From VG247: "Fallout 3 had set the world on fire and was halfway through a victory tour of DLC. Doom developer id Software was busy selling us on a blasted desert ahead of Rage. And in the middle was Borderlands, a photorealistic FPS from the developer of Brothers in Arms. It didn’t matter that all three belonged to different genres, building on The Elder Scrolls, Doom, and Diablo respectively; they were all deeply brown games about frontier life in the wasteland. Gearbox knew that if it didn’t take drastic action, Borderlands was destined to be a footnote in an industry trend for muddy vistas."