WorldsinMotion: "This week we're covering a virtual world (of sorts) that you may consider surprising that we've never covered before -- NeoPets. A highly successful tween-orientated browser-based experience that's existed for nearly a decade(!) the game has a huge following that is almost unparalleled in the market, so it's absolutely time we gave it an in-depth look as part of our Online World Atlas.
Time to be completely honest; this in-depth article has been delayed because I've spent literally days now just staring at Neopets' homepage trying to make head or tail of it. I'm a person who has managed to hack a MySpace into shape and has managed to grap some of the worst designed online spaces you can find, but Neopets is bewildering."