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Blizzard boss J. Allen Brack: World of Warcraft’s past, future, and his hectic start

Blizzard president J. Allen Brack talks about his experience with World of Warcraft, both as a player and as someone who worked on the game.

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venturebeat.com
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PapaBop895d ago

It seems so fitting that that this guy is now running Blizzard. "You think you want it but you don't" just sums up the current ActiBlizzard perfectly. Hopefully he can reverse their fortunes and make Blizzard great again but I'd wager my idea of what makes Blizzard great and Activision's idea of what makes Blizzard great are completely different things.

Michiel1989895d ago

its "you think you do, but you don't"
I lost faith in Blizzard mostly as well, but the way they are handling classic WoW does give me some hope that they can learn from it and be better because of it. Time will tell