Why Sony Interactive Bought 'Spider-Man' Maker Insomniac Games

Hollywood Reporter - "SIE chairman Shawn Layden discusses the new deal, what it means for Insomniac's development and the company's approach to acquiring studios and talent."

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Christopher1737d ago

Because 13.1m sold is something you want to control and not have slip away when the developer decides to go off and make their own IP with Xbox or Nintendo.

I just hope part of the agreement is that Insomniac gets to make some new IPs between the other known IPs.

Majin-vegeta1737d ago

Yea dont think that will be a problem seeing as what their studios have been doing this whole gen

Christopher1737d ago

Considering what they had to do to make SSOD, doesn't really make that a true sentiment. Certain studios have been doing it, but Insomniac wasn't one of them. Hopefully Sony has been more open about it now.

darthv721737d ago

I just hope Sony lets them make a SSOD2 out of this deal. They said they wanted to make it but needed a publisher. Well.... you can't get any bigger than having Sony as the publisher.

zarbor1737d ago (Edited 1737d ago )

Well we didn't see a problem with Sony going from the PS2 to the PS3 but it ended up being a big problem. One can only hope they don't get as arrogant since they won the last gen by a landslide.

The reason why Sony bought this studio is because they understand a very simple question of fact that Nintendo continues to enjoy in order to remain relevant. What is the difference between me and my competitors? For Sony its AAA Single Player episodic story driven games. They are so far ahead now in that arena that their competitor MS who still has no real advantage over Sony or Nintendo.

Its no different than when Sony tried to compete with Nintendo in the handheld arena and got smoked. Why? Exclusive content is king. Biggest no-brainer. MS seems to be doing a double down on the complete opposite.

Aeery1736d ago

"Why Sony Interactive Bought 'Spider-Man' Maker Insomniac Games"

Spider-man maker ?!?!?
They are the makers of R&C ... Resistance ... spidermaker is a terrible way to call them!

+ Show (1) more replyLast reply 1736d ago
IRetrouk1737d ago (Edited 1737d ago )

Seems to me they will get the same freedoms the other Sony devs get.

Q. Are you concentrating on existing IP or the creation of new IP with Insomniac?

A. All the studios at Worldwide Studios manage their franchise plans and manage their IP in a way they see best. Insomniac will be no different in that way. We’ll look at what they walk into the fold with. If they have ideas around new game concepts, which every team does, we will look forward with great anticipation to what the future brings.

Q. What changes for Insomniac and your relationship now that they’re under the fold?

A. For Insomniac themselves, nothing much changes at all. They’re a fantastic studio, they deliver fantastic content. I don’t think anyone will go in there and tell them how to make a game. They certainly got game of their own. I think what Worldwide Studios provides to them is a closer relationship to the innovation — whether it’s in technology or game design that we’re doing here. We’ve got a number of teams with extraordinary talent in game creation. We’re in a place now where all of our teams are trading technology and techniques and innovation across studios to get better and stronger. I think there’s only additive natures to it. There’s nothing there that will change their culture or their ability to deliver the fabulous games they’ve been doing for 20 years.

LiViNgLeGaCY1737d ago

That's awesome. Such wonderful news.

Christopher1737d ago

That sounds great. Thanks.

ziggurcat1737d ago

Sony has a history of supporting new IPs from their 1st party studios. Otherwise we wouldn't have seen TLoU, Horizon Zero Dawn, or Ghost of Tsushima. Insomniac is a proven studio, so I don't think it would be any different in that regard.

Christopher1737d ago

Insomniac's own SSOD gets ignored in that list of yours? Did it take Spider-Man for them to become a proven studio?

jukins1737d ago

Why would he mention ssod when talking about SONY FIRST PARTY STUDIOS?

ziggurcat1737d ago (Edited 1737d ago )

Insomniac was a proven studio long before they ever made Spider-Man. They have decades of solid games, including SSoD, under their belt.

Christopher1737d ago (Edited 1737d ago )

***Why would he mention ssod when talking about SONY FIRST PARTY STUDIOS?***

woof! That's some goal post moving!

Insomniac approached Sony with SSoD first. They were not interested.

Insomniac had to go elsewhere to make the game.

Meaning if they were first party, Sony would have nixed the idea all together. They wouldn't have had the freedom to branch out unless Sony approved of it.

C'mon people, at least accept the history as it is. There was a moment when Sony didn't trust an idea of
Insomniacs and they went elsewhere. Now they are back with a stronger relationship than ever. Lets not try to act like everything has worked out and Sony has always supported them. We know what happened and it doesn't mean Sony is bad. It is what it is and we all want the best for both.

l especially care that Insomniac is given the freedom I think they deserve and that Sony didn't trust the one time before.

Outside_ofthe_Box1737d ago (Edited 1737d ago )


* * * "
Insomniac approached Sony with SSoD first. They were not interested.

Insomniac had to go elsewhere to make the game.

Meaning if they were first party, Sony would have nixed the idea all together. They wouldn't have had the freedom to branch out unless Sony approved of it.

C'mon people, at least accept the history as it is. There was a moment when Sony didn't trust an idea of
Insomniacs and they went elsewhere." * * *



Thought it was because Sony wanted to own the IP but Insomniac wanted to retain the rights, as opposed to what you're saying which is Sony not liking/trusting the idea altogether?

