Former SCEA boss Jack Tretton said Sony is well position for next-gen as the current market leader but will face much greater competition this time around.
Ex PlayStation America Boss Jack Tretton: "Their [Sony's] business model obviously worked well for them the last time around, and it doesn’t look like they’re going to deviate from that." (source: https://venturebeat.com/201... - sentence 3 from question 12)
the future - pc is going to have a party. cloud gaming from both sony, MS and youtube/google. Epic game store, Steam. and then 3rd party emulation.
There was zero competition this gen.. Let's hope next gen delivers on this
I love Jack Tretton, miss the guy. He was a great CEO for Sony. Particularly remember his Sony E3 2013 conference.
Did you hear that Stadia? Read between the lines your just a wrinkle! Here let Sony, Nintendo, and Microsoft iron you out.
Totally agree with Jack!
They have no competition for first party exclusive games but I can't speak on all the other features yet like cloud gaming. Games make a system shine something Microsoft hasn't learn yet
Next generation hasn't started yet, so you can't speak on games either. Everyone starts at 0.
Kwiet I think he's basing that on the last 2 generations. Halo, gears, forza repeat. For 2!? Yes 2!? Generations. That's what now 13/14 years? That's how long its taken them to realise they actually need games on a games console. There may be more exclusives next gen but don't expect much more than GAAS.
@Kwiet Historically speaking, he's right, they have never had any real competition. I don't see why that would change now, it might, but doesn't seem likely. Especially with regard to single player AAA titles, which other companies see as less lucrative, and don't even really pursue.
@milo still banging the halo gears forza drum? They have done much more than those 3 ip's but you probably will not attempt to recognise them. Your comment screams pure fanboyism We have not had halo for 4 YES 4!!!! years YES YEARS!!!! or gears in 3 YES 3!!!! years yes YEARS!!! So your rinse and repeat comment is based on the non factual Sony drivel you get drip fed from unconfirmed sources
Nintendo has Sony beat on Highly Rated exclusives the last 2 gens. Funny how everyone always forgets that
Nintendo exclusives have always been better than Sony exclusives.
@Kribwalker Nintendo is not competing with Sony and Microsoft
That's why they partnered with Microsoft to improve PlayStation Now
Funny seemed like a two way thing, they partnered with each other Not one sided
These dudes like to forget MS is also buying Sony hardware to help improve their Azure servers for gaming and media streaming.
Microsoft is buying Sony camera sensors for ar/vr. They use Nvidia for their server chips.
-Foxtrot "Funny seemed like a two way thing, they partnered with each other" If Sony plans to use Azure servers to power up PS Now, i think it´s safe to say that this partnership may be a two way thing. But it´s deffinelly critical to Sony.
They're using Azure to maybe host PSNow. PSNow runs fun on their current servers though. Maybe it'll get some improvements, but the announcement said they were looking to just adapt PSNow to run on Azure. Nothing about how Azure would make it better. It's not known if this will be Sony moving all their services to PSNow, and it certainly doesn't mean they're moving PSN over to Azure like some have been positing.
@rainslacker Of course Azure will make PS Now better. I´m sure Sony is definelly looking to the same technology behind XCloud, otherwise the partnership with Microsoft wouldn´t make any sense. I mean, why would you run to your main competitor looking for their technology instead Amazon or Google? You said that yourself, remember? You said Sony were fine with Gaikai and in case they need extra servers they always could resort to Amazon or Google. You would NEVER guess that Sony would become Microsoft´s partner on this. I don´t know nothing and didn´t say nothing about PSN running on Azure servers. But i can´t say that i would be surprised if that´s turn out to be the case. I been warning people for some time now, Sony is under new management. Things are supposed to change, some things already changed and will continue to change. Sony´s new CEO has a financial background. Kaz Hirai has a Marketing background. Very different approachs and goals. Under Kaz Hirai, Sony was more focused on strengened the Playstation brand making it the number one, which he succed. I think under Kenichiro Yoshida, Sony´s main focus will be making more money out the Playstation brand. Wheter it´s gonna be good or bad for Playstation fans, remains to be seen.
I read MS is using Sony's camera sensors for their a.i initiative. Not gaming related though.
