The PS5 Logo is the First Step to PlayStation Console Dominance

Don't be fooled: the new PS5 logo may seem 'uninspired' but is PlayStation's best tactic against Xbox Series X and Nintendo Switch.

[Jimboms]

I really do think it's going to do better than the Xbox Series X.

[OC_MurphysLaw]

Given the PS4 consumer base size Sony certainly has the easier track to beating the competition. Retaining a more or less happy consumer is the easiest task a business has. Increased competition from not just MS but Nintendo as well could eat into the Sony "dominance" but I suspect when the dust settles this next gen Sony will have edged out their competitors. I do however think that gap will not be nearly as large this go round.

[bishup25]

@genkins
i'm guessing that the next gen is also being rushed. having AMD release new hardware and letting developers work on it months before doesn't leave much room for advertising.

[milohighclub]

The PS5 logo indicates to me that they are set to continue the path they have started. It says to me they have no intention of slowing down or changing course.
Expect even more great games next gen.

[ilikestuff]

A good logo don’t make a good console...... but a bad logo can really hurt a company...... Dreamcast

[milohighclub]

No but 4 generations of world dominance does.

[SyntheticForm]

This is a silly argument even when viewed from all possible angles.

While it's good that Sony stuck to tradition with the font allowing for no confusion, I think it's a little silly to bring up as a point of "dominance."

People 'could' be blowing up this logo silliness to compensate for what Sony hasn't done, which is reveal anything exciting in regards to PS5. Do they necessarily need to? No - the prospect of PS5 is exciting in and of itself. Still, it'd be nice to see the hardware; a controller and the console.

All I know for certain is that this is a rather silly and 'baity' headline.

[DigitalHope]

You’re right, it’s a stupid argument, but people are people and people like to fight over crumbs.

I don’t know if it’s as much about tradition as it is superstition. They started this font on PS2 which was the best selling console period. Then they used it for PSP which also sold really well but not in comparison to the DS which was a monster. Then they changed it with the PS3 and well the start to that gen didn’t go so well. Eventually they changed it back with the slim models and the gen turned around. PS4 did gang busters with the font. Only console to use the font that didn’t really do well was Vita and now Sony is abandoning handhelds all together. The font has generally brought success so why mess with that. Although PlayStation is now a globalized, Japanese are a pretty superstitious people.

Don’t forget Sony did this same thing last gen, kept their mouths shut. Didn’t leak anything, didn’t give in to the machine and when everyone thought they were in a place of weakness, they dropped the god damn hammer.

It feels like Microsoft is wielding a machete, brute force. While Sony is using a scalpel, pure precision.

[SyntheticForm]

"It feels like Microsoft is wielding a machete, brute force. While Sony is using a scalpel, pure precision."

See, that's not my takeaway.

The whole cards-close-to-the-chest, chess master, precision scalpel thing - I'm not seeing it. I'm just seeing a silent Sony, and do you know what? That's OK. That's fine - I personally don't need any revelations yet, though a console and controller reveal would be nice.

I don't see Microsoft brute forcing either; they very quietly revealed the Xbox Series X. We know a few details, but I wouldn't say Microsoft are bombarding or inundating us with information. SSD, RAM type, SoC pic, and console are now out there, but I wouldn't necessarily call that aggressive.

I really don't see why silence (Sony) is suddenly being portrayed as cunning, shrewd, and masterful. I just see it as silence - not good nor bad.

[DigitalHope]

It mostly comes from what happened at the start of last gen. Sony was quiet well MS did all the talking. It was article after article about MS and Xbox.

It just feels a lot like history is repeating itself. MS has talked more and shown more and although Sony hasn’t said much it seems Sony dominates the narrative more than MS.

I’m not saying Sony is being cunning or anything but more they give just enough at just the right time to keep themselves at the top of the conversation and it’s just a repeat of what has happened before.

It’s still going to take time to see if it plays out the same.

[rainslacker]

I actually thought this article was satire due to all the recent "MS will dominate" type articles that we've had since they showed their next console design and a game trailer.

It's a recognizable branding for the franchise. It's not going to have a major effect on console supremacy next gen in the least.

@DigitalHope

"It just feels a lot like history is repeating itself"

I disagree to be honest. Before the Adam Orth incident, there was a lot of good MS press. Sony had about what it had all gen, but a strong game line up kept them pretty positive. Lots of speculation of both systems of course, and there seems to be less of that this go around. Probably due to leaks, rumors, and logical conclusion based on what tech is available and what's been said already.

This gen though, there is very little, if no, negative MS press, and the year leading up to release for MS was pretty rough. First Adam Orth, which some believed, I personaly didn't, then the reveal which confirmed the DRM rumors, then MS own E3 showing which only made things worse, then several months after which seemed like they just kept digging their hole deeper.

MS, this gen, instead seems to be making the right moves for a successful next gen, regardless of how this gen played out. I think MS will have a better next gen, and the press is going to town with that belief while avoiding all the negativity of this gen.

Sony is just being silent, so there isn't a lot of new info to talk about, and they've already had several months of positive, or at least not negative press regarding the stuff they have revealed. I'm sure that'll change in the near future, because Sony is bound to get plenty of positive press when they start revealing more about their next gen console.

[SyntheticForm]

"I’m not saying Sony is being cunning or anything but more they give just enough at just the right time to keep themselves at the top of the conversation and it’s just a repeat of what has happened before."

Sony doesn't have to do much.

PlayStation is such a powerful name that even low-aggression marketing isn't really necessary. It's so popular, so widely known, and so storied, and frankly so loved that marketing is barely necessary - at least when it comes to the consoles. Games on the other hand need to be more aggressively marketed.

Sony and PlayStation are unique in this way; that they have so much brand power that it's almost unnecessary to market at all. Other brands have to advertise and go out of their way to be noticed while PlayStation doesn't. People just wait in anticipation.

