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The Game (Commercial) Awards 2019

VGChartz's Lee Mehr: "Awards shows can be a tough sell for some.  The glitz and glamor don’t always distract from the argument that a “winner” from selective nominees may run contrary to what these creative mediums are about.  This is only highlighted more by the insane commercialism and potential internal politics embedded into the proceedings.  Let's be honest: does a nominee who’s paid for major ads within The Game Awards (TGA’s) NOT expect to win anything?  While I don’t fault PepsiCo Pontiff Geoff Keighley for reviving this end-of-year celebration after Spike TV went bust, we’re several years away from those annoyances—even Schick Hydro Bot, for that matter; yet, it’s still a rotten core only looking to impress an audience with higher production values, announcements, and a few bands."

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Smokehouse238d ago

lol I’m VGChartz and I don’t know how basic advertising works! Der

LordoftheCritics238d ago (Edited 238d ago )

Very rarely would you see an awards show advertise upcoming or ongoing products and services. Award shows are for honouring and celebrating the current year's artists.

The Game Awards is full of ads and product placement basically. It's like Cannes film festival and current day Sundance, They used to be independent film festivals, now its purely film bizz and film buzz.

I'm predicting more and more announcements going into Game Awards. Eventually highly exclusive reveals, very E3'esque. The awards are just for show, the ads are where its at.

Smokehouse238d ago

Who cares? VGChartz. That’s about it.

LordoftheCritics238d ago (Edited 238d ago )

@Smokehouse

I do. I have seen anything that's good get ruined in the last 10 years due to greed.

coolbeans238d ago (Edited 238d ago )

Do you not understand context? The fact that advertising is A PART of an awards show to keep the wheels turning isn't the fundamental issue; it's the inundation of them that's the problem. Using terminology like "insane commercialism" makes it pretty clear we're talking about gaming's P.T. Barnum (Keighley) fixating on what's ahead rather than looking at the past year. And isn't that the point of these things? For us to be more celebratory about accomplishments than drowning us in hype that we can get at E3, Nintendo Directs, etc.?

Smokehouse238d ago

Yeah 45 million people watched because of the awards... There was nothing “insane” about it and your context is garbage. “Wait for e3 Dorito pope! I don’t want to see your world premiers!”

I’m thankful he showed world premiers, it’s not like we get any good news from crappy sites like yours.

coolbeans238d ago

-"Yeah 45 million people watched because of the awards..."

Haha...you're kidding yourself if you think THAT'S what made all of those people watch it. The Frito-Lay Friar was constantly amping up all the exclusive announcements to show. That's also sort of the problem: maintaining a cycle geared more towards hype than celebration.

-"There was nothing “insane” about it and your context is garbage."

*Says context is garbage*
*Builds up a lazy strawman argument to prove it*

Nice going. I NEVER said there should be no world premieres; my issue comes back to the abundance and the cringe-worthy infiltration they can have.

-"I’m thankful he showed world premiers, it’s not like we get any good news from crappy sites like yours."

Cool. Same here. VGChartz doesn't really break "news" going by N4G's categorization though.

Smokehouse238d ago (Edited 238d ago )

Exactly, that was sarcasm. Of course people watched for the premiers. Your issue is the abundance of world premiers. You say “wait for e3” like someone else should be breaking the news while you don’t.

Stick to spitballing sales numbers, nobody gives a shit about your opinion on the game awards. Just like nobody gives a shit about who a round table of “journalists” decided to hand out their award to. Sekiro GOTY. How many of that 45 million Would have chose sekiro? These people are full of shit all year long, why does their opinion matter at the end of year? It doesn’t, nobody cares. That’s not why we watch. People watch for the reveals. Hating on an abundance of reveals is the dumbest thing I have ever heard. And you’re supposedly a gaming website.

coolbeans238d ago (Edited 238d ago )

-"Stick to spitballing sales numbers, nobody gives a shit about your opinion on the game awards."

Yeah, yeah, says the guy who cared enough to start out with a lazy rejoinder in this comment section.

-"Just like nobody gives a shit about who a round table of “journalists” decided to hand out their award to. Sekiro GOTY."

Literally the Game Awards GOTY announcements posted here EVERY YEAR say otherwise. Now you're acting obnoxious and wrong to make a point.

-"Hating on an abundance of reveals is the dumbest thing I have ever heard. And you’re supposedly a gaming website."

As stated before, it's dependent upon the context. Is it really that hard to keep a simple point consistent in just one comment? But, fine, if you have no problem indulging yourself in the hype-a-thon at an awards ceremony then by all means do so. You're free to Subway Eat Fresh whilst hitting a Mountain Dew wave high-fiving Schick Hydro Bot for all I care.

Fear not: we're still a gaming website. The textual sludge you've slathered across this comment section hasn't changed that.

Smokehouse238d ago

You’re literally bitching about back to back reveals and Mountain Dew advertising like a hipster. Rattling off your pet names for Keighley doesn’t make you any more interesting or convincing. Don’t watch it I guess? How about using your own platform to make your lame idea of a proper award show? Turn off your advertising and host a celebration of the year with no new reveals. You don’t have Keighley’s reach? I wonder why lol.. Its not because you bitch about advertising, that’s for sure.

coolbeans237d ago

I'm literally complaining about several things. That's what articles are sometimes for. And regurgitating the same complaints you've had since the start makes you even more uninteresting--surprising even me.

-"How about using your own platform to make your lame idea of a proper award show?"

The site's no different from others in respect to end-of-year awards. But that's the great thing about the internet: the freedom to utilize Ad-Block for more pervasive sites.

-"You don’t have Keighley’s reach? I wonder why lol.. Its not because you bitch about advertising, that’s for sure."

I mean...I can think of SEVERAL reasons why I don't have Keighley's reach. Not willing to...erm...let's just say perform certain 'favors' to every publisher that comes my way among the chief reasons. Don't think this part is much of an own if you're the type who dislikes how game journos operate.

Smokehouse237d ago

Yeah well there’s a good reason Keighley has an award show and you have a crappy website. There’s a good reason why 45 million watched his award show and why nobody would watch your lame suggestions. That’s all I’m saying. You have every right to complain on your platform. I just think it’s hilarious and dull. Cheers mate.

+ Show (2) more repliesLast reply 237d ago
Orionsangel238d ago

They have this discussion every year after the event airs and it doesn't matter. Like them or not. The Game Awards are here to stay.

coolbeans238d ago

I don't think there's anything wrong with them "staying" were they to improve. Then again, I am just seeing those viewership numbers they've posted so perhaps they're thinking 'full steam ahead' without tinkering with this egregious formula.