Cultured Vultures: Death Stranding features some of the most in your face product placement in a game we've seen in a long time.
I don't see a problem. Spiderman movies have the most in your face Sony product placements. I just see the irony that this game was also produced in part with the help of Sony and wonder how they did not do Sony product placements.
This is after the end of the world. Nothing is around yet Monster Energy is and is basically the only source of hydration for a man walking for hundreds of miles. He would die of thirst. His thermos turns water into monster energy. Corps like Monster Energy should not exist in this word. It upends the tone and immersion. It just reminds me of Idiocracy where they water the plants with Gatorade. "It's got what plants crave" It's a little different in Spiderman where it's a fully living world and plus Peter loves seeing his image marketed everywhere. Spider-Man has a very different world and tone. DS is supposed to feel grim and desolate not a Mad Max super bowl commercial for Pepsi or something.
It’s a game relax everyone
Given all the chemicals in monster energy, it may be one of the few beverages that may actually survive the apocalypse. Monster energy drinks and Twinkies are the sustenance of the future.
Idiocracy... my 2nd favorite Mike Judge film (1st is Office Space) and yes... this is a post apocalyptic world and Monster is the only beverage. Im surprised twinkies arent in there. I mean they obviously last a long time too. As seen in another futuristic desolate America movie... Wall-E
I think the whole point is to show that the chemical packed beverage is what is left of humanity.
Rain, you've just reminded me(twinkies) I need to go see Zombieland 2! That said, on product placement - yeah its a game (so who cares)and yeah its still kinda obnoxious to see monster drinks and TV show placements in Death Stranding, it goes against the post-apocalyptic super depressing setting...
@the opttimst well at leas got less product placement than Xbox Live😱😂
So it's in other games, movies and tv shows.
People ACTUALLY disagree with you, about product placements being in other forms of entertainment...what a joke this community is
It really is. You have the same goons creating new accounts to just stir things up. Or to just downvote people's joy or enjoyment. Toxicity is a thing. Saulgood though no skin off my back!
Crazy buddy I know. This article is like something my grandma would have done and written to the BBC in her disgust cause she had nothing better to do in her later years lol. Were supposed to be cool gamers not get our knickers in a twist like a bunch of OAPs ffs. What are we? Like 65 year old moaners or cool gamers. Stand up to MT and loot boxes sure but this? Pmsl the youth of today.
It is but it does not make it any less grim no matter where it is.
I'd say toxicity in our culture is a bigger issue than advertisements.
Toxicity , are you offended too , did someone hurt your feelings? You can't figure out why you got disagree's over your comment?
MT's are in other games too...but how many people have a problem with them? Just because others do it, doesn't make it ok.
Yes, it is pretty tacky. The end of the world has happened and the only thing to survive intact was Monster.
That thing is so radioactive it can survive the end of the world.
It could have been funny with Sony now owning Insomniac and the Sunset Overdrive IP would have been replacing Monster with OverCharge Delirium XT vending machines.
Oh shut the Fk up if it its just a game and also it makes money if that the case it's much better than micro tran. And fifa been doing it for years on billboard I suppose its one rule for one company and another on this site. Oh ye take a shi. T u see Norman reedus ride ad woopy a spoiler for ya. It's same with last of us and I'm gunna give u a massive example right now and I hope it hits the most of u pretty hard call of mega supper duper duty ya no king of the world game everyone arse licks a soldier walks upto a chained up dog and shoots it for barking a dog that doing it job protecting its territory chained up. Yet the last of us she getting attacked and it makes headlines I stand by my problem one rule for one and another for others Rant over
What the fuck was that! English?
Easy bro, just having us a conversation. Seriously though, all I said is that it was tacky, don't overreact
Real football matches have advertising billboards...
Suggest you get a life buddy.
How mean. Why are you so angry?
Coming from someone who trolling on a weekend
I thought the best use of in-game product placement was Rainbow Six Vegas. The billboards and ads constantly changing actually added to the immersion of the game.
It’s funny because I live on monster and trust me, I ain’t climbing no mountains.
How sad you live off them.
Did ya mum and dad ban you from em sprinter boy. There known to make you hyperactive. Knowing u ya prob want to go on some rampage round ya bedroom. Eh, hump ya phil Spencer silicone doll maybe eh
It's certainly jarring, and feels extremely out of place. I'm really not sure why Kojima went with this idea. It literally feels like product placement, rather than blending into the experience. The world is destroyed and everything is gone, but Monster Energy survived? Nah, that was a mistake.
"I'm really not sure why Kojima went with this idea" Well it clearly states in the game its for stamina, so it's not really that hard to understand.
Dude. I get that it's for stamina. But I'm not sure that mechanic needed to be used for product placement.
I was fine with giving the Monster energy drink a pass, it's kind of an okay whatever thing, but the fact that they promote the Ride with Norman Reedus Show on AMC is just...What?
Oh NO!! HOW WILL we be able to sleep at night because of this treachery...?
