Xbox Games Marketing General Manager Aaron Greenberg discusses the recent studio acquisitions and their effect on Microsof's portfolio.
I just hope with all these acquisitions that next gen isn’t so inundated with so many “wait till E3” every year Maybe they could even live up to that “Greatest Lineup in Xbox History” tagline they were so emboldened to make a few years ago but then dropped shortly afterwards next gen.
They've said the same tag line just altered slightly just about every year for e3 this Gen.
15 Studios now and it will be 20 by the time Scarlett launches. We are not done! https://www.gamesindustry.b...
Probably won't buy one, they will have to make one tbh
I would rather they put one together like they did with The Initiative.
@Vasto Their own JP studio would be the most rational option
"We are not done!" You work for them?
/SMH, If a Dallas Cowboys fan says " We lost or We just got a new running back " does that mean they work or play for them?
But the xbox isn't a football team and the cowboys ain't a console.... Ya' see, you don't need to own the cowboys to root for them...no investment at all really. But you gotta own a xbox to enjoy its games. The cowboy will always have a running back and will....no matter what....play football games, every week during the season. But if xbox gets no games....well then you cant play your xbox. See the difference?
@King That was one of the most silliest things ever said.
You work for Sony?
😣 forget it not worth my time lol but what you said is absolutely ridiculous
ya probably, they need more small studios for their gamespass games.
Woohoo, an endless supply of AA, B-rate, Gamepass games.
I see your parody account is still going strong (because 99% of what you type is laughable rubbish) .
Wanna mention something here real quick Greenberg mentions Matt Booty and the impact hes made. We know Matt's position isn't as a big deal as we once thought. Phil had his position for years only not to do much of anything. Why? Because Mattrick was his boss and we know how he felt about 1st party offerings. Proof that Matt's role is influence who evers in charge of Xbox and what their vision is.
I don't accept this, and we shouldn't be talking about who does what and who's effective at Microsoft, we should be demanding to know what they're working on in terms of games. It's come to that. I don't mean to tell you what you should and shouldn't talk about, it's just that I believe with all my being that we're far past discussing the players at Microsoft and should simply be demanding to know what's afoot at Microsoft and Xbox.
What? They're making games in service of their online subscription services. Xbox exists in service of MS with "consumers" an expected, exploitable, byproduct because of MS's presence and influence over the overall PC market.
I will agree that everything seems to go back to Kinect. That by making something put to market that wasn't ready to be released, which likely didn't fundamentally work, the core of the Xbox, building the first XB1 around it, MS crippled the console and brand in ways still being realized.
@TheWood "You know what. . the dislike of your 'negative' views was wrong, you guys were actually on to something' Ok like what? Since you know everything and all the negativity with no positivety to be found in your head its all justified. Since you hold the answers how bout you tell me then? Refute my whole entire comment. I would love to see that. So far nobody was able to. Apparently I'm just "deflecting" whatever that means No, no, no tell me how I'm wrong.
