Sony President on Possible PS3 Shortages: Bring it On

In an interview with NikkeiBP, PlayStation 3 mastermind Ken Kutaragi says that he's "looking forward to facing the dilemma" of global PS3 shortages. Sony currently plans to ship one million PS3s per month after launch.

In the interview, translated by GamerNode.com, Kutaragi also explains how a "quasi-simultaneous" worldwide PS3 launch was an especially important decision for Sony, as "it is no longer acceptable for us to limit our initial launch to a certain area."

[Grown Folks Talk]

and you can upgrade the hard drive ect, why would anyone buy their 120gig, when you can just get an existing large drive which will probably be cheaper? or even an external drive connected to the usb port if that's allowed for saves.

[joemutt]

I thought it was only 60, but I could be wrong.

[Gamer13]

ill just wait till my local store start taking pre orders then i make my payment. i pre order my 360 at my local store and got it on launch day - hope the same thing happens with the ps3.

[Anerythristic26]

I really wonder if they will sell a MILLION a month! At $600US hmm. I think that is overconfident or that estimate is bogus. I understand the launch shipments will fly off the shelves but every article I have read states that after that the sales will slow way down because not one person sees that 600 price tag as mainstream. I can't wait till Nov. I want to see what happens.

[Sphinx]

I am really interested to see what happens... we're making history, boys! Videogame history! :)

[ps3willrule]

well to give u a veiw in canada toys r us chains all over were dumb and took pre orders a while back and they sold out...so looks good so far....and if u go back ps2 sold more then a million a month in the 4 months it first came out in europe and japan and north america alone..

[kidvideo]

But how can they move a million a month at $700 to $800 once you add extra controller and a couple games?????

[ps3willrule]

will c tho it seems rite now everybody is waiting for somthing cause everybody is losing money hell atari is going under ig time cause of there losses every game company is because everybody seems to b waiting

[Chainblade]

Juz bring it :P

[FamoAmo]

Everyone hopes for a good launch but will it happen? Probably not!! When has it ever? Also 1 million world wide most going to UK and Japan!! I am sure the US will get like 300k like what MS did but unless you already pre ordered you wont get it!! We'll you can stand in line at 4 in the morning like I did to get the 360!! 1 million a month would be amazing. Can Sony do this? All this talk but when will the consumers see a ps3 that is actually working???

[achira]

when it launches, then you will see one, this is normal.

[TheMART]

Sony always says they can, but they are never able to. They also said it with PSP which they failed delivering

[Brooklynite]

i was at cosco at 3:00 waitn for the 360.they said they only had 25 systems and they were all premiums.

[ps3willrule]

ummm tgs noob

[schnodder]

is ps3's 599$ with or without tax??

[shotty]

plus tax, games, controller etc.

[ps3willrule]

thats the dumbest question i heard by far

[schnodder]

that i asked - i'm from germany.

[THELANDSOFSAND]

if you want one, start camping outside a store now

;)

[FamoAmo]

And if you add a game more like 800$$. Its a deal don't you think? lol...

[andy capps]

If you assume that the controller will be the same as the 360, it will be $50 and games are being listed at the same price $60. So, I get a total of $709 for the $599 PS3 with one controller, an extra controller, and one game.

[FamoAmo]

So pretty much after SALES TAX it's 800$ so nah!! And where is everyone putting the ps3??? Its so big who has room for it!! I bet it won't fit on most people's entertainment stand!! People act like 600$ isnt bad but they forget all the other stuff so Yeah I am right about 775-800$ when its all said and done!

[slugg]

That comes to $767.85 with tax. 360 with extra controller and game = $551.25. Difference = $216.60/60 = 3.61 more games you could by with a 360 to equal PS3 price. So.... System, extra controller, one game = System, extra controller and 5 games (or more, since you can get some 360 games for $39.99, and used ones even cheaper). Hmmm. If its all about the games, a 360 and Call of Duty 2, GRAW, Oblivion, and two more quality games of choice? Decision made....

