The Xbox family of consoles were the best-selling machines over Black Friday in the UK.
Pretty impressive. Really surprised people actually want the SAD edition. Shows how important that low price point is
If I didn't already have a spare xbox one I'd be tempted to pick one up for my bedroom, makes a great media centre, plus gaming in bed is fun occasionally
I have two xbo's but they are the og models. One is day one the other is the CoD AW edition. I am getting an ADE for the purpose you just mentioned. It will be my streaming and game pass set top box.
@immortals I play games in bed, but it's not on a console, it's with the missus.
@pickledpepper, Hahahaha, slam dunk! OT: the pricing was as good as it gets, I saw SAD editions priced at 125 euros where I live and let me tell you, we never get such deep discounts on hardware around here. Suffice to say if you are into Xbox and dont mind going digital this is a no brainer.
If they get GamePass why would they need the disk drive?
If it wasn't for Gamefly I wouldn't use a physical disc at all. There's just no point in this day and age
Options. And game pass certainly doesnt have the entire xbox library on there. In the future, when they want those old games they can buy cheap at game stop for $5, now they can spend 10-20 on the digital version instead. But they saved a cold 50 now, so savvy consumers there.
@rainslacker ***"Options"*** I agree with you, choice is always good. Those buyers had a choice, for whatever reason they chose to buy the version of the console without a disc drive, perhaps they are naive as your comment suggests; ***"when they want those old games they can buy cheap at game stop for $5, now they can spend 10-20"*** Or maybe they're not as stupid as you've labelled them, they've simply decided on a digital only console. I buy digital versions of games, I realise I could save money by purchasing physical, but I prefer the convenience of digital. I'm used to using Steam - they seem to be doing ok in the PC space, as do Apple Music and Spotify in the realm of digital music sales. Sure I could pick up a CD from HMV but that means I have to travel or wait for delivery, quite often I don't want to do that. ***"But they saved a cold 50 now, so savvy consumers there"*** Yes, I agree they are savvy. savvy for not paying for a feature that they may never use, putting that money towards something they will use and for buying a product that them costs less, whilst still meeting their personal usage requirement.
@rainslacker They know that when they buy them. So are you saying?
Well done, I am surprised. MS played their cards right
it was 99 euros in some places in Europe including UK. 125 euros in most places. Was definitely tempted to get one for the bedroom.
The SAD versions were being sold in bargain shops here in the UK. MS must have had a lot of dead stock with that model.
Whats your definition of a bargain shop?
Lidl had them. That says alot in the UK. A shop that has baskets in the middle of their shops filled with anything from mops to toys to socks and ironing boards. You can pick anything up from there. It's a discount brand store.
@KyRo ***"Lidl had them. That says alot in the UK. A shop that has baskets in the middle of their shops filled with anything from mops to toys to socks and ironing boards. You can pick anything up from there. It's a discount brand store"*** You mean Lidl, who along with Aldi have won every prestigious food, drink and retail product award for the past three years in the UK, beating out every single one of their rivals with higher quality products at far lower prices? https://www.lidl.co.uk/abou... https://www.aldi.co.uk/groc... https://www.google.com/amp/... https://www.google.com/amp/... Hardly bargain basement.
To be fair, everyone had them for between £99-129 but I get what you mean - it is on the cheaper end of the scale. However, I’d say it was a pretty shrewd move getting Lidl to stock them. Loads of Large-ish Lidl’s in local communities full of people that maybe don’t use Asda, Tesco or Sainsbury’s. Victoria Rd here in Glasgow had sold out of them within 20 mins of opening and Govanhill isn’t exactly super affluent.
@Fragnum He said bargain shop, not 'basement'. Also, do you know what a 'bargain' is? It means cheap. The articles you just posted state, and to use your words, "higher quality products at far lower prices" That's a 'bargain' if they are higher quality at cheaper prices. Hence the OPs definition of being sold in a 'bargain shop' isn't actually wrong...
@rob-GP ***"Hence the OPs definition of being sold in a 'bargain shop' isn't actually wrong...*** It's not the description of bargain shop that I take issue with, it's the negative connotations implied by KyRo in his descriptions of the outlet selling the consoles. I feel you know this and you're just splitting hairs. ***"MS must have had a lot of dead stock with that model"*** ***"That says alot in the UK"*** I'm not going to debate the point further, if you don't see it then you're choosing not to.