[DigitalHope]

@Synthetic

I work for Sony, trust me, they don’t market for crap when it comes to much outside PlayStation and movies. Maybe cameras a bit.

[DJStotty]

I might buy one for the logo /s

[Tech5]

they could have shown the logo on youtube instead of getting people to book flights to vegas thinking that they would see it up close. just for the sake of those people that spent money on the trip, sony should have given them a back stage display model to gloat over. i know i would have. - my thoughts.

[rainslacker]

Yeah...except there was a whole other conference going on which has plenty of stuff to write about, and Sony didn't say they were going to have a reveal of the PS5. If someone booked flights for the purpose of more hands on or more information about PS5, that's their own fault, and shows a lack of foresight.

[poleerollee]

"The PS5 Logo is the First Step to PlayStation Console Dominance" … not this time...…….not this time.

[Larrysweet]

That's not a question regardless of power xbox is dead in japan etc

[bouzebbal]

Sony's first party studios have no match in this industry. Like it or not..

[DJStotty]

@jimbobs

Unless MS release a more powerful console at a cheaper price, along with a strong line up of launch games.

I do not think it will be as cut and dry next gen.

[LordJamar]

Define better cause just cause something sells more does not mean the other did bad that’s not really how business works I mean don’t get this for some reason Xbox HAS to sell more then Sony to be successful why Nintendo just sits their going 🤷‍♂️

[SugarSoSweet]

I don't think it will be better, didn't you see the leak? The Xbox Series X is rumoured to be the more powerful console. The PS5 may indeed sell more of name brand/recognition but the Series X will be the "better" console in terms of performance and specs.

[Gazondaily]

The logo is the best tactic against the competition? And to think some people questioned the lack of info re: the X

[MasterCornholio]

Well if the logo gained all this attention just imagine what the actual hardware will do.

[Gazondaily]

How is that the "best tactic against the competition"?

[Wasabi]

@Master

**"if the logo gained all this attention just imagine what the actual hardware will do"**

They say there's no such thing as bad publicity, but is this the right kind of attention?

https://www.google.com/amp/...

They're getting roasted all over the internet.

[GTgamer]

@septic because the competition ain't that much of a threat let's be real ill bet $100 dollars PS5 outperforms SX in sales in the first three months. Got my cash app ready who wants to take me up on this?

[GTgamer]

@Wasabi people make jokes on Twitter wowwwwwwwwwwwwww what's new? they were also making jokes about the Series X design big whoop doesn't mean anything tbh 😂😂😂

[ziggurcat]

@wasabi

I don't seem to recall everyone overreacting when they basically turned the 3 to a 4. Did Sony lead people to believe that the PS5 logo was going to be new or revolutionary?

At any rate, the article is a tad silly - a logo certainly isn't going to have anyone dominate the competition.

[The Wood]

Hmmm. Wasabi the positive one is seeking negative articles . . . Weird right

Sony has a lot of positive mind share and momentum going into next gen. The mystery is building the longer it takes for Sony to reveal more details. Look at what they done with a tweet last year. Trust me, globally, gamers are eager for more info on the V

[Wasabi]

@Ziggurcat

**"I don't seem to recall everyone overreacting when they basically turned the 3 to a 4"**

I don't seem to recall the CEO of PlayStation announcing the logo change to a room full of journalists at an event that was livestreamed to millions of viewers around the world after promising "a unique vision of the future" when they changed a 3 to a 4 either.

[Wasabi]

@The Wood

**"Hmmm. Wasabi the positive one is seeking negative articles . . . Weird right"**

Just because I can appreciate a bit of humour about the silliness of the whole logo reveal doesn't equate to me hating Sony lol.

It's called a sense of humour bro, this whole thing is silly - it's a website talking about market "domination" because of a logo reveal that essentially amounted to a number change of a 4 to a 5.

It didn't need an announcement and only the evil Galactic empire uses words like "domination", it's just a bit of harmless fun.

I said exactly the same about the VCR memes when the Xbox One launched, they were funny too.

Lighten up bro, it's a logo.

[ziggurcat]

@wasabi:

He was most certainly not referring to the logo when he made that statement, so you're grasping at straws there.

People getting upset/being disappointed about a logo is just idiotic, even if it's just jokes. Same goes for authors postulating that a logo is somehow a step towards dominating the competition.

[Wasabi]

@Ziggurcat

**"He was most certainly not referring to the logo when he made that statement, so you're grasping at straws there"**

I'm not grasping at anything, In fact I agree with you.

Unfortunately that's not how millions of PlayStation fans around the world interpreted the message.

https://www.google.com/amp/...

https://www.google.com/amp/...

https://www.google.com/amp/...

[MasterCornholio]

@Ziggurcat

"Same goes for authors postulating that a logo is somehow a step towards dominating the competition."

Logos are important when it comes to brand recognition. But I agree that having it doesn't mean that they will dominate the competition. The strength of the actual brand and it's recognition can help achieve that.

[Christopher]

@Wasabi Apparently it is?

https://www.windowscentral....

Edit: Even then, though, this article is ridiculous.

[AngelicIceDiamond]

Only a certain group of fans are getting excited about a logo tbh. Unfortunately the rest of the internet seem to be trolling Sony. Not because of the logo, but because Sony had more time than MS at CES, with their own stage to do a similar announcement as MS, or could of done slightly more. But they chose to talk about the logo and re-confirm some of the stuff that's gonna be in the PS5.

The prospect of the PS5 is exciting to everyone imo but Sony still, Sony needs to come a little better.

[MasterCornholio]

@Christopher

LOL

People make fun of that kind of stuff all the time. I remember all the jokes about the Xbone and the PS3. Some of those memes were funny as heck.

Getting Boned and Giant Enemy Crabs were my favorite.

[dcbronco]

It gained attention because people are stupid. Oh, I see your point.

