Activision Explains Why it Parted Ways with Destiny and Bungie

Today, during Activision Blizzard's financial conference call for investors and analysts, the Chief Operative Officer Coddy Johnson explained the rationale behind the decision to part ways with Bungie and the Destiny franchise.

[ArchangelMike]

Sounds like Activision wanted to monetize Destiny even more, but unfortunately yuo can only squeeze juice out of an orange for so long. The well ran dry so they ditched Bungee basically.

[Sciurus_vulgaris]

Activision probably didn’t want to keep funding an IP they didn’t own. Also, Destiny 2 probably didn’t fully meet finiacial expectations.

[Baza]

Hit the nail on the head.

[fiveby9]

Their loss is our gain. I hope Bungie can continue to improve the game.

[OG_TK_Cole]

I AGREE!!

[agent4532]

That game sold millions of copies worldwide. They wanted the game to sell billions of copies or something

[salmonade]

Because you figuratively raped it to death? You know, beating a dead horse and all that

[Evolve]

Totally agree. Have you seen CRIMSON DAYS 2019? it is basically a recycled content from 2018.

[averagejoe26]

Bungie actually admitted it was their decision to scrap the story, start over and add microtransactions/paid DLC expansions.

[Specter229]

Shhh the truth isnt welcome here

[Araragifeels]

A horrible decision that goes against Bungie already belief about making games for the fans.

[XiNatsuDragnel]

Bungie you made the right choice

[UltraNova]

Yeah just like when they choose to leave MS and go Independent only to choose(again) to get in bed with Activision.

I mean Bungie is all about dem right choices...

That said, it wasn't their choice this time around but I'm eager to see what they'll do next.

[Ristul]

Next up, Bungie partners with EA for 10 year contract.

[ZwVw]

They clearly learned nothing from Bizarre Creations.

[Kabaneri]

Activision is like that dude who got dumped but claims he was the one who ended it.

[Dark_Knightmare2]

Considering bungie couldn’t have left without activisions blessing means activision for once is telling the truth

[kneon]

Yes Activision had to agree, but that doesn't necessarily mean it was their idea.

[BlaqMagiq1]

Bungie deserved better than how Activision treated their IP

[Sciurus_vulgaris]

I would think both parties are at fault.

[Sirk7x]

It's pretty bad, when in retrospect, they would have probably been better off with MS continuing Halo.

[averagejoe26]

Not exactly.

Bungie actually admitted it was their decision to scrap the story, start over and add microtransactions/paid DLC expansions.

[shadowraiden]

no bungie admitted to wanting to start over but was forced to release destiny 2 in its state because of activision forcing them to a unhealthy time frame.
also paid dlc they was fine with but Activision was the ones who pushed for the MTX systems to be such a core part of the game and essentially try and force people over to want to spend money

[slavish0]

I think this was 100% Activision decision that happened to benefit bungie. I don't think Bungie had any say but were happy with the result. I believe the downfall of destiny is more of Bungies fault. Microtransactions blame Activision. gameplay and dev issues that's bungie. Not listening to the community blame both. Both are not innocent

[Sevir]

The Deal was Activision's to break, but Bungie was more than happy. The cadence to which Bungie had to push out content was rough. Bungie is creative and Activision is far to large a corporate structure. They realized they couldn't bleed Bungie anymore and so they cut ties. Forsaken was great but I think it didn't live up to Activision's money vampires financial goals.

In any case this severance between them is great. Bungie can flex it's creative freedom and see how they transition to being fully independent

[averagejoe26]

Actually, Bungie admitted it was their decision to scrap the story, start over and add microtransactions/paid DLC expansions.

[Shikoku]

So Bungie was resistant to more loot boxes and shady crap that activifailure wants to push so understanding they had no real way to force their crap into the game even more they decided to cut Bungie loose. Also how do you make 7.26 fucking billion and then go on to say that wasn't enough? This is what I and others have been saying for years these bastard want unrealistic returns on a game or investment.

[Kane22]

if you think bungie is completely innocent of this. you're wrong, bungie has made a lot of stupid design decisions regrading destiny. you cant always put blame on activision..

[Shikoku]

What the hell does design decision have to do with this clearly being about actfailures monetary motives? That's right nothing and no one said Bungie was blameless. Nice round about way to defend actfailures crap.

[holdmyown83]

It’s was the fat fuck luke smith’s Fault

[averagejoe26]

That's not what happened at all.

Bungie already admitted it was their decision to scrap the story, start over and add microtransactions/paid DLC expansions.

[Cmv38]

Part ways with blizzard too

[RabbitFly]

They cant really do that though. Activision blizzard is the name they chose when vivendi and Activision merged. It is only a holding Company. Activision the publisher and blizzard the developer are both business units the Company owns. They are separate entities.

[Cmv38]

My point eluded you.... maybe next time.

[RabbitFly]

You mean no point at all?

[FunPhl40]

Activision is hurting their company by trying to over monetize their games. Bungie is better off without them.

[averagejoe26]

That's not what even happened.

Bungie admitted it was their decision to scrap the story, start over and add microtransactions/paid DLC expansions.

[holdmyown83]

How many times you gonna post the same shit

[WitcheRivia]

Because Destiny 2 is a failure. Most people learned from the mistake of buying the 1st game.

[RabbitFly]

Objectively untrue. Both destiny 1 and 2 sold record breaking numbers. Destiny 1 was consistently one of the most played multiplayer games on console.

I am sure the game was not to your liking, but both games have been very succesful and very popular. So your opinion is clearly not that of a majority.

[HylianMigz]

“Moneh”

[Dragonscale]

Money.

[chris235]

Don‘t fear, gamers of today. Activision will
come up with an even bigger scam with their next online multiplayer release. So you don‘t have to cry over this split. You WiLL get the next generic online experience from Activision. Just hold your feets a little bit and play Anthem or Overwatch or Fortnite or Lawbreakers (lol) or Battleborn or all the other overly generic products out there.

[rlow1]

Spin Doctors in......lol

[LandoCalrissiano]

Don't force someone to work with you if they don't want to. Finish what you need to, reach an agreement, and be glad you have what you do.

[Razzer]

I think it is hilarious that Activision is framing this narrative as if Destiny was a bad thing for Activision.

[windblowsagain]

it just wasn't their destiny

[CobraKai]

In a nut shell. No new revenue streams, and no control.

[sevilha82]

yeah...

[Raiden]

Look BUNGIE are for the gamers, look at the way loot boxes are working FREE TO PLAY, is not really free, but people still need to be paid, look at APEX, loot box £79, that's 1 brand new game and 1 old game right there, and the same goes for all these free to play, what activation was trying to do was use loot boxes in the game to suck use gamers of more cash, some of my friends bought the £100 premier edition, Destiny is one of the biggest IP's out there, now where activation shoot themselves in the foot were when they paid a large amount of money by Sony to market and give deliver DLC first to the PS4, ow the greed activation was smiling high, because hey ps4 65 ish million and Xbox 30-35million it's a no brainer, but one thing they did account for, most PS gamers are not shooters out of the 90+ owners out there maybe just 10-15% are shoot fans, but the platform for shooters where denied, i maybe wrong, but i believe most Xbox gamers would have bought it

[UnholyLight]

Nice to see Bungie free and easy to breathe again. This studio is legendary and has and can deliver the content we F'in well deserve. I have full confidence in them with their future projects right now. I honestly think it was an opportunity for them to unhitch what's holding them back.

[agent4532]

Is always about money and greed