Xbox Brand is More Valuable than Sony and Nintendo

WPP’s research arm Kantar releases its latest BrandZ ranking, the annual global ranking of the world's top 100 brands, with Xbox ranking ahead of Sony and Nintendo.

On this year’s list, Xbox was ranked as the 87th most-valuable brand in the world. It’s the only strictly-gaming brand on the list, though Microsoft itself has been named the fourth most-valuable brand. The top 10 also includes Amazon (which took the top spot), Apple, Google, and Tencent, all of which are at least somewhat involved in the gaming industry.

[italiangamer]

Yeah sure, very believable statistics.

[AngelicIceDiamond]

Just because you don't like it doesn't make it false or fake. You all need to grow up around here seriously.

[italiangamer]

Ok daddy.

[SamPao]

Just because its written somewhere doesnt make it true. it really makes no sense at all :D

[Jin_Sakai]

”Just because you don't like it doesn't make it false or fake. You all need to grow up around here seriously.“

Speak for yourself.

[trooper_]

So Diamond, in what shape or form is this true?

Microsoft hasn't...

a) given gamers reasons to buy their console
b) care more about services than new exclusives.
c) had to take a different approach because their first idiotic plan didn't work.

[DaDrunkenJester]

@Trooper

Actually B is probably why they are up here. Services make money, they make consistent money.

[Edito]

Playstation dominates Xbox even in the US

[Brave_Losers_Unite]

Did the hypocrite just type something?

[DuckOnQuack35]

Lmao my exact thought. You guys realize you let a brand get you all worked up. It's hilarious

[BlackTar187]

i don't think anyone is worked up, it's a false equivalency and an amateur conversation tactic you're using @Duck @ diamond.

If you are opposed to a conversation about the topic or differing takes, perspectives etc. then leave the forum.

Just so we are clear on the definition of an Internet forum
Internet forum:An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. Forums prefer a premise of open and free discussion and often adopt de facto standards. Most common topics on forums include questions, comparisons, polls of opinion, as well as debates.

Now to the article. This is a bit look at this hand while the other does something else. MS is super powerful and there is no doubt that this is weighted to the fact of the overall power of MS and not to do with its gaming division. Sure it doesn't state that to which I saw(Maybe I missed it) but let's be real here the MS name is the Big D**k behind this type of article. That said Xbox services are infants right now and I have no doubt they will move into a more consistent robust PARTNERSHIP in the next 3-5years.

[zodiac909]

LOL "Grow up?" On N4g???? You must be new around here

[rainslacker]

Yearly reports from both companies though suggest that Sony has more brand potential, and sales and overall feelings of consensus suggest that ps, and likely Nintendo are more recognizable and valuable brands.

Single games like minecraft can dwarf sonys, but sonys services on ps are making more money, so I question how the conclusion was derived and minecraft is really the only plausible factor which gives ms the edge.

But you know what...its valuations like these that's the reason that MS is using MAUs as a measure of success. Even if they dont make money on those users, these valuations raise the price of their stocks, which means more money, and happy investors.

[drunkenspy007]

You need to grow up, are you f#@kn serious? Please continue to argue about video game opinions, let's test that maturity.

[alb1899]

So, we should believe just in common sense? If it was like that then Trump shouldn't be president an technology will be science fiction.
If you haven't do this: Every year, the top 100 brands are ranked by calculating “the value that brand contributes to businesses,” according to Financial Times. The BrandZ rankings accomplish this by “combining financial and market data” with around 4 million consumer surveys of people living in 51 countries worldwide......then your opinion is base just in perception and perception is usually wrong vs research.

[supes_24]

Lol, someone doesn’t understand the voting process deeerrrrrrp

[DuckOnQuack35]

All facts here yet people will still disagree lol

[DogJosha]

@alb1899 How is the value calculated? What financial and market data is being collected and used? How is this being combined with consumer surveys? WHY is this being combined with something as unreliable as consumer surveys? This kind of research can be easily skewed to support whatever outcome a company is looking for. You should never just accept any form of research at face value.

[rainslacker]

If you include minecraft, then yeah I can see this being the case. This is more about overall value though, but the actual market value of the brand itself is certainly in favor of ps based on pure numbers that are made publicly available. I dont know where Nintendo falls in that spectrum, so won't comment, so dont anyone think I'm trying to snub them

[NarutoFox]

Sony made 21 Billion in 2018

https://www.playstationlife...