Fragnum, I in no way implied anything bad about lidl. I don't really rate their own brand food except their bakery and fresh veg range. (You pay slightly more at tesco and Asda for better tasting food IMO, not the exaduated amount you're implying). Spin it how you want but Lidl are known in the UK as bargain chain that also has a section of their store that will sell anything. The fact it was selling digital Xboxs truly does make it look like MS overestimated how well the console would do. I don't get what's so hard to understand about that.
why would anyone care if it had a disc drive or not in this day and age.Its the cheapest S model so everyone should be getting it except for people that are nastoliga about discs which is a small percent
Not in the UK when games are £10-20 more expensive digitally than on disc. Next gen wouldn't have a disc drive either if there still weren't a large majority of people using discs.
WOW that was unexpected, but yeah the price is a big factor. And at prices like that if you are not in yet what are you waiting for. Fantastic value there.
£100 console with free gamepass is not really unexpected to be a top seller, Hotukdeals had the craziest xbox deals
Price is always a huge factor. Why do you think the PS4 and Xbox One are where they are today? Sure, MS screwed up their messaging big time with their digital push before launch, but the PS4 launching at $100 less was what really sealed the Xbox One’s fate. Once that PS4 snowball got rolling there was no stopping it. Your friends already owned the console and word of mouth spread quickly. By the time Microsoft cut Kinect and the Xbox One sold for less than a PS4, it was already too late.
I’m more surprised the PS4 dropped by more than 40,000 consoles this black friday Vs last (it was first last year, and the xbox one was 2nd and both were over 100,000 last year) when it was bundled on sale with some heavy hitters like fifa and COD. The price of the console definitely makes a difference, but one has to wonder if the great PR has been getting helped make people’s decisions. Especially with a monster exclusive with multiple GOTY nominations like death stranding only releasing a couple weeks ago.
Well your right that Death Stranding can win the GOTY award and that it helped sell PS4s. I mean the quality of the PS4s library is great for Sonys PR. Which is why the system is performing so well on the market. And as for this article it's nice to see all three do extremely well this holiday season. Each system is being offered with some really great games and that there's some really good prices on those bundles. Lots of choices for gamers and with different budgets and that's a great thing. As a multiplatform gamer I can tell you that's true.
You're surprised the best selling console of this generation drops off more in its last primary holiday season compared to others seeing as it's closest to reaching its max potential for market reach? Less people need it, regardless of price or game bundles. Its potential reach is way smaller than the other consoles right now.
Congrats to xbox. I hope they can continue this trend as it shows a healthy market for team xbox. The SAD console should have been at this price from the jump, but thats just my opinion.
I think they strategically launched it early so they got some time to get productions costs even lower and produce more units so they could offer it at this price point. It seemed to have worked in the UK at least.
Youre probably right.
Trend? One day is a trend now? Agree with the pricing of the SAD though, it should always have been this price. Either that, or not released at all.
Surprising. Especially considering there were no BIG holiday releases on Xbox
When retailers were selling it at less than £100 it's not really that surprising. Even I was tempted at one point.
PS4 bundles were the best deal this holiday season by FAR. Seriously 3 90+ metacritic titles and a PS4 for 200.... Good to see Microsoft is still pushing units this late in the game. Definitely proves they're still viable in a market that Sony has spent the entire generation dominating. I'll definitely turn my Xbox on today to start my legendary run of Halo Reach
@smooth if you’re on later tonight hit me up, i’m gonna hop on reach later
Sorry krib just saw this lol
Scarlet launches next year so its no surprise at all that MS is setting the current gen consoles price points so low. There just trying to rid of it and get the console into many homes as possible before Scarlet launches, make space for the shelves now to make room for next gen. All their focus will be on next gen, laser focused.
If they were clever, every single one of those units would have a leaflet with details about the upgrade program for the X and Scarlett. I don’t think they’d be that well organised though. All those S units in peoples homes and the users are being told they can get the next gen console at a discount if they trade it in next year? First thing you’d remember when standing in the shop looking at both next gen consoles if the price points are similar.
No surprise, the One S Digital Edition was offered for 100 bucks with Minecraft and something else.
$100? Omg for $100 yeah I’d have bought one! Alas the cheapest here was $179.99 + tax for the s.a.d bundle with Minecraft, Sea of Thieves and Forza 3. I already have three copies of Minecraft, Sea of Thieves doesn’t interest me and Forza Horizon 3 is closer to a launch title than a contemporary. So no. But close. If $100 is a no-go, ditch the dinosaurs and gimme a year of GamePass instead. I’ll buy a year of Gold that goes straight into your pocket, we’ll call it even. One more chance on Boxing Day.
