"Intense, deep, and impressive are words that spring to mind. The game is massively customisable and while it's not a touch on the Grand Theft Auto universe in terms of breadth, the customisation qualities, character traits and personalities will mean that you can have weeks rather than hours of fun here.
Of course there is the underlying "We are all consumers" rather than achieving an altruistic goal, but that's what The Sims has always been about: working hard to buy more tat.
So will it have Sims fans jumping for joy and phoning in sick when it comes out in February? From our brief time, and compared to the time you would really need with the game it was brief, we would say a definite yes."