[gam3r_4_lif3]

Sorry the financials they actually reported which they have to do by law said revenue was 14 billion

[AngelicIceDiamond]

Well that just means MS has allot to prove with such lofty standard.

[trooper_]

And how long should we wait before they prove themselves?

[The Wood]

. . . .A whole gen but that's alright apparently. Celebrate this over quality output

[badz149]

next E3 LOL! as always

[AngelicIceDiamond]

Lol calm down. Most likely next gen. Everything is being set for next gen with MS.

[Obscure_Observer]

@trooper_

"And how long should we wait before they prove themselves?"

Why wait? Why don´t you just give up and move on with your life? Your money, your choice.

[StormSnooper]

You just wait until next year’s E3.its going to be microsoft’s Year next year. Haven’t you heard?

[rainslacker]

Just one more year. The problem with waiting until tomorrow, is that tomorrow is always a day away

[NarutoFox]

@Obscure_Observer

Sony did make 21 Billion LMAO

https://www.playstationlife...

[trooper_]

@Observer: Nice deflection. Can't even answer that question, huh?

[Angyobangyo]

You mean like the cloud. They had a whole generation to showcase it but all we got was crackdown 3.

[Gamenut2050]

Sounds like MSFT paid some money to get on the list. Pay to play

[Shiken]

I play 70 percent of the time on Switch and 29 percent on Switch. My X1 is basically a Banjo Kazooie machine that plays netflix and the occasional exclusive on game pass when it is available for 1 dollar.

So for me, XBox brand is bottom of the barrel.

[Gamenut2050]

Lmao! Banjo Kazooie machine

[Shiken]

^

Gonna act like my typo correction comment literally right below this one does not exist huh?

Fail XD

[Shiken]

I meant to say 29% PS4 Pro instead of saying Switch twice but it won't let me edit comment lol.

[SIdepocket]

Where, in Backwards World©??!

[Imalwaysright]

No, in Bizarro world.

[Thundercat77]

Doesn't sound believable and it doesn't fit with the truth on the market.

[boing1]

Is MS on the list too? Why article doesn't say a word about PlayStation brand?

[YodaCracker]

Microsoft ranked 4th. Xbox ranked 87th. PlayStation did not rank.

[boing1]

Yeah, but why they didn't mention it?

[TimmyTurnersDad]

Because PlayStation didn't rank silly

[boing1]

Same as Sony, so why not mentioning PlayStation at all?

[FGHFGHFGH]

could be because the ps division is not a public traded company. It is a separate company owned by sony.

[Kiwi66]

Didn't read the article did you

[boing1]

Of course I did, that's why I'm asking. Sony didn't cut the list as same as PlayStation. Why there is no mention about this too?

[travestyj]

Doesn't even make sense. Playstation generated double the revenue of Xbox last year with about $10 billion more.

[fathertime4464]

PlayStation generated double the Xbox console, the financials also include game pass and Xbox live. It may also include 1st party and that would include all games sold across Xbox and pc

[DarkZane]

Pretty sure Playstation made more money with their online service as well. In fact, they made more than Nintendo and Xbox did combined.

[galmi]

I dont think they did with their online services, most ps gamers dont subscribe to nothing, they just wanna play single player games and thats it from what i understand

[badz149]

PSN (not PS division) alone generated more revenue than the whole xbox and Nintendo COMBINED last year with analyst putting PSNow as having over 50% market share of subscription service over gamepass, EA + Origin Access and the likes which occupies the remaining <50%.

that alone already proven your BS talk there @galmi

[travestyj]

@galmi

https://m.ca.ign.com/articl...

[thexmanone]

Link? I think your a confused

[travestyj]

Playstation ($20.8 billion):

https://www.tweaktown.com/n...

Xbox ($10 billion):

https://www.gamesindustry.b...

[william_cade]

They make all that money and still can't make games. Maybe they need to change leadership.

[Godmars290]

They just had one. Relatively speaking.

[AK91]

Another “list” made by so called professionals, sigh this is getting old.

[galmi]

what if the list placed playstation ahead?????

[Inzo]

Does it matter? Playstation gamers are the ones playing games with more to come and with almost 100 million units sold I ask you, which do you think the consumers see as more valuable?

[derektweed1]

Depends on which consumer you ask.

[Inzo]

Well I am asking the 96 million. Scratch that. I am asking Gamerant and referring to 96 million.

[YodaCracker]

Considering 4 million consumers across 51 countries were surveyed in the process of creating this list, I assume that consumers view Xbox as more valuable, hence the list!