KeenGamer: "In a recent financial call, Activision Chief Operating Officer, Coddy Johnson bigs up the successes of Call of Duty Black Ops 4. In his statement, he discusses the game’s player retention. He also dances around the subject of microtransactions, which Activision prefer to call “net bookings”. While Activision is content to sit in a trance, dollars in their eyes, the long term viability of Call of Duty seems to be declining. Ask any Call of Duty fan and they’ll tell you that their exhaustion is the singular result of Activision's love of monetisation."