[andy capps]

You forgot the $50 subscription to Xbox live, multiplied by 5 years as that is the average lifespan of a console. Your thinking is very short term, yes if want a cheaper console then I'm sure you're happy with the Xbox 360. And it is a good console. I tend to look 2-3 years down the line and like to be more "forward thinking" in my decision making. That is why I'm getting a PS3.

[TheMART]

You forgot for the PSZero, also 50 dollars a year for playing games online because no one can get the game servers for free. Even Sony cannot, times the years you are online gaming.

Furthermore, you forget the payments one have to make when your PSZero has to be repaired. With 360 two years with no cost, within 5-10 days. With PSZero you'll have to pay as with the PS2 was the matter, 50 Euro's at least for a repairment and then have to wait a couple of months on your machine.

You know what to choose don't ya

[The BS Police]

Not veryone subscribes to XBOX Live, and I think th 50 dollars a year subscription to XBOX Live is an awesome deal. It was 80 dollars when it whent public and it droped 30 dollars over the last few years.

You get what you paid for and in this case the best Online Gaming Service!

[AuburnTiger]

Don't forget when you go out and buy an HD drive for the 360 you'll end up spending the same amount as the ps3.

[THAMMER1]

I know there will be shortages. It's only 5 months from launch and developers still do not have beta dev. kits. It will take 4-8 weeks for packaging and a month for distribution. From the news we are getting Sony still dose not seem to be sure about final PS3 specs or components ("made to order PC") And if you check the stock market their stocks are down and they are selling at $47.us per share and are only up .02us in 30 days and that is a 5% increase in 30 days.They were negative 30 days ago and that was not the first time. So we will have shortages unless they plan on selling the boxes before the consoles. Go to the money section at Usatoday.com you can review there stocks for the past five years. You can get Microsoft’s and NES too.

[THAMMER1]

Xbox 360($400.00) 2 extra joysticks not counting the one in the box so 3 total ($100.00) 2 games ($120.00) and one year of Xbox live ($50.00) = ($670.00) before tax.

PS3 ($600.00) 3x joysticks ($100.00) 2 games ($120.00) = ($820.00) before tax.

A difference of $150.00 for a weaker game console that plays great movies. LOL

Most parents will see PS3 on their kids x-mas list and say f ()ck PS3. Just look at it realistically. The average consumer not fans boys or nerds or even you idol worshipers (ps3 FAN BOYS). I mean people who look at the back of the box and then price tag and don’t give a damn about Blue Ray or a brand name will not pay that much for a toy. They will not see it as an investment or any of the other crap Sony tries to pump. I hope that the PS3 dose well for the sake of competition in the game industry but it just don’t look good right now. I know there will be shortages.

[andy capps]

Weaker console... That's a good one. Beta dev kits have been out for months, the final ones are debatable. I believe that all devs have the dev kits with finalized RSX and cell in them, the only thing remaining may be the final blu ray drive, and not the prototype which should be in the current ones. Or they may be on final dev kits at this point. Either way, they have good enough kits to know what they have to work toward at this point.

[GamerMan]

parents will also look at the lower sku PS3 saving 100 off that price making it a $50 difference from the premium. Also on that note they will look at the lower sku of the xbox 360 and see the same difference you just said for the 2 premiums. I mean your taking the top 2 skus of both brands and also leaving out the wii.

Also I know I won't buy an extra controller unless I break mine from throwing it across the room too many times in frustration of the AI being way too difficult lol.

I understand your logic behind those statements of yours but should expand that logic to 3 systems with all possibilities being involved. Most parents will see the 499 PS3 over the 599 cause all they will honestly see is a 40g HDD difference. I haven't seen the box for xbox360 cause I been waiting til all systems out before really looking, but does the different skus have in huge letters no HDD on the 299 sku for xbox 360. If it doesn't then they won't see the difference there. You also forget they ask the nerd in the isle which one should I get out of the 2. I don't know how many times the lost parent or grandparent in the store is buying the system. Saying its a waste of money but my child or grandchild wants one. So they ask the floor person or the people next to them.

