i4u.com writes: "Sony announced a new initiative called Shoot!. Shoot! will deliver series of short films that will be free to download from 13th November via PlayStation Network for PS3 or PSP, allowing you to watch cutting-edge film from up-and-coming directors and experience this unique content. The films will also be screened across Europe on ShortsTV from January 2009.
Sony got six of Hollywood's award winning filmmakers Armendariz, Bruckheimer, Kounen, Rothermund, Vinterberg, Winterbottom to work with emerging film directors from their own country for Shoot!.
The emerging directors created a short film, shot in High Definition, based on an open brief, shaped only by one of a number of words that capture the essence of PlayStation: Play, Create, Share, Connect, Discover and Challenge."