330°

Capcom pulls in-game ads from 'Street Fighter V'

Capcom has pulled in-game ads from 'Street Fighter V,' but it's not clear if this is due to the backlash or just a temporary move.

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engadget.com
gangsta_red2358d ago

"Ono also suggested that Capcom was looking to "improve" the feature."

Awesome news!!!

Snookies122358d ago

Yeah, let's have the ads playing while we fight! That's what fans are really clamoring for! The sad thing is, I'm scared Capcom might see my comment and actually think that's a good idea...

gangsta_red2358d ago

I'm really hoping for actual commercials in between rounds. That will get me two extra grind points

rainslacker2357d ago

M. Bison stops to drink an ice cold pepsi sounds appropriate.

Sirk7x2357d ago

In fifteen years: "If you let us directly control your mind and inject you with the pure desire to buy our affiliates' advertised products, you can do temporary extra damage with your character! Wow!"

IamTylerDurden12357d ago (Edited 2357d ago )

Hey, Microsoft using Kinect to spy on people and selling user data to the highest bidder was an actual reality. We joke, but nefarious things have been going on for some time.

jwillj2k42357d ago

“our new ‘autonomous enhancement’ feature allows the computer to play the game for you! Long gone are the boring days of holding controllers and pushing buttons! Enjoy the experience of in-game commercials from our supporting sponsors while your character dukes it out with the best of ‘em behind the scenes!”

IamTylerDurden12357d ago

These ads are unfortunate, but this trend has been building for quite a while. I remember last gen when Microsoft updated the UI and suddenly every time you used the dashboard you were inundated with obnoxious ads. Unfortunately, this bold move by the kings of capital ushered in a new era of annoying ads. Not to be outdone by their previous efforts Microsoft went on to employ some truly heinous methods in their next gen offering. XB1 and Kinect combined to spy, steal data,and ultimately get rich off you.

SPEAKxTHExTRUTH2357d ago

You seem to be upset with MS for some reason. You’ve made two post and both are somehow bringing MS into the conversation when this article is about Capcom which you have failed to mention. Go troll somewhere else.

gangsta_red2357d ago

Tyler, I get it, I really do, you hate Microsoft. And any game, company or anything associated, even in passing, with Sony you're sworn to defend.

But you seriously don't have to try this hard. Especially bringing up fake news that never happened.

rainslacker2357d ago

Targeting ads was actually a selling feature of the X1 at the reveal.

But that said, this is a Capcom thing, and I can see why people are upset about it. Even though it's optional.

+ Show (1) more replyLast reply 2357d ago
SegaGamer2357d ago

Me too. I said it in another thread, but can you imagine how bad things could be in another 10 years time if this continues?

Street Fighter V is a joke of a game and shows Capcom at their worst. The worst part is that it's gone largely unnoticed when the likes of EA have been ripped apart for games like Battlefront 2.

Ad's, multiple season passes (because paying once for a few characters just isn't enough for them) other bits of DLC that isn't part of the season pass.

I hate it, and I hate what gaming has turned into.

rainslacker2357d ago

Don't be scared. Just click on the in game "snuggle bunny pillow" and you'll always have a safe place to hide when a game gets too scary. Pre-order now, and get a free exclusive in-game ad not available to anyone else. It's an extra two seconds of the company logo, all displayed in the game title's graphic font!!!!

gamer78042357d ago

just make sfvi please and end sfv's misery...

IamTylerDurden12357d ago (Edited 2357d ago )

It's unfortunate that this bs surrounds SFV because it's actually an excellent game at its core. The visuals are excellent and the gameplay is superb. I can't offer much on the netcode, but when SFV Rre-released as SFV Arcade it received rave reviews. Unfortunately the game didn't sell like MHW so i suppose they felt the need to suppliment funds in other ways..

gamer78042357d ago (Edited 2357d ago )

they also botched its launch with single player campaign controversy, also releasing on only one console and pc is limiting, then the ads in game etc. The visuals do look good, well after they fixed cammy's face after complaints.

Evilryusam2357d ago

While they might've fixed cammy's face, my boi ken paid the ultimate price ; ;

gamer78042356d ago

yah true, like final fantasy xv, I just want them to start over.

ILostMyMind2356d ago

SF5 is an excellent game and It will be fine until next gen.