Where was it $100? I saw it for £100 in the UK or $149+tax in the US. Never saw if for $100 but, that would have been a steal.
Its was £120 in the UK. some deals had 3 games included but im sure they are all on game pass.
Wow it did better in UK than their own home turf (USA)
Nah. It's all relative to the market size. The UK console market is a 1/4 of the US. They were the top seller in UK by selling 100k. Switch was probably at 99k or something, and then PS at 60k. All 3 will have sold significantly more in the larger US region. Switch seems to have sold best in the US, but we're probably looking at 4X more systems sold for everybody at least.
No it didn't.
We could be heroes, just for one day...
Congrats to MS! Well done lads.
Another win for Microsoft greatness
"another" 🤔 😂
All it takes is a market saturated with 100 million PS4s and a steep discount in its last year to sell the Xbox. Huge win.
@BrainSyphoned ***"All it takes is a market saturated with 100 million PS4s and a steep discount in its last year to sell the Xbox"*** I agree with you that a steep discount is always going to move consoles, though I'm far more interested to hear about your theory that PS4 market saturation is a driving force behind the high volume of Xbox console sales... Are you saying that PS4 users are buying the Xbox as a second console, that's what your comment seems to suggest? I find that theory quite interesting, as the dominant narrative seems to be that if you own a PS4, there's no reason to own an Xbox, Xbox exclusives are not very good and that PS Now offers a larger and higher quality selection of games than GP? If that's the case, why would PS4 owners purchase Xbox consoles?
Huge? Please! You make it sound like Xbox had outsold the PS4 for the entirety of 2019. It's one day, and in the UK at that. Hardly a huge win 😂😂
Calm down, it was only one day. Let's not get ahead of ourselves here
Also: indicator of better bandwidth ! People dare buying a download only console because their internet is getting faster !
There were never any data caps in Europe. Thats a US thing
Never? Perhaps not now, but they definitely have existed (BT had them). And, there are other things still affecting people, such as slow downs on going past soft caps and prioritization speeds as well. And, it's not a US thing, either. It's Asia (the biggest offender of this, btw), Australia, South America, North America. Be more informed, will ya. It's easy to mock the US, but sometimes it's not the right thing to do.
@Zeref I'm with @Christopher on this, Certainly in the UK many services are advertised as "unlimited" but if you check the small print in the TOS you will see that many unlimited services are actually subject to a "fair use" policy that affects both the amount of data you can download and also the method you use to download it. Torrent files are subject to more stringent rules from the majority of ISP's, who as Chris quite rightly said will often throttle this type of traffic - especially within peak hours to ensure quality of service to other users.
Not true. The majority of the UK still have data caps. In fact it was only a few months ago my service provider moved me to an unlimited package. Until then I was still on a capped service
thats a shocker! Very good indeed for MS. Surprised the PS4 sold less even though it had a big AAA game released recently in Death Stranding. Either way this is good news for MS and Team Xbox. Well done.
I dont think DS appeals to a lot of gamers out there. Not a mass appeal game at all.
I agree its def not for everyone. though im surprised its getting so many votes for goty. propably more so because its a Kojima game.
Around this time of the year it's not gamers buying consoles. It's mostly parents or grand parents and guess what matters to them $$$$$
I wonder how many ppl will be surprised when they open it up, and realize there is no disk drive? Think there will be some returns?
They'd have to be complete idiots. I imagine just as many thought they could dock the switch lite and connect it to the TV. The packaging is pretty STRAIGHTFORWARD
To be honest. When I was in my local lidl and seen the XB1 SAD edition with 3 games. I was tempted I mean I was really tempted to buy it and sell Minecraft, Sea Of Thieves and Fortnite code and use it as a 2019 Xbox 360 console. But then I noticed no disc drive on the box and left it. Now imagine someone who don't don't know about consoles and just seen the Xbox One on the shelf. Like parents or grandparents ect.
You're also assuming those grandparents and parents care about digital or physical.... which they're probably not purchasing it for themselves. At 99 bucks and a CLEAR picture on the box most people would ask questions. I see your point, but it's not like Microsoft poorly advertised what it does
It says Xbox All Digital you clearly see no disc drive. I'm not saying it isn't possible but it's just as possible as people thinking the switch lite is a console and can plug up to a TV. It's clearly advertised without doing research....