Obscure "Of course Azure will make PS Now better" How is that, are you from the future? Is Xcloud up and running and objectively better than PS Now at your future timeline? Smh.. The only REAL Cloud gaming example we currently have from MS(Azure) is Crackdown 3...well yeah. How good will full on game streaming be is another question entirely. Until Xcloud comes out and outperforms PS Now(or at least, realistically shown) decisively (in performance, cause library-wise it won't) we can talk. And any PS Now to Azure migration wont happen until then. So please stop it, just stop it with the hyperbole.
Instead of all the... I heard this.. I heard that.. I think this.. I think that. Why don't we just look at the facts: https://news.microsoft.com/... Kenichiro Yoshida, president and CEO of Sony. “PlayStation® itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content. Additionally, I hope that in the areas of semiconductors and AI, leveraging each company’s cutting-edge technology in a mutually complementary way will lead to the creation of new value for society.” Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will also include building better development platforms for the content creator community. As part of the memorandum of understanding, Sony and Microsoft will also explore collaboration in the areas of semiconductors and AI. For semiconductors, this includes potential joint development of new intelligent image sensor solutions. By integrating Sony’s cutting-edge image sensors with Microsoft’s Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sony’s semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers. In terms of AI, the parties will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences."
And yet all everyone is talking about is "Cloud" Semiconductors and optic sensors might be okay for Kinect and AR/VR but that's niche stuff. None of Sony stuff will he used for console gaming. Cloud is where everything is going. Microsoft's Azure Cloud is probably more valuable than all of Sony. This wasn't a partnership where Microsoft needs Sony. They have much bigger things than video games. But Sony does need Microsoft.
It’s pretty certain that Sony is using Azure for gaming. It was announced by the MS CEO “Bringing the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers” https://twitter.com/satyana... And really, do you believe Image Sensors being used for AI makes this a 2 way partnership? lol. Billions upon billions going in to the Azure Cloud, image sensors is not a equal trade lol
That's not the reason. It's meant to be a long term partnership profiting both companies and.not just gaming related. Regarding the cloud, I think they are trying to built future gaming solutions together for the next decade.
I reckon the partnership will bring "The power of the cloud" to ps games. Expect there to be an xbox gold subscription required though. XD They probably will help Improve the streaming of psnow, I mean they need to do something to claw back some $ their R&D department is burning through. Must be gutting, spending all that money on the cloud for it to be tainted by crackdown 3s development and that massive downgrade it received. I mean if they're offering their only ace to the competition, right as we're going into a generation where there's gonna be a massive push on cloud gaming (meaning they would have an advantage over Sony in that area), the brand simply can't be doing well. I wonder if this partnership will lead to a collaborated studio... could pump out some good stuff. With Sonys talent at recruiting talent and Microsoft's marketing skills they would be nearly unstoppable and I think something like this is needed to counter Google and Amazon's gaming ventures.
My god some of you are way too far up Ms arse It's always been the case Like Samsung all other phones including apple warriors phones use Sony cams as they are the best cams ever Most of your games use Ms havok licences or so on It's deffo a 2 way thing Are u thick heads too stupid to see sony been using cloud gaming for years now They own onlive and Gaikai cloud gaming service Sony dose not need ms they could of gone amazon and or Google Between em both behind closed doors they are best buds Ms did not save anyone and sony dose not need saving you read way too deep into bs
Naturally, though this seems to be part of the cycle. Not only are Sony going to face increased competition from MS, but Nintendo are in a very strong position. Plus the growth of PC gaming and cloud gaming.
@Chris_Wray "Plus the growth of PC gaming and cloud gaming." Growth of PC gaming? Last time i checked, PC gaming is shrinking. :/ https://h3g7w2e9.stackpathc...
Keep thinking that buddy
That's a graph on revenue share by 25 top companies. If in the top 25 there are Sony and Nintendo first party developers then of course PC will rank low. You need to look at the larger picture when referencing: https://www.wepc.com/news/v... Every market is growing year over year alongside each other with a growing number of people owning Gaming PC's and a console for exclusives.
That's not true. PC gaming as a whole has continued to grow year after year.