[MasterCornholio]

@dcbronco

"It gained attention because people are stupid. Oh, I see your point."

It got your attention right?

Look just because people are talking about this doesn't mean they are stupid. But honestly people expecting a full blown reveal at a consumer electronic exposition and the conference itself wasn't even announced through PlayStation, those people are the dumb ones in my opinion.

[MasterCornholio]

I wouldn't say it's anywhere near the best but it helps to build hype for the system.

Sony had other tactics that are much better. Like the strength of their 1st party studios for example.

[Gazondaily]

They changed the 4 to a 5. We knew the PS5 was coming. It's barely a tactic. The subject header and description are laughable at best.

"Sony had other tactics that are much better."

Yeah no shit lol

[xX-oldboy-Xx]

Septic - its the simplicity that's key, ZERO confusion.

[crazyCoconuts]

The way you write your comment implies that this crappy article reflects the ideas of all people that would question the X. Just not logical. You do this often.

[Gazondaily]

No it doesnt mate lol. How does it imply that? The article is silly and I'm calling it out. I haven't implied or remotely suggested that it reflects the 'ideas of all people that question the X'. It does ask for consistency though.

[MasterCornholio]

I mean it is getting talked about slot so if that was their goal with the Logo Reveal then it worked.

[gangsta_red]

Not talked about in a good way as Wasabi's link mentions.

If that's a goal it's definitely not a good one to set.

[Wasabi]

@Master

**"I mean it is getting talked about slot so if that was their goal with the Logo Reveal then it worked"**

If by talked about you mean ridiculed, then yeah I agree.

I'm looking forward to the PS5, I actually think that if the leaks are to be believed and the console launches with the rumoured specs at £399 - It'll be the most exciting of the two next gen consoles for me personally.

Having said this, I think having Jim Ryan come out on stage looking like he's just crawled out of bed and announcing a logo was misjudged.

I understand that the world wants news, we all do, but if he Jim had nothing to say then maybe it would be better if he hadn't said anything?

[GTgamer]

@gansta_red would you like a link to the o the tweets making fun of Xbox SX Name and design 🙄 since apparently that means something these days 😂😂😂

[2pacalypsenow]

@gangsta_red
@Wasabi

So you two think that Sony using the name "PS5" for their next console name after the previous consoles have been named PS1,PS2,PS3,PS4 is a negative, and will have a negative impact on the actual console? Lol

Do you think that all the negative talk here about xbox one and PS4 actually hurts either console? I can can fill an entire notebook with memes and pages making fun of the new Xbox doesn't mean shi*.

This just proves Sony has the power to get people talking just by showing a logo, while MS has to show an entire console and still not get the following a logo can get.

https://www.videogameschron...

[gangsta_red]

@2pacalypse

So do you usually make up your own argument and then answer it as if you're proving a point?

[2pacalypsenow]

@gangsta_red

I don't need an answer cuz it's probably some nonsense, like your original comment.

[MasterCornholio]

@Wasabi

"I understand that the world wants news, we all do, but if he Jim had nothing to say then maybe it would be better if he hadn't said anything?"

It's not like the logo was the only thing PlayStation related at the conference. They did have some bragging rights to announce there.

https://mk0uploadvrcom4bcwh...

That's Jim Ryan BTW in case you didn't recognize him.

[MasterCornholio]

@Wasabi

Well I did say "some bragging rights" in case you didn't notice. As for the numbers being important they are to some people especially investors. Which by the way their CES conference wasn't pushed towards the PlayStation fanbase Incase you didn't notice. CES isn't really an expo for the gaming industry. It really just is an expo for consumer electronics. Which is why tech geeks and investors are the ones that watch these types of things for the most part. Also explains why Sony revealed those numbers there.

[rainslacker]

People talked about the design of the XSX a lot too. Good and bad. Some funny, some serious. It lasted about a week, then disappeared off the radar as most things do. I'd say one article about it on N4G isn't that big of a thing, nor is anyone to likely care in the end. Bias still makes it a good or bad thing depending on how people already felt.

I think it's a logo. It could have no logo, or look like it was made by Mattel. It wouldn't change how I feel about PlayStation or if I would get it.

It's just the newest thing to talk about, and it's either the most amazing thing they could have done, or shows desperation on Sony's part.

Same roundabout logic as always. Same pointless discussion as always. Same contributors making the same spin as always. It's gotten to the point where one could quite literally make a list of prolific users on this site, and write out what they're going to have to say about it on any new piece of info that comes out. That's how predictable it's all become around here.

[The Wood]

This is weak puff. It's Sony's ethos, momentum and studios why they'll more than likely dominate again just like this gen

[SyntheticForm]

People are grousing and complaining about what they interpret as "puff pieces" for the new Xbox, yet they see nobility in an article praising the PS5 logo as a point of dominance?

Unreal.

[RazzerRedux]

Are you seeing the same people "grousing and complaining" one minute that you see "praising" the next? Or is this just some generalization?

[SyntheticForm]

"Are you seeing the same people "grousing and complaining" one minute that you see "praising" the next?"

Yes.

[gravedigger]

X is crap

[xX-oldboy-Xx]

Haha - 1 opinion piece and it's gospel.

Customer - Can I have an xbox x please.
Cashier - A one x or series x?

Customer - Can I have a PlayStation 5.
Cashier - Sorry we're sold out mate, I can put you down for the next shipment?

Now if said customer were uninformed parents or grandparents - that youngin wanting an xbox could end up with the wrong console.

[Gazondaily]

Customer - Can I have an xbox x please.
Cashier - A one x or series x? (What a stupid question haha)

Customer: The latest one
The Earth: Explodes.

[xX-oldboy-Xx]

Haha - What about the other part where parents and grandparents don't have a clue?

Seems non gamers can get easily confused.

Surely a number is easier? Or is that lost on you?

