OXM UK has listed a few reasons that even if you're disappointed with the demo, you're going to love the full game. The reasons are the art style on offer, downloadable replays and the humour, with examples given of each.
To me the best parts are the level designs (it encourages you to explore the world, lots of hard-to-reach places and parts to be found) and the building. I love the fact that you can stack loads of engines on top of each other and build complete monstrosities.
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