@warriorcase Wow, that's old. Some of it is based on 2014 numbers. Wanna find some new ones? Some that take into account the fact that ps4 sold 100 million units? I think a whole lot of people decided to go with a console instead of upgrading
@BrettAwesome It refrences plenty from 2014 to 2017. It literally says 2018 on many of the references. I own a gaming pc, ps4 pro and xbox one x and have no favourite. Fanboys who get upset over some stats and have loyalty to a corporation because it's all you could afford so defend it is just sad. The growth of the industry as a whole is best for everyone.
@warriocase Nope. I question your numbers. I have no problem with PC. Plenty of room for both PC and consoles. What? You wanna measure dicks with apple fans too? You know you'll never beat them when it comes to fanboyism, although I have to say you certainly do give them a run for their money. The only one defending anything is you. And you deserve it. You paid good money for bragging rights. Enjoy it! But quit fucking about with obsolete numbers. Some might be correct, others may not. Get back with some real shit, or shut up while the grown folks are talking
>"Nope. I question your numbers." They're not my numbers and question away. It's just a reference which like any could have misinformation >"Plenty of room for both PC and consoles. What? You wanna measure dicks with apple fans too? You know you'll never beat them when it comes to fanboyism" That's exactly what I was getting at. There is plenty of room and the industry is growing year after year all around which is great. I think something was lost in translation here because you agree with me and I you. >"The only one defending anything is you." Was pointing out that all markets have been growing. Not really a defense >"And you deserve it. You paid good money for bragging rights. Enjoy it!" Thanks? >"But quit fucking about with obsolete numbers." You do realize that most groups don't do large global market statistics every single year right? Here's different sources for you if you like. https://www.statista.com/to... https://gamegavel.com/gamin... >"Get back with some real shit" Not even sure what you're talking about. You seem a bit upset from your reply. When I referred to fanboys I wasn't even talking about you but other comments on n4g that base their bias around whatever they own. You need to relax with the hostile tough attitude online dude. It's just people talking about video games.
It’s amazing enough to see PS4 doing on par with PS2 in the same timeframe when PS4 has had far more competition than PS2 did. PS5 will most likely break the 100 million mark as well
Sales would need to completely fall off to not reach 100M. Personally, I am very curious to know how Japan would respond to a "super slim" PS4. I think it would do quite well and push sales for a while in the region. Of all the consoles I've seen, PS2 slim impressed me the most in terms of form factor and I think that helped it sell so well.
Ps2 had the gimmick of being a DVD player. It was cheaper than getting the real thing for awhile. So I think that ps4 sales are actually more impressive.
DVD playback wasnt a "gimmick." It was a damn nice built in feature that added a ton of value to the console. Now, motion controls? That was a gimmick!
@Wicked Gimmick is the wrong word, I think he was saying the sales numbers are less impressive than PS4's because millions bought a PS2 for non-gaming purposes.
@WickedLester, @bluefox755 You guys should look up the word gimmick A gimmick is a feature that has nothing to do with the product’s primary function. Like a flashlight on a phone or a radio on a watch. A console is used to play video games. A web browser, Blu-ray, DVD player, CD player, all of these things are gimmicks on a console. Perhaps maybe you feel stupid because fanboys love to call Wii a gimmick as it sounds condescending and cheap. It’s not negative, but fanboys have made it bad word now. 🙄
@ Dar I doubt a smaller PS4 on its own would dramatically increase PS4 sales. Not even DQXI had a long lasting effect on PS4 sales in Japan. Speaking of Japan, it goes to show how more globally successful PS4 is than to PS2 for it to keep up pace despite Japan being a smaller market for stationary consoles. Row markets are making up the difference of that shrinking Japan market. @ Ben You really call label features as mere gimmicks? PS4’s success is indeed far more impressive than PS2’s. PS4 is still in the $300 standard price range going into its sixth year, not as prevelant in the Japanese as PS1 & PS2, not as many AAA third party exclusives as PS2, has far greater competition & no new media format yet its sheer inherent appeal is enough to keep it on the path as one of the fastest selling home consoles to reach 100 million.