''Exclusives didn't matter''. ''Multiplats sell more therefore they're more important''. ''Ms aren't going down the service route''. . On top of these notions Ms have had shit output since last gen. This has all defended or deflected. I've been positive on a few things ms have done if you don't only focus on my or other people's criticism that obviously irk you. Sometimes defence of Microsoft and their management is warranted. . Sometimes it's not. You personally have spent the best part of this gen chastising valid criticism which has turned out to be true. Microsoft have reacted slowly but I've stated a ton of times its better late than never. I've also consistently stated it's not just the number of studios that has put ms in this ruck but their management that has failed. Outside of Microsoft's arguably best achievement game wise of expanding the forza franchise to horizon, there's been very little to shout about unless there's something we've all missed. . Do tell. And when I say many deflect I was clear in calling out a 'type' of n4g member that shill deflect and straight out lie to save face and have done it for years. Some are just more 'dedicated' than others so don't take too personally or act like you've not participated in some way shape or form Phil has to be held to account if he can take the plaudits. He's done a lot of 'talking' this generation and has overseen some sub par projects and studio closures and cancelled projects but the blame is usually shifted to don or anyone but Phil. . . There's enough instances of this notion on n4g. . .it's really not all about you. . but you're kinda complicit if you don't call the hypocrites out just like I'm often complicit of ignoring the bs some of my fellow ps fans spew. He's done good in steadying the ship but he hasn't put the brand anywhere near where Microsoft want it to be. I bet he won't speak the same about the 'impact' of sp games anymore. We see through this bs about active users and not wanting to bring Sony down to win. . Whatever Phil. . . Whatever. . . Put your money where your mouth is and put gears and forza on the ps without some monthly subscription if you're a man of conviction. . . Lol
Oh. . And you still can't say the naysayers were right or at least closer to the reality. . . . . . . Definitely a trait of the type I mentioned. Exclusive content matter to more gamers more than services and year after year of promises. Many xbox fans have said ef it. . What do you say to them guys?
The only reason Phil got promoted is because he was able to string you xbox fans along for an entire generation but not all of them a bunch have "jumped out" and like @The Wood said fed you xbox fans table scraps and services. The only person that is now giving Phil or Xbox camp any power to actually do some things and make moves now is Satya Nadella. Only because he sees how much $money$ they missed out on this gen and they sure want a bigger slice of that gaming pie next time around.. Xbox camp has a lot to prove and live up to now because their PR and Hope's and dream team did nothing but blow Clouds this gen and they lost millions of Xbox fans. Last gen was close to neck and neck but this gen has been a blow out damn near. Almost makes me feel bad for some of the xbox fans, but then I remember how toxic you Xboxfans were last gen.. All I can say is guess you all need to suck it up buttercups and hope your team or preferred choice does better this next time around instead of living in the past and blaming folks who used to work for team xbox as if they haven't had plenty of time to right their ship instead of just stringing you xfans along for so long. Even you @AngelicIceDiamond "Big Defender" of xbox team were starting to question xbox's direction and commitment or at least it seemed that way for a split second. But alas they still got you and other die hards on that hook, line and sinker. Peace, L♡ve and Overgrow the bullshit. Game On!
I will do the "wait and see" game first, then criticized or praise depending on the decisions made by Sony, Nintendo, etc...
We just want to see big games, Microsoft. Big games. Stop talking and start showing. When you don't show us anything you're doing, we have no reason to be excited and get on board. It's as simple as that, really.
Just for fun, let take a look at what their studios are doing: -Playground: we know they have two teams, one is working on Fable reboot and the other is presumably working on a next gen Horizon game. -Ninja Theory: They have two teams as well, smaller one working on Bleeding Edge and the other a traditional SP game. -Obsidian: The Outer World -Mojang: Minecraft Dungeons -The Coalitions: Gears 5 -343 Industries: Halo Infinite - Rare: SoT updates, Battletoad, and presumably another smaller game -inXile: Wasteland 3 - Turn 10: Presumbly Forza game for next gen - The Initiatives: By now the studio should be fully assembled and they are rumored to be working on a SP game. - Double Fine: just released RAD. -Compulsion Games: Working on unannounced project - Undead Lab: same as above. There is also an internal team working on the next Age of Empire game, and MS might announce the team at XO19. So let not pretend that their studios are just sitting there doing nothing.
I'm not pretending studios are sitting around doing nothing - I know they're working. However, are their studios making games to rival that of Sony's first party, and if so how many are in development? Also, when can we expect to see game play, and roughly when can we expect release? What I'm asking is for Microsoft to show us what Playground is working on, and what Compulsion is working on, and what Undead Labs are working on, etc - that's my point. I'm not saying they're not making games - I'm saying they're not communicating and that they're dragging when it comes to revelations. Lastly, everything you mentioned is dandy, but I fear it's not enough. We know about the usual, and we know about the smaller games. It's time for some revelation on their big, secret projects.
