Strategy Informer writes: "Managing to cajole our way into a timed ten-minute interview with Brian Etheridge, producer for D3 Publishing, LA, we talked about the forthcoming Eat Lead: The Return Of Matt Hazard.
Strategy Informer: How did the idea come about to create this character within a videogame who has this fictional back catalogue? Where did that idea originate?
Brian Etheridge: It's pretty convoluted. I think what we did at first, was – we were kind of tinkering around with an idea of the kind of story we wanted to tell. And one of the things we looked at a lot were old action games, 80's action games, but also a lot of 80's action movies too. Anything with Chuck Norris, Sylvester Stallone, Dolph Lundgren. And those kinds of things served as inspiration for what kind of character we wanted Matt to be and then of course we looked at some of the more popular games and some of the things we wanted to parody, in a sense. We then decided what elements we wanted to take from these popular games, and what characters too."