Summary you made good points but there is fault in those statements.
edit: as I'm sure there is fault in my statements .. lol

[THAMMER1]

It wont be long before people stop fantasizing about the PS3. If you want a better system you would get a 360 all of the evidence points you in that direction. I can tell you are a gamer so you should know better. Most people that I know would ask me about games and what system to buy because I am a gamer. And nerds who really dose true research would know that a theory is a proposed idea (fantasy "PS3") and a proven truth would some thing like a 360. Sony has yet to prove that the components in the PS3 are better than the 360 yet. You must be new to this site. Get ya knowledge up.

[GamerMan]

I can tell you find the Xbox 360 top notch and I'm sure for good reasons and I won't knock them. All I was getting at is that there was fault in that logic is all. Yes I am about the games. I don't have any next gen systems, but since I like RPG, mmorpgs, and racing games the most. It's those games that draw me more towards the PS3. Mainly FF series and GT series (I know 2 games but thats my preference and doesn't hurt your pocket). I am also looking forward to the new MMORPG I read about that will be coming out much later after launch named Endless Saga (also believe it will be for the PC), Heavenly Sword, Assasins Creed, and a BD-rom player. I am not a movie buff but would like to have the player to see what its all about. Everyone has there system of choice and I will never knock anyone for it. I'm new to the site but doesn't mean I have no clue. My statements may just not conform with popularity at times and I'm fine with that.

[Bill Gates]

"I have been playing ames sive 1985. I will never stop."

You've probably been shopping there too. Learn to spell dumbass HAHAHHAHAHAHAHHAHHAHAHAHAHAHA

[THAMMER1]

You really can’t support your post because there are ignorant attempts to call me out into a flame war or what ever. You just post this stuff to make your self seem all PS3 hyped up. But you are the minority on this topic. (NO one is HYPED about the PS3 but SOONY) I am not sure how long you have been researching the PS3 and 360 ‘s real specs. and how the companies are using their consoles. The most important thing is we would not even have a dispute right now if *you were not one of the people who have fallen for all of Sony’s marketing ploys. I have gone to school for marketing/business and the best policy is honesty in the video game industry. I commend Sony for their hype attempts but just like you the cannot prove there points or back them up unless they use group think tactics or hyping up little things. In my original post was not a shot at you I actually wish well for the PS3. I do not even know where you felt cool with calling me out. I hope you had fun being an @ss. You should do some thing else with your time if you can’t spend it on using your brain. Most people will get a PS3 just because it is Sony

[THAMMER1]

read post #15

[PS360PCROCKS]

PS3 will sell as many as Sony can make, period. That's simple down to earth logic and einstein like truth

[FamoAmo]

Sure right away big sales for Sony.. I think we all know that.. But with the Japanese going for the Wii and with the pricing I disagree. I think Sony and Nintendo will be fighting for the #2 position in the console market this gen.. By Nov. there will be 10 million 360's sold. In all the years of console history the FIRST TO 10 MILLION ALWAY'S WIN'S!! The cost might be that big in the US BUT in other poorer countries Sony will have a big problem!! PS3 SALES WILL BE HORRIBLE WHEN COMPARED TO THE PS2!!!

[schnodder]

next year, here in germany, the betterment tax will rise up to 19%. wtf - that's 712€ for a ps3 for me.

[Gh0stDrag0n]

Damn you guys are getting hosed! What does the "betterment" tax make better?

[pRo loGic II]

PS3 ($650 with tax) will cost $820.00 dollars with an extra game pad($50), and one game ($60), and a good warrenty ($60) and did not add the tax for the controller and the game. it could very well come up $20 or $30 more than stated above you can get a 360 for $490 if you did the same. THe core 360 tax is around $40 bucks, so the $50 tax for PS3 stated above is cutting you some slack.

[Gh0stDrag0n]

DUH!!!!
Sony will make shure of that, just like they did with the slim PS2. They will try and create a false impression of extreamly high demand. I'll wait until the price comes down to $400 or less, there is no differance between the PS3 and the 360 in my book.
(hell, I'm about to buy my first PS2, $120 to me is all it is worth. And there are a crapload of preowned games for it.)

[Phytonadione]

Who in their right (business) mind would purposely create a shortage before the biggest shopping spree of the year? If they could have 5 million units before Christmas, they would. Most people spend too much and have little to spend afterwards....