Kosic2357d ago (Edited 2357d ago )

I could understand if they made adverts optional and it was only to advertise a game event (world championship of X game) and it rewards players to view the content. But unsure how the ads were in Sf5 as never played.

But if it was forced then it's not acceptable on a pay to own game. But this is the sort of thing you expect from Crapcom.

l3w1s2357d ago

If you are "unsure" - do your research. It was optional and only advertised Capcom Cup.

VTKC2357d ago

I witnessed a full screen ad while i was on Killing floor 2. Totally different game but my point is it looks like a whole new wave of bullshit could be heading into games. You pay for a video game yet you are shown an ad. WTF

Show all comments (43)
70°

Inside the ‘Dragon Age’ Debacle That Gutted EA’s BioWare Studio

The latest game in BioWare’s fantasy role-playing series went through ten years of development turmoil

In early November, on the eve of the crucial holiday shopping season, staffers at the video-game studio BioWare were feeling optimistic. After an excruciating development cycle, they had finally released their latest game, Dragon Age: The Veilguard, and the early reception was largely positive. The role-playing game was topping sales charts on Steam, and solid, if not spectacular, reviews were rolling in.

HyperMoused10h ago

Its easy they called the die hard fans people in their nerd caves who will buy anything and then went woke to reach modern audiences....insulting the nerds in their caves along the way showing utter contempt for their fan base. very hapy it failed and any company who insults their fan base and treat their customers with contempt and insults, in future, i also hope fail.

neutralgamer19927h ago

It’s disappointing but not surprising to see what's happening with Dragon Age: The Veilguard and the broader situation at BioWare. The layoffs are tragic — no one wants to see talented developers lose their jobs. But when studios repeatedly create games that alienate their own fanbase, outcomes like this become unfortunately predictable.

There’s a pattern we’re seeing far too often: beloved franchises are revived, only to be reshaped into something almost unrecognizable. Changes are made that no one asked for, often at the expense of what originally made these games special. Then, when long-time fans express concern or lose interest, they’re told, “This game might not be for you.” But when those same fans heed that advice and don’t buy the game, suddenly they're labeled as toxic, sexist, bigoted, or worse.

Let’s be clear: the overwhelming majority of gamers have no issue with diversity, LGBTQ+ representation, or strong female leads. In fact, some of the most iconic characters in gaming — like Aloy, Ellie, or FemShep — are proof that inclusivity and excellent storytelling can and do go hand in hand. The issue arises when diversity feels performative, forced, or disconnected from the narrative — when characters or themes are inserted not to serve the story, but to satisfy a corporate DEI checklist. Audiences can tell the difference.

When studios chase approval from a vocal minority that often doesn’t even buy games — while simultaneously dismissing loyal fans who actually do — they risk not just the success of individual titles, but the health of their entire studio. Telling your core customers “don’t buy it if you don’t like it” is not a viable business strategy. Because guess what? Many of us won’t. And when the game fails commercially, blaming those very fans for not supporting it is both unfair and self-defeating.

Gamers aren’t asking for less diversity or less progress. We’re asking for better writing, thoughtful character development, and a respect for the franchises we’ve supported for decades. When you give people great games that speak to them — whether they’re old fans or new players — they will show up. But if you keep making games for people who don’t play them, don’t be surprised when those who do stop showing up

Armaggedon52m ago

I thought the writing and character development were fine. Sometimes things just dont resonate with people.

90°

Report: Just Cause 5 Was in Development at Sumo Digital, But Got Cancelled

Recent evidence we discovered indicates that the next game in the Just Cause series may have been canceled, potentially two years ago.

RaidenBlack2d ago

NOooooooooooooooooooooo....... ..............

mkis0071d 11h ago

Well if it went back to being more like 3 I would have liked it. 4 was crap.

280°

Bend Studio Reportedly Lays Off 30 Percent of Staff Following Live-Service Project Cancellation

Sony's Bend Studio lays off 30 percent of its workforce following the cancellation of its live-service project.

Read Full Story >>
twistedvoxel.com
Jin_Sakai2d ago

And to think we could’ve been playing Days Gone 2 by now.

RaidenBlack2d ago

I would even pay 80 bucks for an UE5 based more immersive Days Gone 2 .... or even a new Syphon Filter.
But nah .... rather lay off staff & re-remasters Days Gone i.e Days Gone Reloaded.

