How Capcom’s Monster Hunter went from niche franchise to global sensation

Capcom is a member of an ever-shrinking club in the video game industry: major game developers from the ’80s that are still in business today. Although the company never produced its own major hardware platform, its enviable portfolio includes some of the most significant franchises around: Mega Man, Resident Evil, Street Fighter, and Devil May Cry.

But of all the company’s heavy-hitters, there’s one franchise that couldn’t escape a small niche in the US — until 2018, anyway, when it became the best-selling Capcom title of all time. Monster Hunter has long been popular in its Japanese homeland, but 2018’s Monster Hunter World propelled the franchise into the mainstream in western markets. Let’s take a look at how this incredible transformation happened.

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xX-oldboy-Xx265d ago

They finally looked past handhelds - while it was huge in Japan, the rest of the world generally games at home.