[Gazondaily]

Lol the grandparents eh?

"Surely a number is easier? Or is that lost on you?"

Mate have you forgotten what you posted and what I replied to? When did I say a number isnt easier? Your own point is lost on you lol.

[King_Noctis]

Today it is logo, tomorrow it is the material that the console is made of!

Baby step to the grand reveal.

[AmUnRa]

And the XboX Series X showed only the box...whats your point?

[King_Noctis]

“ And the XboX Series X showed only the box...whats your point?”

And games. And the estimate release date. I guess you forgot that as well right?

[nowitzki2004]

You are right. Logos dont excite me since 90s. But are you gonna believe that is their "best tactic" because dualshockers website says so? come on. we both know they have much better tactics than that coming.

[strayanalog]

Brand consistency. PS2 is Sony's greatest success, so why not?

[AnubisG]

We can't talk about brand consistency when they had that beautiful Playstation color logo that they changed to a pure white logo with PS3 slim and kept it on PS5, yet it was color on PS1-PS3(OG) especially on the most successful console, the PS2 which you are referring to. The font style used for PS2 is vastly different as well. So what consistency?

[strayanalog]

The slicked PS2 logo remains a part of their ad campaign. The abbreviated "PS" is the consistency. Without getting hung up on details, like numbers or colors, you still have the logo "PS."

And if you really want to get technical here, most PlayStation 3 ads had the abbreviation "PS3" and every PlayStation has the shadow casting "PS" somewhere on it.

[BehindTheRows]

In terms of money earned, the PS4 is, by far, their most successful device. It should also stop selling maybe 20 or so million shy of the PS2's 157 million.

[Nexus530]

Oh for christ sake. Please just stop posting this nonsense

[isarai]

Yeah, seriously its just changing the 4 to a 5 like everyone predicted, fun to see the logo as we get closer to the full reveal, but it's not "The first step to console dominance" i honestly feel like staying away from this site till at least one of the consoles are officially revealed cause all this hyperbole is stupid.

[SegaGamer]

Finally, some sense at last. As somebody that looks forward to new hardware releasing, it does spoil it when they constantly turn it into console fanboy wars.

[Christopher]

^^^^^^^^^^^^

[RazzerRedux]

It is only going to get worse, I'm afraid.

[rainslacker]

It would seem more newsworthy, and more logical for extended discussion and contemplation if they had broken the mold.

Kind of like PSP to PSVita. Wasn't a direct line of succession like their home consoles. Made for some discussion about the name.

In the end, it was all pointless, just like it always is when discussing naming conventions which don't have much impact on the actual sales of the console regardless.

[King_Noctis]

This kind of nonsense got heated up in the front page over actual gaming news.

Some things never change on this site.

[FernDiggidy]

Dry week bro....the don't got shit to write about

[AnubisG]

I'm not a fan of the logo. It's exactly like the PS4. They changed it up a bit with every console so far but not the PS5. They should have brought back the color PS logo at least. This white one is mehhh.

[porkChop]

Bringing back the coloured PS logo would have been a nice touch.

[DigitalHope]

They’ve used this font and logo for every console except PS1 and the start of PS3. Outside of that it’s been exactly the same.

[AnubisG]

They used this from PS3 slim. But it was different for PS1, PS2 and the original PS3.

[Saijahn]

Maybe it’s indicative of what to expect from their machine, a half step forward rather than a true next gen console. Then they’ll hit Sony players over the head with a pro model later at a higher price point

[AnubisG]

Well, I hope it's not a half step forward. That's kind of what we got with the PS4. I did not really felt the generational leap from PS3 to PS4 as I did from PS1 to PS2 or from PS2 to PS3.

[RazzerRedux]

It is just a logo. This is getting silly

[AnubisG]

A logo is a symbol and symbols are more important that some people can imagine.

[MasterCornholio]

Logos can be a pretty powerful marketing tool if used correctly.

https://upload.wikimedia.or...

https://upload.wikimedia.or...

https://i.pinimg.com/236x/a...

[AnubisG]

@MasterCornholio,

Exactly my point. Humans have been using logos/symbols since the dawn of time and they can be very powerful tools. People denying the effects of these logos/symbols does not change their effectiveness.

[gangsta_red]

Lmao, we're now discussing the power of "logos" everyone.

[AnubisG]

@gangsta_red,

That's the whole point of this article guy.

[RazzerRedux]

Important? Sure. The first step to PlayStation console dominance? Come on.

[MasterCornholio]

@Razzer

Definitely not but some people buy products because of the brand name. Having a logo that's easily recognized helps consumers identify the products easily.

All it is is one piece of the great marketing puzzle.

[RazzerRedux]

Keeping a consistent brand is definitely a good thing. I'm just not going to put a lot of weight into the success/failure factor of this logo reveal.

[SyntheticForm]

"It is a logo. This is getting silly"

Agreed.

"I'm just not going to put a lot of weight into the success/failure factor of this logo reveal."

That'd be rational and wise.

[gangsta_red]

So can we say that Sony paid for this ridiculous article too?

[Chris12]

Of course we can! It seems the current popular mantra these days that every positive Xbox is paid for.

[lmcontaldi]

Oh boy, wouldn't that be something. Our outlet doesn't even get Sony press releases: https://www.dualshockers.co...

[BehindTheRows]

The difference is we don't see a zillion of these just trying to justify the existence of PlayStation.

[gangsta_red]

There is no difference.

This site has had a ton of "Sony is great" articles before when new news comes out and no one says anything. Instead there was much rejoicing. (yaaaay)

When Cerny was discussing the PS5 specs a while back, N4G was swamped with articles the same way we are now that MS has revealed their console.

[rainslacker]

If we get half, heck, even a quarter as many of these logo articles as we do about MS ruling the day because of GP or XCloud, then sure, have at it. One article....that's kind of a fluke, especially when it's a spurious one that comes several days after the reveal.

