EA: Sports Games Too Hard, Accessibility Is Key

EA Sports president Peter Moore today admitted that his company's games have sometimes been "too hard" for mass audiences, claiming that core offerings must be balanced out with more accessible games and innovative business models.

The remarks were delivered at the BMO Capital Markets Interactive Entertainment Conference -- with the announcer pointing out Moore is a long-time veteran of the conference, from not only his Microsoft days but dating back to Sega and the Dreamcast.

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