The world has literally gone mad, the youth today with greta and other protesters and other social changes is mind boggling. They literally don't understand what they are on about or what they are protesting half the time. Like someone above said if it means the end of loot boxes and MT etc to get extra cash by all means carry on. At the end of the day though we have more problems and solutions to figure out in the world than a bunch of cun/ts moaning about product placement. The same people here probably throw there cans and plastics on the floor or don't recycle yet come on a comments section and rage at the disgust. Im sure we're becoming more unintelligent as humans.
The way you go on I would have thought you were one of Greta's biggest fans.
Would people rather product placement or game- interrupting ads? Neither are ideal, but if it means a game gets funded and the product advertised is reasonably innocuous, I'm okay with it. Apple products were advertised in MGS4 and to this day I've not bought an Apple product beyond a free upgrade to one of the earlier models. I wouldn't recommend products like Monster energy drinks, it's product placement is far better than in game ads.
Death Stranding was funded by one of the biggest publishers in the business. The product placement in this game was entirely unnecessary in terms of both funding and immersion. The iPod in MGS4 was fine because it fit within the game world and felt believable. It also served a real gameplay purpose that was supported by the narrative. It did not feel out of place.
So your logic is based on Sony being one of the biggest publishers and your expectation for what that means? That is flawed. In case you haven't noticed, if you look at Sony's strange projects, there is a clear budget bias, especially where exclusives are concerned. Concrete Genie, Gravity Rush, Siren, Shadow of the Colossus. All games with extremely limited (if at all present) advertising. They are great for taking chances on these games, but there is clearly a limit to what they will do for unconventional games. Whether that manifests in the form of advertising or development, Sony will eventually tighten the purse strings. The in game advertisements are likely a way to offset that, the result being a AAA unconventional title with advertising. As for placement, it feels more tongue in cheek than anything. The idea that not even the end of the world could do away with Monster. One form of advertising that is common is asking potential consumers to make associations. For example, big tobacco making ads of attractive women smoke where people will suggest that if you are a woman who smokes, you'll be attractive. On the other hand, if you are a man and start smoking, you may meet more attractive women. With MGS4, a game with central themes around control and security, those unaffected, like Otacon and Snake, use iPods and Macs, the prime association being security. You could also eat those Calorie Mate snacks that completely restore your psyche. I don't think it is as misplaced as you think it is. You describe them as breaking immersion, but there's a clear intent and association they're hoping you'll make.
Doesn't bother me. It's not shoved down your throat and if anything it makes the world more believable. It could get worse as the game progresses but for now it's just the one instance
This is actually a very Kojima thing to do. He has been product placing for a loooong time now. Sony products. Apple products. Girly mags. I'm sure I'm missing a whole bunch of stuff.
The disagrees prove that you all ignore facts. Fanboys and self indulgence rule the industry. Quality is going out the window.
If you don't get that its literally there as a joke, you need to lighten the hell up.
Oh no its the end of days for sure. Someone quick call this egregious this has to be egregious right?
doesnt bother me at all
Product placement?! I’d rather have real money casinos and micro transactions in my games! Oh wait, those have been attacked by gamers and governments so I guess we stick with product placement.
yeah, dumbest product placement ever
Omg, lol. And people are defending it xD Sadly hilarious.
Game is amazing once it starts up Reminds me of escape from NY
Um it's literally NOTHING like escape from NY. Nothing. Setting, characters, tone, aesthetics. What are you on? Product placement is garbage, to defend it shows what a joke Sony fanboys are. Just blow kojima why don't you?
I did blow my money all over him made it rain on him. Jealous its not on xbox that all go cry.
Defense force out for Kojima. He can do no wrong. Did the AMC channel also survive the apocalypses? Why does Sam need to connect the United States when a television show and Monster energy drinks have already done that?
what purpose did the iPod serve in mgs4? Lmao nothing new here but I guess i guess it’s just something else for you to bitch about lol
Such a huge difference between that and promoting an energy drink and a tv show in some post apocalyptic world. You're an apologist. Product placement is not okay because you love Kojima. If it was in any xbox game you'd say Microsoft was selling out
There's nothing wrong with product placement. It's not some inherent evil that needs to be removed from existence. I do feel it's out of place given the setting of the game, but I'm not going to be fussed over it. If it wasn't a product placed Monster drink, it'd just be some generic drink you consume. What's it matter if the makers of Monster survived into the future apocalypse, compared to some fictitious company that somehow made a similar product happened to come along and provide the same thing? I haven't played enough of DS to really say much about the world yet, but it doesn't appear that there is nothing left of manufacturing. There are vehicles which are well beyond what we have now, other consumables which don't appear to be rationed or made up of survivalist means, and modern machines for medicine or other things. There is some structure to government, and there are systems in place for business to be conducted, as well as social interaction of some sort on a larger level which I haven't seen explored yet....but why deliver packages if there isn't some social structure. The world may not be exactly like our modern society, but the people within the world don't seem to have forsaken all modern conveniences.
Best in game ads were in BF 2142 with billboards for hire in game i died many a time watching a movie trailer.
I remember back in days of playing rainbow six Vegas the signs would have join the navy or raf British. Games have been doing it for yrs uncharted 4 with Sony phones and so on
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