That said, i don't think MS is paying for positive press. I just feel the gaming press nowadays is incompetent and unable to form logical conclusions based on anything other than what they read on reddit. That, or they just go with whatever drives traffic to their site(more likely scenario).

[gangsta_red]

When Cerny was just talking about basic specs of the PS5 this site was flooded with speculation and PS5 is going to rule articles. There's already a lot of incoming "logo is the best" articles. Has nothing to do with paid press or incompetent journalists, has everything to do with this being the latest and newest piece of news to report on.

It has been happening since the dawn of man, this is why I find it funny that this "problem" is only brought up when there's a huge influx of MS news to report.

"That, or they just go with whatever drives traffic to their site(more likely scenario)."

So what should they do? Not report on anything and be left out of the loop while other sites get hits because they have a story?

When Sony drops more news we're going to see the same amount and type of articles. What we won't see are people going into each article claiming Sony paid the site to shill for them or comments wishing another company would show something in order for them to take over the news again.

[rainslacker]

So, you're agreeing with me that the gaming press just chases after clicks?

"What should they do?"

Maybe be responsible? Use editorial to really analyze what's going on, then use that to express their opinion instead of positing a forgone conclusion as fact in the guise of an opinion piece? Hold the industry accountable instead of being used as a puppet of the industry to incite forum social marketing?

Just a few thoughts.

" What we won't see are people going into each article claiming Sony paid the site to shill for them"

You mean like the comment you made I was responding to?

Sorry, but you brought up the shilling here. There is also a huge difference between the front page being spammed with positive articles of questionable logic and conclusions, and one article like this, or some meaty specs from a console maker with a proven track record.

[gangsta_red]

"So, you're agreeing with me that the gaming press just chases after clicks?"

Absolutely not. I'm basically saying that's their job. You're the one trying to turn it into something negative.

"Maybe be responsible?"

About? Where are you seeing this? Exactly what is being irresponsible?

"Use editorial to really analyze what's going on, then use that to express their opinion instead of positing a forgone conclusion as fact in the guise of an opinion piece? Hold the industry accountable instead of being used as a puppet of the industry to incite forum social marketing?"

Maybe you the reader should take what you read with a grain of salt, maybe the reader should read these opinions and then come up with your own conclusion instead of pointing the finger at them and blaming them for clicks. Maybe it's the reader that should take the responsibility on to themselves instead of trying to change how these sites operate. Maybe the reader should realize that not every opinion lines up with their own and shouldn't get angry because of it.

Those are some other thoughts.

"There is also a huge difference between the front page being spammed with positive articles of questionable logic and conclusions,..."

Let's just address the elephant in the room Rain. You're upset because of all the positive news for MS and Xbox. There were just as many questionable logic and conclusions articles when the vanilla specs for the PS5 were being revealed and not once was there a discussion here like we're having now.

There was no questionable journalist integrity to be seen.

These types of discussions only come up when there's an over amount of MS positive news or when a Sony exclusive is being rated poorly.

[rainslacker]

I will say your argument makes more sense when I realize that you don't think of the press as a press source.

"I'm basically saying that's their job."

I thought the job of the press was to inform and offer points of view to open the readers mind, while holding those they report on accountable. At least that's what it used to be. You're basically saying the press' job is to simply act as a mouthpiece for the industry, and it works because they're easily influenced, instead of rising above the same idiocy that permeates the internet. What's the point of the press when they say nothing that can't be seen in any given comment forum on the thread?

"Exactly what is being irresponsible?"

Not reporting facts. Leaving out facts.Being selective to support their argument instead instead of forming their argument based on all facts. . Influencing the market using shady conclusions, assumption, and bias. Just those pesky ethical things which you feel aren't needed from non press entities.

"Maybe you the reader should take what you read with a grain of salt...etc"

I agree. but calling out shilling on one article vs against 50 is a different level of salt making a comparison that isn't ready to be made.

I see a lot of people take everything with a grain of salt. But...what about when it's a positive article....where is the grain of salt you have for those positive MS articles? Everyone else had it, but damn if you didn't argue against them and make personal attacks while avoiding their arguments....that number one thing people accuse you of religiously.

"You're upset because of all the positive news for MS and Xbox"

Yeah, that has to be it. You sure got me there. Or, I just don't care what MS does anymore.

"There were just as many questionable logic and conclusions articles"

Maybe. I didn't really count. I didn't participate in them as much due to chances of breaking NDA. I did often mention how gamingbolt and ccn were going overboard with the SSD and spec stuff, because they were the only one's who really carried on about it after the first week or two.

"There was no questionable journalist integrity to be seen"

Every article posted is questionable. That's what happens when the press doesn't hold itself accountable, nor care if the readers care if they're ethical, as you apparently don't. I am one that calls out the lack of ethical journalism routinely.

"These types of discussions only come up when there's an over amount of MS positive news or when a Sony exclusive is being rated poorly."

Maybe that's where the opportunities arise. If the majority of articles tend to go this route, obviously that's where the majority of that discussion is going to be held. But the veracity of such discussions on this site probably are more due to the fan base percentages of this gen...not because of anything I've actively done, so what are you calling me out for? Am I being hypocritical because I didn't say something elsewhere....or did you miss the many times where I've actually said that MS isn't likely paying these sites, because these sites are just that piss poor at being journalists.

[gangsta_red]

I'm also seeing the reason for this discussion here and it is making a lot more sense in a crazy way though.

You think this is some type of physic based, existential discussion... it's not... it's video games.

I don't know what you're looking for to broaden your mind and open your perception with a bunch of pew pew pew, zombies and polygonal boobs but it definitely should not be related to video games.

If you believe these journalists are in it for clicks, oh well, so be it. I would think people would be smart enough to read opinions and separate those articles from the ones that state facts.

But obviously from your point of view, that can't happen.

