Giant Games' wagers: Premium mobile models, and Western markets

From "11 years ago, Bill Wang was working with Perfect World to bring its MMO of the same name to international audiences. At the time, he says, it was easy to launch a free-to-play game in the West.

"Back then, there wasn't as much competition in the market," he says. "Free-to-play was new to many Western developers. So by launching our high-quality, free-to-play game Perfect World internationally, we were able to crack the market and grow from there. With a strong cashflow, were able to acquire and invest in more developers in the US. Back then, there was not much competition. But today, [you have] Tencent here, NetEase here, Epic, all actively investing in developers and acquiring content. So the market is very competitive."

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33d ago