That's every gen, but i agree that technology and popularity have both increased and the gaming landscape is evolving faster than ever. However, Sony has sustained enormous gaming success for a number years and the popularity of the PlayStation brand is at an all-time high. Not only that, but gaming is a larger part of Sony's business model than ever before, by a mile. MS for example makes the vast majority of its profits outside of gaming, but PlayStation is the engine that drives Sony. When Sony restructured back in 2013 they decided that gaming was the lifeblood of the company, they realized that gaming saved the company, and they went all in. Sony may have more gaming competition than ever, but they are also more committed to gaming than ever. This entire generation has also seen PlayStation dominate the market and build an enormous infrastructure of customers, technology, and successful new IPs. Sony is the only console provider to seriously enter the VR space and for all the talk about being behind in streaming, people forget that Sony was well ahead of its competitors and really ahead of its time with the inception of PSNow. Also, Sony has amassed a ridiculous war chest of successful AAA IP this gen. They already boasted an impressive selection of franchises even prior to 2013, but this generation has added hit after hit franchise to deepen their arsenal further. Bloodborne, Until Dawn, Horizon, Spiderman, and Days Gone are already hit new IPs and new franchises like Ghost of Tsushima, Dreams, and Death Stranding are still to come. Not to mention fantastic reboots of games like R&C and God of War. Great new VR franchises like Astro Bot and Firewall, 3rd party games like Predator. Sony has more established franchises than ever and they are dominating the console and VR space. PS+ has 40 million subscribers, there are hundreds of millions of active PSN accounts and everything we hear about the PS5's infrastructure and technology is great. It seems to me that Sony is in a better position than ever with PlayStation and i expect the unprecedented success to continue from now through next gen proper.
I think Sony is going to be fine, because despite competition, they actually are a leader in the industry, and have a lot of influence in the way things go for the future.
@rainslacker Course Sony will be fine. All that Tretton said is that Microsoft, Nintendo and the new players (Google, Apple, Netflix, etc...) will give Sony a run for its money come next generation.
I think one of sonys best traits and what actually sets them apart from their competition is the fact that they listen to their customers and developers they learn from not only their mistakes but the mistakes of their competitors. They understand that their customers want excellent games and lots of them. You think 90 million users are going to abandon their libraries, trophies etc for a console that has had how many hit games this gen? None? Maybe 1? Barely any are rated higher than days gone and if they are they're the same rehashed games they've had since the OG xbox/x360. Not gonna happen, even if a 3rd jumped ship which is unlikely, they would still have 60 million.
STADIA, XCloud, Apple Arcade. More competition, better prices, bring it on!
Which examples why Sony are going to use the Azure for ps plus and multiplayer services.
@Battlestar23 "Which examples why Sony are going to use the Azure for ps plus and multiplayer services." It´s official? Do you have a source?
Wishful thinking, just like the rest. It's funny how people think Sony needs MS to compete in anything.
They need Cloud
Hence why MS and Sony are working together to bolster both of their services to combat Google, Amazon, Apple, and now even Netflix is throwing their hat in the ring. It's going to be a very interesting gen.
Really? I think the opposite MS is going out of the console business and Stadia will not succeed for at least 20 years. The only true competition is Ninty and if Sony keep up their censorship heavy ways alot of people (myself included) will jump ship to Ninty.
You think Google is going to push MS out of the console business? When the most experience google has had with gaming in recent years is the Play Store? Yea right.
Yeah thats why the bought all those game studios and committed to having the most powerful console next gen.
So you reckon they bought a bunch of studios last year in preperation to leave the console market?. Makes no sense to me
I miss Jack Tretton.
Sony isn't prepared for what's coming regarding their "future vision" and what they are aiming and leaning to .. they played the wrong cards at the wrong time .. big mistake to let Nintendo thrive and let them dominate and have a platform but oh well .. you do you Sony .. that's your decision at the end of the day if your are clinging to that vision .
So, Sony isn't poised or ready for the competition, despite being ahead of the competition in actually researching and releasing these new technologies that Tretton cites as the increased competition? Somehow, I really don't get the logic of the people who act like Sony isn't ready. Hell....they're the one's that were at the forefront of making these into what the future would be. VR and Cloud....two things that Sony has been working on since last gen....and even released one last gen. Sony isn't competing directly with Nintendo anymore. They know it. Nintendo knows it. Everyone else knows it. They're supplemental or complimentary products, and neither have had an affect on the other's sales that I can tell.