Cacabunga1d 19h ago (Edited 1d 19h ago )

Stubborn Sony not wanting to listen to fans is paying the price of its arrogance. They could have let these studios grow and do what they do best and let others like Bungie maybe make gaas for those who want it.

Days Gone 2 is obviously what they should focus on next. We’ve had enough remasters and reeditions of the first one

Profchaos1d 19h ago

Sony's not paying the price its workers are.

z2g1d 16h ago

They were listening to the money that games like Fortnite were pulling in. Market research shows service games when successful make more money. It’s a gamble that Sony was too cocky to worry about. Now ppl are losing their jobs in an economy that’s gonna slow down any minute.

gerbintosh1d 7h ago

@Profchaos

The workers let go were probably hired for the live service game and released now because it was cancelled

jznrpg1d 18h ago

People needed to buy the first game! And not at 20$

neutralgamer19921d 16h ago

I understand the argument that if fans truly wanted a sequel to Days Gone, they should've supported it at launch at full price. But that perspective misses a lot of important context.

First of all, Days Gone launched in a broken state. It needed several patches just to become stable and playable. For many gamers, paying $60 for something clearly unfinished just wasn’t justifiable. That wasn’t a lack of support—it was a fair response to a product that didn’t meet expectations out of the gate.

Despite that, over 8 million people eventually bought the game. It built a strong, passionate fanbase—proof that the game had value and potential once it was properly patched. A sequel would’ve had a much stronger foundation: a team that had learned from the first game, a loyal audience, and way more hype around a continued story.

But Days Gone also had to contend with another challenge—it was unfairly judged against other first-party PlayStation exclusives. Critics compared it directly to polished, masterful experiences like Uncharted, The Last of Us, and God of War. And while those comparisons might make sense from a branding perspective, they didn’t reflect the reality of the situation.

Studios like Naughty Dog and Santa Monica Studio had years—sometimes decades—of experience working with big teams and high budgets on flagship titles. Days Gone was Sony Bend Studio’s first major AAA console release in a very long time—their last being Syphon Filter back in the PS1 era. Before that, they were mostly focused on handheld games. Expecting them to match the output of the most elite studios in the industry, right out of the gate, was unrealistic and frankly unfair.

The harsh critical reception didn’t reflect the potential Days Gone actually had, and it probably played a big role in Sony's decision not to greenlight a sequel. Instead, they pushed Bend and other talented studios like Bluepoint toward live service projects—chasing trends instead of trusting the kinds of games their fans consistently show up for. Many of those live service games have since been canceled, likely wasting hundreds of millions of dollars and valuable time that could’ve gone toward meaningful single-player experiences.

So when people say, “You should’ve bought Days Gone at launch if you wanted a sequel,” they’re ignoring the bigger picture. Gamers didn’t reject the game—they waited for it to be worth their time. And once it was, they absolutely showed up. That should’ve been seen as a foundation to build on, not a reason to walk away from the franchise

InUrFoxHole1d 5h ago

@neutralgamer1992
Has a point. I supported this game day 1. There was either and audio sync issue or a cut scene issue that ruined the game for me early on. I dont blame gamers at all for holding off until it meets their standard.

raWfodog1d 17h ago

I seriously wonder who makes these types of decisions. Days Gone was a solid game. It didn't get that much love at first but people eventually saw the diamond in the rough. The ending basically guaranteed a sequel, but someone said "nope, let's pitch a LS game instead". And the yes-men were all "Great idea, sir!!"

+ Show (1) more replyLast reply 1d 5h ago
-Foxtrot2d ago

Urgh. Jim Ryan’s sh***y GaaS plans still ripple across their studios even today.

Such a shame, they should have just been allowed to make Days Gone 2.

Sony need to truly let go of their live service plans once and for all.

OMNlPOTENT1d 19h ago

Agreed. I think the live service era is dead. Even titans like Destiny are starting to fall apart. Sony needs to shift their focus back to their single player games.

ABizzel11d 18h ago (Edited 1d 18h ago )

I don’t think the GaaS overall was a bad idea they’ve seen the success of others, however, forcing all your studios to focus on it was absolutely insane.