I'm too lazy to google and confirm, but that's what popped in my mind when remembering why SSOD was exclusive to Xbox instead of Playstation.

ziggurcat1737d ago

"Insomniac approached Sony with SSoD first. They were not interested."

Sony passed on SSoD because Insomniac wanted to retain ownership rights, not because they weren't keen on the idea.

"Meaning if they were first party, Sony would have nixed the idea all together."

Well, no because Sony would be the owners of the IP, and ownership was the reason why they passed on SSoD.

"C'mon people, at least accept the history as it is. There was a moment when Sony didn't trust an idea of Insomniacs and they went elsewhere."

That's not the history, though.

Christopher1737d ago (Edited 1737d ago )

Here, I'll find it for you:

""Wasn’t about money, was about our controlling and owning the IP, and their belief and desire to execute our vision with us.""

And their belief and desire to execute our vision with us...

Sony never owned QD IPs, but they threw money at them. Same with SFV. But the really long time team of Insomniac and they didn't have the "belief and desire to execute [their] vision."

Outside_ofthe_Box1737d ago (Edited 1737d ago )

Oh boy not this again.... Don't want to do a lengthy back and forth so I'll try to address what I have to say in one post.

Link? Does your source specifically sight Sony as not having the "desire" to their vision? Or is this general speak?

From what I found:


IP ownership seems to be the main talking point here. Even states that how most conversation with publishers begin and end with IP ownership and how some of the conversations with other publishers broke down over it.

Yeah it doesn't say Sony specifically turned them down for that reason either, but they constantly bring up IP ownership being important to them, point out that conversations with other pubs broke down over IP ownership, and how MS allowing them to retain the IP became "a conversation point."

Seems like that was the major factor on why MS won them over. Don't know if Sony specifically turned the idea altogether don't even know if Sony was wiling to allow them to retain IP ownership either, but they were highlighting IP ownership throughout when talking about pitching to pubs

rainslacker1737d ago

I thought sony didnt publish ssod because they wanted the ip rights, which was common practice for them, but insomniac wanted to retain them. Sony wasnt against funding the game itself, just the two couldn't come to terms on the contract

darthv721737d ago

So... what you guys are saying is that Sony will only buy a studio if THEY can own all the IP's that are made. Is that right?

And yes we all know that IG wanted to retain ownership of SSOD but Sony wouldnt go for it so they went to MS and Ms agreed to publish while IG retained ownership of the IP.

Is Sony going to change now that IG is part of the fold? Is IG still the owner of the IP or is it back to the old Sony owns you, Sony owns your work?

Sevir1736d ago


When they announced that they would explore Multiplatform development, Ted Price was quoted several times that the studio was looking to own the IPs they've Developed.

And during that time EA became a partner while controlling, allowed them to forge a deal in which Insomniac would retain ownership of Fuze if they changed the aspects of the original concept to suit EA's Shareholders. That's why Overstrike became Fuze, and why Insomniac never worked with EA again because of how controlling they were with that development.

Microsoft was also happy to have Insomniac develop an IP on their platform simply because they knew how good Insomniac were, and they allowed exclusive distribution and publishing across Windows and Xbox, two platforms with a big audience in exchange for the game never coming on another console, while Insomniac was able to retain creative control and ownership of the IP. Ted has gone on record saying this.

He's never ever said Sony didnt believe in it. Or cared. For their business at the time, IP ownership was something they wanted.

They've got 4 or 6 IPs they owned before becoming First Party, Edge of Nowhere, The Unspoken, Stormland, Song of the Deep, Fuze/Overstrike, SSOD. They've set out to develop and curate their own IPs and own them outright, they've done that through publishing partnerships with MS, Oculus, GameStop and EA. They've now got equity in those IPs making them an attractive buy to Sony.

Get your facts straight

ziggurcat1736d ago


What an egregious leap in logic.

Bronxs151736d ago

Don’t forget after ps2 uncharted was new ip for ND. And and after say copper infamous was new ip. Like you said horizon zero dawn after killzone. That’s one of the things I love most about Sony always something new ever gen.

+ Show (10) more repliesLast reply 1736d ago
hulk_bash19871737d ago (Edited 1737d ago )

They've been trying to acquire Insomniac since the PS3 generation. IG at the time, stated they loved being independent. But I'm glad they were able to finally come together. I look forward to the future of Insomniac as a SWW Studios developer.

sampsonon1737d ago

ask ND,GG,SP,SB about being allowed to make new IP's.

Christopher1737d ago

Do remember they left Sony to make SSOD... But iRetouk's post above makes this to be a good outcome.

sampsonon1737d ago (Edited 1737d ago )


REASON they won't have that problem any longer.

"We pitched it a few different places, and it was really important to [Insomniac CEO] Ted [Price] that we own the IP, so some of the conversations broke down over that," Smith admitted. "With Microsoft, they just came in very energetic and excited to work with Insomniac, period. And we'd heard some really good things about them and some resources that they would be allowing us to have."

Insomniac's obsession with owning its own IP started with its co-op shooter Fuse, and comes from a long legacy of making famous franchises -- like Spyro, Ratchet & Clank, and Resistance -- that it doesn’t own. "Most publisher conversations begin and end with IP ownership," Murray said candidly, "and I think [Microsoft] has been talking to Ted for a while, and at some point it was like, 'you can retain the IP,' and suddenly, it was a conversation point."

Have a nice day :)

jznrpg1737d ago

Sony generally lets the studios make their own roadmap . New IPs get pitched and approved or nixed in the early planning stages.