How Can PlayStation Control the Conversation Without E3?

With Nintendo Directs and Inside Xbox, and Sony pulling out of E3, IGN discusses how PlayStation can still be at the center of the 2019 gaming conversation.

[ziggurcat]

They'll still *be* there, they just aren't doing a stage presentation.

[Obscure_Observer]

They still can make a great impression if there´s new gameplay videos and exclusive hands on for some of their already announced games like Death Stranding, Tlou2 and Ghost.

[UltraNova]

Their own events like PlayStation Experience, Social media, Youtube, their blogs, interviews with press and a little thing called quality games.

[mkis007]

um they arent going to be there. no booth. unless every article is wrong...

[ziggurcat]

No. They will have something on the floor, they’re only skipping on the presentation.

[mkis007]

Again, They are skipping E3 this year. They wont even have a booth full-stop. Not that it matters; they will dominate just fine without E3.

Every site has confirmed this. No conference no booth.

https://www.eurogamer.net/a...

In a statement provided to Game Informer, Sony confirmed that it will neither "activate or hold a press conference around E3" or exhibit on the show floor. "

This is the direct sony message. They will not be paying a dime for E3.

[rainslacker]

probably be able to control it better without E3, because it's not like the press does their job and just reports the news. They have to relay the news with some sort of editorial, so they are the one's that control the narrative. Not Sony, or MS, or Nintendo.

If anything, Sony can control the narrative by releasing trailers or interviews in their own place, where people get to see what they want to say directly, and without the interpretation of the "journalist".

[UltraNova]

Its all about controlling the message. There's no better way to do it than at your home base under your rules and conditions. Sony's PR machine is getting along with the times.

[SuperSonic91]

Let the games do the talking?

[Hardiman]

That's what I'm talking about! The games are what keep the conversation on them. Games the reason we're here in the first place.

[SuperSonic91]

Absolutely agree and those games translate to goood word of mouth for PS4.
Games talk not PR publicity stunt BS.

[Hardiman]

Yeah PR only works if you deliver the goods, otherwise it's just talk and I tune it out. Now when a company consistently brings what they hype then I'm there!

[bigmalky]

Sony don't need to be conversed about. We'll leave that to Microsoft's media shills that have been spinning like spiders on a merry go round the past month.

Sony does everything through actions.

[Fluttershy77]

I don't think it will affect them... But for me is not good news, I really like their E3 stage presentations. They always put great show on stage. Kind of sad

[Marioraider18]

They announced PS4 before E3 during one of their own events. So it really isnt needed

[TheColbertinator]

E3 hasn't even started yet and all the good news is coming from Nintendo and MS. There is little to discuss from the Sony camp regardless if they decide to launch a new console or not.

[ApocalypseShadow]

Yeah. I know. Sony has absolutely nothing coming down the pike. No big console exclusives, no vr games, no third party game support. Sony is definitely on life support. I mean, even Japanese games like Project Justice, Project Awakening or GranBlue Fantasy were just canceled not too long ago right? /S

[Ricegum]

I honestly can't take you seriously.

[Seraphim]

I'm not so sure about all that.

Nintendo definitely dropped some fire today but they'll have more to announce come E3. Whether or not they're games of interest to each individual is another question. Though I suppose that can be said for all manufacturers and games. They even said at the end of Nintendo Direct today we have more games to announce when the time is right. Possibly due to where they're at in development with those games.

MS. Not going to lie. Fool me once, shame on me, fool me twice, shame on you... I haven't seen any big announcements from them but it's not like I've been looking. It's been clear, despite putting on a good front eraly 360 days, MS has never bought into how important the software side of hardware is.... Anyway they are now in another cycle of trying to prove they can deliver software. Whether or not that amounts to much this E3? I'm not so sure about that. Unless they want to announce some games barely in development that won't be out for years. Or drop the, oh yeah, we own Obsidian now so Outer Worlds is coming exclusively to XB now because we changed our minds. Seriously though, MS will most definitely some games to announce.

Sony. That's just it. Most the cards are already on the table for the near future. Ghosts of Tsushima, Death Stranding, etc. Days Gone dropping shortly before E3. So late I can't even think of what games are in Sonys lineup right now. Plus it's plausible we are nearing a new generation with PS in the next 2 years. Meaning a bulk of their own development teams who have recently released titles are likely already developing with PS5 in mind. So there's really no need to announce these games this year considering this generation is probably coming to a close. Not to mention, there are exceptions, but Sony has been trying to focus on short term instead of announcing titles barely in development and taking 3+ years to hit the market.

[NarutoFox]

I see Nintendo winning E3 this year

[generic-user-name]

Well people claimed they won when they showed just a logo for Metroid 4, which has since been cancelled and rebooted, so no doubt the bar is low when it comes to Nintendo winning an E3.

[Godmars290]

What does an E3 "win" mean versus say just announcing?

The former you're expected to near annually show off something that may not be ready for years, while with the latter doesn't create that pressure.

[NarutoFox]

Who do you see winning E3?

[Godmars290]

Let's try again:

E3 is nothing more than hype, so whoever generates the most hype or discussion "wins".

The thing i, if whatever is hyped up fails to deliver, then the reputation of the publisher or dev suffers. Multiple times MS have "won" E3 for example and failed to deliver. As result, they've pretty much become a joke to all but hardcore Xbox fans.

[Hardiman]

Um with their games!

[salmonade]

How can they be in the center of the gaming conversation in 2019? Easy, GAMES. Having the vast majority of market share. Also by just being kickass Playstation. They're the best. It's the best console. It's will be close to 100 Million sold by E3. They'll be fine. Struggling for things to write about are we?

[trooper_]

Show games, walk out.

Easy win.

[paintedgamer1984]

With a ps5 announcement 😁

[ninsigma]

They pretty much control the conversation every time they release a high quality game. Which is almost every time. I'm sure they'll be fine without an E3 presentation. It sucks that they aren't having one because it's basically my superbowl every year to watch the Sony conference until stupid o'clock in the morning but I get that they aren't ready to reveal new stuff that they've got cooking yet. Last year was pretty much a recap/update on already known games, this year likely would have been the same so not much point really. If they'd done it again everyone would be asking why did they even have one.

[Shikoku]

As E3 has become less and less relevant over the years it will be pretty easy and the best way to control it release PS5.

[AK91]

By releasing great games

[Rude-ro]

The real question is, does e3 serve the same purpose anymore?
There is no bonus coverage. There is no “national” news made from e3.
If Xbox were to announce halo right now and show it off... it would garner the exact same attention now as if it were announced at e3.
I’m not saying this in defense of Sony.. I’m saying, why have your chosen gaming company spend boat loads of money to garner the exact same reaction in today’s times?
Sony even mentioned this themselves...
It is a waste of money that could be used to better a major company’s budget towards actual gaming.
A bunch of people cheering or getting hands on does nothing to the majority of gamers that are not there. If either company wanted to hype their fans, announce the game and release the hands on demo per the consoles. Let the fans actually get their hands on if you want to gain hype for games to come.
It is nothing but a pissing contest between fankids honestly or marketing manipulation through competitiveness.

Things change... and so has e3.

[Thundercat77]

Sony controls the market which is far more important than controlling the chit chat conversations.

[mearl74]

It's time to reintroduce Killzone and Resistance with the PS5.