"...but calling out shilling on one article vs against 50 is a different level of salt making a comparison that isn't ready to be made"

Why not, you yourself hoped for more Sony news just so the MS news could stop. Where was that concern a few months back when N4G was flooded with PS5 spec news?

"Yeah, that has to be it. You sure got me there. Or, I just don't care what MS does anymore.'

This is by your own admittance by the way. If you didn't care like you pretend, then you wouldn't be so upset about the "50 articles" praising MS. You wouldn't be desperately hoping Sony does something so the MS news can stop.

"Maybe. I didn't really count."

Of course you didn't, they were all about Sony. You only get this upset when MS is being talked about or a Sony game is being ridiculed.

"I didn't participate in them as much due to chances of breaking NDA"

Oh loooooord *rolls eyes*. I won't even touch that.

"elsewhere....or did you miss the many times where I've actually said that MS isn't likely paying these sites, "

Oh I saw your passing line of this while the rest of your comment was a passive aggressive shot at Xbox, journalists and Xbox fanboys.

It's hypocritical when you make a huge deal out of the many good news articles for MS...but then go on to say you weren't counting when the same was happening for Sony (as you yourself said)

Do you not understand this?

[rainslacker]

I think the press is the press. It doesn't matter what it covers. If they want to be tabloids, then so be it, but it means that nothing they do should be taken seriously, and any and every topic they bring up is nothing more than a staging ground to incite discussion to drive their own revenue, and serves the reader no purpose.

Tabloids are for entertainment, journalism is for those that care to learn. I treat much of the gaming press as tabloids, but you asked me what I should expect from editorial, so I said what I expect. Even the occasional news story can't barely be reported nowadays without it being spun as editorial(or tabloid journalism) when it's being reported.

I've hoped for a lot of things, and I make lots of off the cuff comments based on a mood I may be in. But lots of one sided and stupid articles does tend to make me hope for something new, and from a different place, than the same old tired crap we keep hearing day in and day out. I've given up hope the gaming press, or most of today's news outlets will bother to be respectable. Liberal. Conservative. Fan press or real news. It's all a pile of crap that has to be waded through to get to anything decent. Giving up hope doesn't mean that I won't call them out constantly if they keep doing the same piss poor job over and over again....like some other companies I know.

[BehindTheRows]

There is definitely a difference and plenty of people see it. On top of that, Sony IS doing great, so multiple articles praising them isn't odd. Even art Xbox's worst, we hard how great it was, that next year's E3 would be 'the one', and so on.

Nothing wrong with liking the brand, but much of the time, it goes beyond that.

[Kumakai]

Lmfao. Just no. The hardware, games, consumer services are the way to success. A logo is just a graphic. And I’m a graphic designer.

Sony will no doubt kill it in gen 9, if anything just from rabid fans who refuse to accept anything else... But just for contrast - Xbox already teased their new (probably more powerful) hardware to resounding buzz and then dropped a sick ass 1st party exclusive trailer right after it that no one expected. And there’s more after that. Couple that with game pass already being a huge success and then cloud streaming as an option...

Sony showed us a logo.

I’m kinda more interested in seeing where MS goes. Sony feels like they are playing catch up a bit in everything but 1st party exclusives and consumer loyalty.

VR is a wildcard but I’m not really impressed with 3% of the PlayStation user base buying into it.

Rest assured tho I will be buying a ps5 tho and I am excited for it. But I will also be buying a series X.

[AnubisG]

If you are than you should know better and be aware of the power of logos.

[chiefJohn117]

😆 what?

[Daz]

I just find this very sad lol over a log. The thirst is real.

[monkey602]

Sony has the crown to lose so it's their ball but the logo is not going to be a factor

[DEEHULK88]

Whatever they end up doing won't have anything to do with a logo. These articles are getting sillier and sillier by the minute.

[Kumakai]

MS shows killer hardware and a killer unannounced exclusive and n4g users mumble and grumble. PlayStation shows a logo and suddenly they are amazing. And they thought Apple fans were bad...

[Christopher]

Look, I get where you're going, but here's what is actually known:

Microsoft: a photo of the hardware from the front with the controller and the name and HB2.

Sony: the logo, something about SSD for reducing load times, and Godfall

So, no killer hardware, just a photo.

Edit because phone hates me

[The Wood]

I think the ratio of puff pieces for the brands is heavily in favor of the xbox. . How many articles have been pushing game pass or some other game changing reason why Microsoft will all of a sudden come out on top. We're not blind.

[Christopher]

@The Wood: You might not be blind, but neither are journalists. They post that stuff because it gets the clicks and N4G proves that. People like drama, and nothing more dramatic than arguing over information no one can prove because it's all rumor mill material right now.

[porkChop]

@Christopher

That's not quite accurate. We know more than that.

Both consoles:
- SSDs
- Navi GPUs
- Ryzen 3 CPUs
- Haptic feedback
- Some form of 8K support
- Support 120hz
- Holiday 2020 launch

Xbox SX:
- Twice as powerful as the One X
- Some form of Share button
- Custom VRS solution
- Look and shape of the console
- Hellblade 2
- Halo Infinite

PS5:
- Adaptive triggers
- Logo
- Godfall

Technically we do know more about the SX. Though it's so early that it doesn't really matter.

[Christopher]

@porkChop:

1. SSD: No details, just SSD.
2. Navi GPUs: No details, just that.
3. Ryzen 3 CPUs: No details, just that.
4. Haptic feedback: No details, just that.
5. Some form of 8k support: No details, just that
6. Support 120hz: No details, just that singular statement
7. Holiday 2020 launch: Is not at all tech specs, but, yes, we do know this.

