In the past decade, the mobile app market has thrived as a platform for enjoyable experiences on the go. The market first started out offering many complete games for flat but affordable prices. While that format has maintained itself over the years, as the number of mobile apps rose exponentially, developers had to adapt by coming up with newer strategies that would help them remain relevant.
Microtransactions were a popular solution in which publishers would release their apps for free, while instead offering in-app purchases for additional features. Following this model’s success, a new genre of mobile gaming started making waves in Eastern Asia. While many developers would sell in-game items in exchange for real-life cash, Japanese games were ramping up on introducing a little bit of luck into the mix.