[achira]

you are talking of ms !!!

[sonyISgod]

360 premiun = to the 500$ ps3 version.

20gb 360 premium is $400: XBL is $50, 1 more controller $50, 2 games 120.
----------------------------- -------------
total: 620$

20gb 500$ PS3 version (Blu-Ray Drive/Player): $500, 1 more controller $50, 2 games $120
----------------------------- -------------
total: $670

The different is $50... and that is not even big when cosidering that you also get a *Blu-Ray player.

[The Real Deal]

One thing you don't understand is that the BULK of Sony fans are cheap. Thats why they have a 1 to 2 game per console ratio compared to Microsofts 5 games to console ratio. Thats what you dont seem to understand. Yes Sony will sell. But Microsoft already has the gamers with money in their back pocket. Sony is forgetting what made the playstaion successful to begin with. Thats the problem.

[The Real Deal]

By the way at Costco you can get the xbox 360 premium, an extra wireless controller, extra battery pack with charger, and a game in a bundle for 474.99. And most games come with 3 month free xbox live subscription. And you don't have to pay 50 dollars for a year. You can pay 5.99 a month instead. So for the price 2 gallons of gas you get a month of xbox live. Or better yet. For 20 cents a day you get a month subscription of xbox live.

[Phytonadione]

Maybe they are just smarter with their money and only buy used games....ever think about that?

[Bill Gates]

That's a simple enough way to make them (xbots) understand. Good way of looking at things.

[THAMMER1]

Smarter with your money? Only buying used games? Are you guys for real? What keeps a console alive is customers who purchase games at retail (brand new). The development companies who make video games do not get paid when you purchase used games. I purchase used games my self but I do not think that makes be smarter because I do that. What makes a smart consumer = smart unbiased research not just flailing around quips that any idiot that dose not think for him self will believe. #21.4 bill gates is not the person you want agreeing with you on any thing he has made an @ss out of himself on countless posts. A ps2 or PS3 dose not equal a smart buy but most people no this by now.

[The Real Deal]

So A ps3...ONE game...and ONE extra controler will be close to 800 dollars. WOW...ONE Game. lol...Thats interesting to say the least. I can see that selling real well. lol..Sony is messing up big time.

[HyperBear]

Canadians, we get to pay the nice old 659 dollars and add 14% tax to everything. i calculated it my self and a PS3 after tax is 752.40 + 2 games at 79.80 each + 1 extra controller at 68.40 comes to a grand, no pun intended, total or 980.40. So a grand for PS3, 1 controller and 2 games. WTF IS SONY THINKING

[AuburnTiger]

Good technology is not cheap

[sonyISgod]

I guess tax they only taxs the PS3 but not the 360 right? Please stop being such an idoit already. And You act like Costco won't sell a PS3 as well. You are just pathetic of trying to take the PS3 price up to 800$. Please give it a break and use some brain for once.

[The BS Police]

The stuff I bought for my 60 cost nearly $700.

I live in Canada and My XBOX 360 cost me 499.99 plus o.15% sales tx= $575

Plus an $80 game (PDZ Limited Editon) and one wired controller... I forgot how much the controller cost but that adds up to $654.98.

I was cautious with my money that week and I reccomend you Sonyfans do the exact same thing and plan ahead!

[sonyISgod]

So they don't taxs the 360 where you live? So when they sold a 360 over there, is was taxs free?

[HyperBear]

yea they charge taxes, but at least it wasnt a grand for all that stuff. It was like 750, not even + I won mine thanks to that Pepsi giving one away every hour, every day for 2 months. SO HAHAH, SHUT-UP [email protected] I dont see PS doing that yet, or even starting production on making it yet. U DONT KNOW SH!T

[USMChardcharger]

moms and dads buying a gaming system this christmas will walk into a store and try to buy a PS3 for there kid (unless a 360 was already requested).

when they try to buy a ps3 it will be out of stock. if they don't buy a 360 then, they will ask for a wii. when that is out of stock the will look on the shelf and see plenty of 360's and buy one...it will happen.