Those kind of games are backed by hundreds if not thousands over 1,000 developers working on those games year-round even after release for continuous new content monthly, quarterly, and huge annual or bi-annual updates. It was stupid to expect taking your single-player focused studios and have them become GaaS focused studios when many of them have skipped Multi-player modes the entire last generation (a stepping stone into GaaS).

He was after his Fortnite, Apex, etc… and I feel they could have found that by building a singular new studio dedicated to helping developers like Naughty Dog bring Faction 2.0 to life. At most they should have had:

Factions 2.0 GaaS (PlayStation’s Open World Survival)
Destiny 3 (Bungie needs to revamp Destiny)
Horizon GaaS (PlayStation’s Monster Hunter)
A new AAA IP

That’s it. I mean technically Gran Turismo is a GaaS so that could count, and an Open World InFamous meets DC Universe Online could work with custom hero / villain classes.

raWfodog1d 17h ago (Edited 1d 17h ago )

"I don’t think the GaaS overall was a bad idea they’ve seen the success of others, however, forcing all your studios to focus on it was absolutely insane."

What's more interesting is that SIE was not actually 'forcing' their studios to make GaaS games. I have to find the article again but it was explained that these studios knew about Jim's plans for GaaS games and typically pitched those types of games to SIE because they would have a better chance of getting greenlit for production. They were chasing dollars instead of their ideal games.

Edit: I found the article. Take it for what it is, lol

https://wccftech.com/playst...

ABizzel117h ago(Edited 17h ago)

@ra

I don’t think they were forcing all of their studios, however, that initiative didn’t just come out of no where. Jim Ryan’s entire purpose was to make PlayStation more profitable than ever, and a collection of successful GaaS across platforms would have definitely done that. Based on his talk tracks and interviews he is a numbers guy, and he and Herman Hulst ran with this GaaS solution to all the PlayStation teams.

And when your CEO says this is what we’re getting behind and what the company and shareholders want going forward, everyone falls in line and pushes towards it.

Naughty Dog probably wanted Faction 2 with or without influence.

Sony Bend wanted Days Gone 2 and it was shot down, and now more than ever it makes way more sense, since the game, while initial impressions were slightly above average (which at the time wasn’t good enough being compared to God of War, Ghost, TLoUs, etc…), has found a cult following and has ended up selling extremely well across both PS4 and PS5. But instead they were dropped into this GaaS IP that failed and now they’ve wasted years of development when Days Gone 2 could have already been released or releasing.

2d ago
Obscure_Observer2d ago

Sony literally sent Playstation studios into a death trap!

They forced studios into this GaaS bs just cancel their games midway in development and fire thousand of people in the end!

WTF is happening over there? Why those CEOs still got to keep their jobs after billions and billions dollars invested in new studios and games just to so many developers fired and projects canceled in the end?

This is the worst generation of Playstation! Period!

CrimsonWing691d 22h ago

Jim Ryan got fir—err I mean, retired.

anast1d 18h ago

Jimmy followed Phil's advice.

1d 17h ago
raWfodog1d 17h ago (Edited 1d 17h ago )

They didn't actually 'force' their studios, per se, but the initiative was certainly there.

https://wccftech.com/playst...

-Foxtrot1d 15h ago

They didn't have a choice lets be honest, a new boss comes in and lays out all these plans....what are any of them going to do? Pitch a single player game with none of the things that guy is asking for? You're just asking to be given less funding, less notice, less resources and the like. or maybe you're scared incase the guy decides to get rid of you for someone who will actually give him things that he wants.

They didn't get brutally forced but they had no choice but to go with the flow or Jim would find someone who would.

raWfodog1d 8h ago (Edited 1d 8h ago )

@Foxtrot
No, they definitely had a choice but many chose the path of least resistance.

We have plenty of single-player, non-LS games that began development during the LS initiative. Those projects obviously got greenlit for production. These studios just needed to have good ideas for single player games, but most just chose to come up with half-assed LS pitches.

slate912d ago

Can't believe Sony has been shooting themselves in the foot this gen. Abandoning what made them great to chase industry trends

Skyfly471d 21h ago (Edited 1d 21h ago )

Alanah explains the reasons why in this video which goes into more detail: https://www.youtube.com/wat... But its basically down to appeasing their shareholders

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