@rainslacker "Sony isn't competing directly with Nintendo anymore." If that´s the case Sony is not competing with any company in the console gaming market. https://metro.co.uk/2016/09...
Well, given MS performance this gen, I'd say that's a fair assessment. But realistically, MS and Sony are direct competitors in the console market. But, the markets being discussed aren't directly related to the console market. They're corollary, and have overlap, but no cloud gaming service is going to have a significant effect on the hardware side of things next gen. If anything, the cloud services will be bolstered by the hardware install base, because like PSNow, it's logical to conclude that the userbase of the console will be the most receptive to the software streaming service. Over time, it may grow to more markets, but as it is, I don't think that it's really going to make much difference in the next gen. With the article you cite, It was Sony stating that PC is a big competitor as well, and is more a threat to their long term outlook, as PC gaming was growing, becoming cheaper for capable hardware, and offered more software support. Sony was as a corporation, taking PC competition head on, but they obviously know that X1 is a valid and direct competitor of PS4. When I said they aren't competing with Nintendo, it's more because the hardware itself is wildly different. The levels of games released are much different, although they get some of the same games. Sony can realistically get any 3rd party Switch game, but not the other way around. Switch is a "threat" to Sony, in that if offers are more desireable option in places like Japan, where switch is doing better than PS4. But in the bigger picture, the two consoles appeal to different markets, with some of that market overlapping.
@rainslacker "Well, given MS performance this gen, I'd say that's a fair assessment." Is it? Sony made 14 Billion (almost 96 millions consoles sold) in 2018 vs Microsoft´s 10 Billion (with 40 million consoles sold)? https://h3g7w2e9.stackpathc... I think shareholders and investors has a completely different opinion from yours. But that´s just my 2 cents. About the Cloud gaming, i think both companies are aware of the threat that Streaming represents for their consolo business and gaming business overall with new players like Amazong, Netflix, Apple and Google joining the fray. Imo to join forces between them is the best course of action and i think Nintendo should join the party as well. That´s why i think they will heavilly invest on their own IPs and games rather than rely on third party deals to attract gamers and guarantee commitiment from them on their streaming/cloud platforms. "When I said they aren't competing with Nintendo, it's more because the hardware itself is wildly different. The levels of games released are much different, although they get some of the same games. Sony can realistically get any 3rd party Switch game, but not the other way around. Switch is a "threat" to Sony, in that if offers are more desireable option in places like Japan, where switch is doing better than PS4. But in the bigger picture, the two consoles appeal to different markets, with some of that market overlapping." I agree.
It's more about who's selling what to me, and moreso, what they each have to offer. MS has a few shining lights in the darkness, and when it comes down to it, I think Sony and MS are certainly the most direct competitors among the console gaming segment. Obviously any money spent on any console, or even on PC, is potential money lost to another gaming platform, but there are limits on how much one can gain from other markets which are served when you don't make products specifically for those markets. They're both doing well financially, and I never meant to suggest that MS was doing poorly in that regard. I do question the numbers cited. Not that you are presenting false information, just the way the numbers are compiled. Sony sells more software across the board, both for 1st and 3rd party, and has significantly more users for PSN. They also sell much more hardware. Common sense would say that the numbers don't line up because when it comes to the selling of software, they both have almost the exact same licensing costs. With the streaming stuff, it's just an emerging market. It's a good market to get into early, because if they didn't, they'd have a harder time later on. Kind of like we see how Steam became so entrenched, so long, without any major competition, and it's harder for other stores to really make any headway. Even EGS, with all the money and clout of Epic, isn't doing as well as it could, and even if it had the features, it probably would still not get users easily. Same is really true with any gaming service. They could potentially be successful, but may never become a market leader. I don't know if they're working together to find off Google or potential other services. The cloud stuff that's being done through the partnership was vaguely defined, but I assume there is mutual benefit towards some end goal, whether shared or not.