Fallout 3 springs for a full-page NYT ad writes: "It's a clear sign of the continuing evolution of video games when hot titles splurge on big mainstream media ads. The most shocking example we've seen recently has been Tuesday's Election Day New York Times, where Fallout 3 was featured in a full-color, full-page ad (see below), taking up the coveted back cover spot of the paper's "A" section."

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The Matrix4048d ago

Imagine how much that cost to put in there? I'd say maybe a few million $$.

Sony Rep4048d ago

That's the PS3 version...