8. Twice as powerful as the One X: Meaningless metric that could mean CPU, memory, GPU, or more, or just an "estimate."
9. Some form of share button: Again, absolutely nothing technical
10. Custom VRS soluton: Absolutely no details
11. look and shape: Not technical aspects which are being discussed here, and no view of the back or its ports or how it vents heat or so on and so on.
12: I mentioned this.
13: Halo: Infinite is a 2020 Xbox One title, not Series X title.

14: Thank you, I did forget this!
15: Logo, yup.
16: As mentioned

Technically we know next to nothing real. Just buzz words without the specs behind them.

Again, we know nothing meaningful.

[2pacalypsenow]

MS didn't show any killer hardware, it just showed the case of the console, and a game running in engine, not in game.

[CrimsonWing69]

Seriously? Look, I liked PS4 over Xbone, but this is just a dumb article.

[sprinterboy]

I've been playstation all my life but let's not go wanking over a ps5 logo shouting out playstation dominance, makes us look like a right bunch of snowflakes? Chill it's a logo.
Gamers today jeez.

[Smokehouse]

stupid lol.. Microsoft being the worst at naming consoles has little to do with anything.

[thesoftware730]

lol, That is so silly.

As a long time gamer, I can tell you, you can never be 100% who will take a console gen until all cards are shown, and even then you can only make a good guess as to how it will go. It only takes a few innovations, or a few killer games or services with an attractive price point to make a huge difference.

Small example
PS3= 600..took a longer time to gain its footing, MS gained huge name recognition during that gen.
Xbox one=$500 and Kinect along with a few other bad marketing messages, gave Sony the huge out of the gate push it needed. There was no looking back after that.

The next gen is actually the most excited I have been in a while, because I think all 3 companies are gonna really try hard to cater to fans (Maybe not Nintendo lol) and all 3 now have a good stable of 1st party developers producing exclusives..we might even see a Switch Pro with 4K!..gonna be interesting for sure.

[SoonDeadByOldAge]

The sooftware: I totally agree with you, it is really exiting times ahead.

Moreover, what I would do if I was MS is to bundle the series x with a month of GPU at 449$ to 499$. It would be enticing for many to be able to play all MS launch exclusives (probably some third party as well) for no extra cost than the console itself. I know I’ll be starting next gen with a series x and get the ps5 once it drops in price and have had some amazing exclusives released

[andibandit]

.

[2pacalypsenow]

The PS5 logo actually got more social media likes than the entire Xbox console lol

[andibandit]

Well their audience is roughly 3 times bigger, simple math lol

[2pacalypsenow]

Either way ,that’s a great thing for Sony.

[Silly gameAr]

Going into next gen reminds me of going into the PS4 and xbox1 gen. Article after article building MS up, and the media and MS fans praising xbox and everything they do, and acting like Sony is going to somehow fail. It truly feels like deja vu.

[BlaqMagiq1]

Facts. They will dominate just like the PS4 did. And I'm glad to be there for the ride.

[BadElf]

Lol.....

[Jay767]

Ps5 is going sell like crazy. The PlayStation brand is insanely popular worldwide Sony did a great job making themselves known in the gaming industry.

[BigKev45]

Just another fanboy article from dualshockers.

[mastershredder]

Nothing displays gamer insecurity better than a bunch of whiney grown gaming men, women and kids that are complaining about THE FREAKING LOGO.

[Bronxs15]

PS4 did well against a Xbox one that floundered at lunch with no focus on gamers and don matrick. It’s clearly different now and Xbox is catering to gamers and laid a lot of the ground work the latter half of the gen with acquisitions, top hardware and top services. If they deliver in the games front and it looks so starting with gears 5 which was great and horizon 4. We got to see how ori will of the whisp turns out next, halo infinite, and the new hellblade and whatever else they got yo their sleeves to reveal.

Ps5 won’t the the luxury of a cake walk it had against Xbox one and Wii u. With the switch and where Xbox is at now both Nintendo and Microsoft are better positioned to compete. FACT. Sony gonna need more a logo lol.

[Pancit_Canton]

Microsoft stocks plummeted by 80 cents, while Sony's stocks rose by 50 cents during their Logo reveal.

[rainslacker]

Generally, Xbox stuff doesn't have a huge impact on day to day, or even random extreme(which this wasn't) changes to MS stock. Xbox is a relatively small part of their business. Historically, the only major hits to MS stock from Xbox were the RROD $1 billion being set aside....which was done to take a loss in a single fiscal year to make future years look better. Then, the disastrous reveal, which shook investor confidence in the brand. But a few dollars change in MS stock because of whatever Xbox may be doing is pretty insignificant in the bigger picture of MS worth.

[Thundercat77]

The logo wars!

For just a logo, it got more social media attention and likes than the whole Xbox Sex reveal.

[franwex]

Just how Nintendo’s, Nintendo with a circle helped them with their dominance, right...

[mandingo]

Hahahaha what

[gravedigger]

This unveiling, this "reveal," was truly spectacular. The preamble, the tone -- everything suggested pomp. It was played completely straight, with no suggestion that Sony was aware that making a huge deal of a logo announcement was strange or outlandish. Instead: a complete commitment to its own self-importance. The world must stop spinning on its axis for this moment in time, this logo. A logo that looks the same as the other logos, except for the number 5.

Incredible. Majestic. Powerful.

It's my favorite moment of CES 2020 so far. The perfect reflection of a brand so confident in its position as the No. 1 console on the planet that its response to a full product reveal by its biggest rival was a logo announcement.

https://www.cnet.com/news/t...

Sony’s PlayStation 5 logo looks to be the most popular Instagram image of all-time from a video games company, according to analytics gathered by VGC.

https://www.videogameschron...

EDIT :

Look who reported the article. LOL

https://n4g.com/news/231821...

Butthurt

[ElementX]

Oh my god, did you actually just say all that? The world must stop spinning? Majestic? Jesus it was just a logo.

That CNet guy is just as bad

[gravedigger]

Hahaha. It's a satire. Bravo to CNET guy. Triggered!