To add to that list: https://docs.google.com/spr...
Also, who is making that beautiful Flight Simulator game?
@Form "What I'm asking is for Microsoft to show us what Playground is working on, and what Compulsion is working on, and what Undead Labs are working on, etc - that's my point." Yeah I wanna see pixels, half made characters, shaders and shapes running around on screen at a barely functional 30fps. Sounds like a blast. How bout not? MS will show it off when their ready...I mean,..obviously. Think about what your're saying like wtf. You want CG trailers? Nope the media will complain none stop (truthfully, rightfully so) How bout bad unfinished or un-polished gameplay? Lmao the fanboys will rip MS games to SHREDS "you see their games are trash!! blah, blah, blah. Nope MS needs to take as much time as they need and not get caught up with fanboys in show the games too soon. Fanboys are expecting to see something 6 months to a year after an acquisition is made.
It boggles my mind that there are still fans that are satisfied with MS's "promises". After nearly a generation and a half of getting table scraps, how do these promises mean anything to Xbox fans?
Table scraps? Lol opinions right? If Detroit, Knack, Days Gone, The Order, to name a few are 5 star steak. Than damn Halo, Forza, Ori, Sunset is far from "table scraps" xD
I know I'm probably jumping the gun here, as it stands, but it feels like Sony grabbing Insomniac, is a bigger announcement, than all 7 studios Microsoft grabbed last year.
Yeah grabbing a studio that was already making exclusives for them. It's doesn't make any difference it's just official. They have not gained any new IP just the ones they already owned.
in the words of Spyro, "Ummm, Sure..."
It's funny that the only people who got really surprised by that acquisition was people who though Sony already owned them. With Sony recently saying they were going to acquire a new studio and all the rumors of all the other studios they could be buying up and then it just turned out to be Insomniac is quite hilarious. It's probably the most anticlimactic acquisition in gaming history. Sony didn't even get a huge library of IP's with the purchase because, as you said, they already owned almost all of them.
So just like Microsoft with Playground Games, ok got it.
In terms of media coverage, it was.
Maybe because with Sony there are often positive results versus the "wait and see" under-delivered over-hype if not outright cancellations that seem to happen when Xbox nabs a studio?
I wouldn't go that far
When you are dead last you really need to be as transparent as possible. Enough with the secrets.
Where the haters at 🍿
It's N4G (Negativity 4 Gamers) mate, you need only state your opinion, after that you better duck and cover...ESPECIALLY from the Mods who will ban you for ANYTHING.
Lmao 😂 it all makes sense
Sony exclusives have been great because the developers were given freedom to make what they want and in many cases given all the time they needed to do so. Microsoft won't get that "family" and quality output if they think just throwing money at studios is going to work.
Contrasting Sony & Nintendo's freedom to their developers, to EA, Take Two, Activision, or Ubisoft, and it's like "night & day" at this point...and from the looks of them acquiring Ninja Theory, and quietly forcing them to go from making an award winning game like Hellblade, to something like Bleeding Edge, is equally laughable.
What's equally laughable is you thinking MS forced NT to make Bleeding Edge. Are you purposefully trying to hate or troll? Or are you just ignorant?
God your stupid do your freaking research
I’m sorry Arron who ? seriously I don’t trust this guy at all
There's been zero effect on Microsoft portfolio so far, Greenberg's just flapping his lips again.
I hope they announce Pillars 3, whatever action game NT is working on besides Bleeding Edge, and whatever else Rare is working on.
Rare needs to announce something new!
Rare was at their best when they were multi plat and not under the xbox banner. I think their biggest and best move would be to be independent again IMO.
This guy is a joke.
It's that secret sauce again. I cannot understand how Xbox users don't have that once bitten twice shy vibe. Each to their own. But you know you'll be let down again.
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.