[ElementX]

I'm not triggered, I was responding with skepticism, thus the "did you actually"

If you copy paste directly from the article, you should use quotation marks. If people didn't click your link they'd think you said that

[gravedigger]

"If you copy paste directly from the article, you should use quotation marks. If people didn't click your link they'd think you said that"

I've gave the links below quotes. Yeah, it's so easy to click.

Xbox fans can't accept Sony is already making waves with the smallest possible PS5 reveal and making more exposure than XSX console reveal.

[Gunstar75]

Slow news day?

[Zerobalance]

The logo is a bit boring & tired. Seen it all before. Yawn.

[PyroMessiah86]

Lazy and boring logo. Sorry but it's true.

[S2Killinit]

It will be close but PS5 will be on top again I think.

[Saijahn]

Articles and hype over a logo 😂

Kill a company for not talking numbers

Praise a company for only showing a logo

Y’all wild

[Donnie81]

Sony’s not gonna be able to rest on it’s laurels this coming generation. Nintendo is already off to a hot start and Xbox is investing record amounts in gaming. Plus you got stadia and xcloud aiming at the casual market. I’m sure the ps5 will be great and do great but it will have more competition than ever. I just don’t see a repeat of this generation. For 100$ more you can get the much more powerful series x and for 100$ less you can get Lockhart that’s gonna be very capable in its own right. I predict all systems will do very well and things will be close like the 360- ps3 era.

[DaniMacYo]

PS5

Noice!

[trancefreak]

I have 4 boys and thank god for a daughter as well. The 2 older boys want the new Xbox and the 2 younger want a PS5. Thats before I even buy my new consoles. Good lord Dad is going to be broke af next holiday

[Sophisticated_Chap]

lol, these articles are getting better everyday!

[BlackRaven85_1]

Didn't know a logo tells the future 🙂

[Android]

Every generation of playstation has brought some amazing games. There's little reason to believe Playstation 5 will be any different. It's pretty much a standard for the playstation brand at this point.

[NeoGamer232]

This just makes me laugh. Gamers are just like politicians instead of republicans and democrats there are xb fanboys and sony fanboys.

And it just gets completely ridiculous. MS shows a video of a console with no specs or nothing and fanboys go crazy, sony shows their logo for their next console and fans go crazy.

Of all the stuff so far I have seen three things that mean something to me... The Halo Infinite, Godfall, and Hellblade II trailers. Everything else has been marketing and fanboy BS.

[Dovergamer]

Sony is sending a clear message.

They are going full fierce strength like they did with the PS2. That is their confidence and the reason why they used that logo.

To be honest I don't need to see a single gameplay video of any game. I don't need to see if Sony will have amazing exclusives. I don't need to see a single specification of the console or know about the exclusive developers. The only fact I need to know is THE NAME OF IT.

And do you know why? Because I CAN TRUST SONY. They never failed with the PS1, PS2, PS3 and PS4. I'll pre order mine. I don't need to know anything else.

[ShadowWolf712]

lmao the number of people in here who clearly didn't even read this is staggering

Hint: The title is meant to sound as hyperbolic as possible, it's clickbait, but the body actually has some decent points in it.

[Soulrakk]

ridiculous headline.

[maelstromb]

I guess I will never understand why people still care about brand loyalty and why fanboyism is still a rampant thing when it comes to the argument between who is better - Sony, MS, or Nintendo. Don't we live in an era where most people can eventually afford to have and enjoy at least two or more consoles at some point? Move on already. Just enjoy the games and STFU.

[kingPoS]

Consistency! That's what it boils down to.

Out of curiosity, I took a look at my dusty old ps3 slim. And what did see.. I saw a brand, not just the PS logo, but the initials. It holds a special meaning to me now. It was then that I suddenly realized something, It doesn't need to change. The font may as well be a brand in of itself.

Take apple for example, while I may not like they're phones, I can't deny they changed a fruit into an instant icon when they released ios 'aka' the ipod. Everyone knew what it was, love it hate it, there's no questioning the fact that people instantly recognize the abreviation of internet operating system at glance.

Gateway MT6706 2008

[Flewid638]

Im a hardcore PlayStation fan....but no. Logos have nothing to do with it.

Games and only games.

[Larrysweet]

God of war 2 horizon 2 bloodborne 2 its over

[Tross]

To sum up this article, it takes a lot of words to say that Sony's playing it smart as naming their next console the PS5 avoids the confusion their competitors generated with the naming of systems, past, present or future.

[lmcontaldi]

Hey dude, thanks for reading the article.

[IRetrouk]

Awesome, more puff pieces, that's exactly what we need😩 it's just a logo.

[diesoft]

Such a fanboy site. jfc

[blanka4545]

NICE GO SONY YEAH! :)

[Artemidorus]

I'm questioning this websites legitimacy when I see titles like this.

[mastershredder]

Not sure what is worse; Gamers offering their expert opinions on logo design or basing the forecast of an enterprise's success on a Logo. Seriously, some of you need to get your fantastical heads examined.

[KillBill]

"Don't be fooled: the new PS5 logo may seem 'uninspired' but is PlayStation's best tactic against Xbox Series X and Nintendo Switch." - seriously, why would I even click on the link to the article if they imagine that statement is true in any respect. lol

[KillBill]

Seriously though... Microsoft comes out with their Xbox Series X presentation and fanboys scream about how it was nothing and pointless to even show. Yet Sony shows us a logo that looks like basically any other Sony logo and fanboys start claiming it was the best move ever.

[Gordoncordon]

yeah, it was a waste of time... but ehy, the PS car is awesome!!

[babadivad]

There's literally 5 stories here about a damned logo. . .

[sushimama]

Sony is going to DOMINATE next gen, easily

[Wontime1]

How can you correlate a logo reveal to console dominance

[IrishScotsman32]

Dominance just from a logo?