Today Microsoft's Xbox Division head Phil Spencer talked at the Barclays 2018 Global Technology, Media and Telecommunications Conference, providing more info on the company's business and plans.
Buying out SEGA would make more sense to me considering the close association of the original Dreamcast with MS and also the DNA of the original Xbox. The studios MS has bought up this year are quite diverse so we should get some variety next gen. Whether or not those games will be good though is an entirely different question. OT- Giuseppe (I know how to pronounce this) at Twinfinite now? Thought you owned DS? Well, good luck at your new home.
Nah, I was only the News Editor, so I simply moved my soapbox at Twinfinite in the same role :D It's funny how many thought that, tho :D Thanks.
Yeah, MS doesn't need to buy EA. They need to buy smaller devs that they can nurture and help grow to be great devs.
don't need EA, MS are on the right track with the developer selections recently, just need to follow through and deliver.
“Buying out SEGA would make more sense to me considering the close association of the original Dreamcast with MS and also the DNA of the original Xbox.“ Why would that make any sense now? No Sega game sells more on Xbox than it does on other platforms. Plus the various Sega games that haven’t released on an Xbox console would just die out, especially the Japanese oriented ones.
Yeah. It sound crazy. Why would Sammy sell sega when they can continue to make money off of them? And two, Japanese games are mostly shunned by the Xbox crowed while Sega's games are selling quite well on playstation with many being exclusive. Septic is talking nonsense. Sammy didn't merge with sega to be bought by an American company.
Sega still makes games that are Japan first. Yakuza games only get localized west years later. Xbox doesn’t have the presence in Japan to go exclusive anything there.They’d literally lose 99% of that game’s audience. Better off buying Sleeping Dogs and bringing back True Crime.
@FallenAngel1984 "Why would that make any sense now? No Sega game sells more on Xbox than it does on other platforms." Some people would say the same thing about Ninja Theory before Phil acquired them. :p
@obscure Yeah and they will get shut down when the next game bombs and i cant wait to see it happen.
@majiebeast oooh, you are so sad, aren't you? LOL!
Buy out SEGA the make Bayonetta 3 on the next xbox. I would xbox & Bayonetta 3 because i love sega & Bayonetta 3
It makes sence because it would make a huge dent on the Playstation fans.
"Sammy didn't merge with sega to be bought by an American company." You do know that SEGA started out as an American company... right? It was created in Honolulu Hawaii in 1940 as Standard Games and then years later they changed to SErvice GAmes... SEGA
Sega's game division is owed by Sega Sammy Holding. It's not going to be for sale. It's funny how people just think buying a gaming studio is like going to the self check-out a the supermarket.
"It's funny how people just think buying a gaming studio is like going to the self check-out a the supermarket" I know right. I wonder how much it cost to buy a studio? Millions
The point isn't really the cost, it's the willingness of a company like Sega/Sammy to sell. And the cost wouldn't be millions, Sega Sammy is a multi-billion dollar company.
Ah fair enough.
Microsoft paid 1.8 billion dollars for SKYPE, I don't see why they won't do the same for something obviously better than Skype.
How much did MS pay for Minecraft?
I was just about to say this.
Septic If sega or Capcom ever needs to be bought out than it will be Sony or Nintendo. There are Japanese laws that will prevent American company to buy sega
You think Microsoft should buy SEGA? Screw that. That would result in acquiring Atlus, and I'm not with that idea one bit.
If they could buy Capcom and, spin out huge collections of their arcade games, plus a new Mega Man Legends 3, now that would be great.
If anything other companies should consider buying the Xbox brand and see if they can turn it around.
Microsoft can’t buy EA period. That publisher makes way too much money as a multiplatform company that Microsoft wouldn’t be able to make any bid as a buyout that’d be more lucrative than what they continue making on their own. In fact no major publisher has any reason to sell out like that. This was already discussed at the beginning of the year when people thought Microsoft might actually buy on of the top dog third party publishers.
I suppose they could, but it wouldn't be just a simple buy out. I'm also not sure that the board on MS would even be game to try and take a controlling interest in the company. That would be quite the investment, and take quite a bit of time, and as soon as takeover talks began, the shares would inflate, then go back down after it were all done, causing MS to have an instant loss on their hands....not to mention the loss in value that would come along because using it to leverage Windows or Xbox would significantly reduce the revenue that EA gets. Madden, FIFA, and Star Wars would be unaffected because EA is required to make those multi-plat through the license. MS is much better off just buying studios. Maybe buying a studio off EA even. But a whole publisher, especially the size of EA, is just a poor business decision. MS doesn't need a publishing house, as they already have their own.
@rainslacker "MS is much better off just buying studios. Maybe buying a studio off EA even. But a whole publisher, especially the size of EA, is just a poor business decision. MS doesn't need a publishing house, as they already have their own." Yes, that´s what he said. Phil wants Game Pass to be the "Netflix' of gaming so to acquire/create more studios to create more first party content just make sense to achieve that goal.
I know what Phil said. I read the article. I wasn't making a comment on what they should or shouldn't do. I was replying to the original poster talking about the business side of things, not MS reasons for buying, or not buying EA.
Sure they can. Just need to buy up most of their shares in the market.
Microsoft brought Linkedin for 26.2 billion. If Satya Nadella is given the right justification to buy out then money is not a big deal for microsoft.... So the guy who speaks to Satya is not keen in EA.... It will not happen. It was asked and Phil gave inputs of what he thought. He has given a comment that this was thought out, which im pretty sure they had a pretty good discussion and if EA was brought, then people would have been fired due to management layers....
"Microsoft can’t buy EA period." ( FallenAngel1984) I found the guy who didn't read the article.
Why would Microsoft buy EA to make it exclusive? Minecraft is still everywhere. You think in the NFL is going to let Madden be exclusive.
“The thing I love about Fortnite is that it happened on our platform. It happened on other platforms as well, but we were able to reap the benefits of Fortnite’s success without actually investing in Fortnite as a specific form of content.” No but they invested heavily in and launched a buggy mess with PUBG which ended up getting eaten up by the stupid crazy uptake in Fortnite.
Ironically, he probably hated Fortnite for pretty much instantly taking a lot of the hype away from their PUBG exclusivity. That died out practically overnight, except among some of the console war warriors who tried in vain to justify the buggy mess, and extreme lack of content that was PUBG. If anything, it was that hype from PUBG on consoles perpetuated by the console war, that opened the door for Epic to swoop in and get everyone on board their product instead. It was rather clever of Epic to be honest. If they had charged for that portion of the game, it probably wouldn't be raking in billions in revenue right now.
Hey space, you know what's also funny and we still don't see barely any outrage? You see where he says "reap the benefits?" Of course when they have fortnite, a F2P game behind a paywall. They're definitely reaping the benefits. Buckets of anti consumer cash money.
Launched? You mean when PUBG was in early access on Xbox?
Yup, when it launched in early access and even its “official” launch. It’s still a buggy mess right now.
Well, yeah it was buggy in early access. I would think that's a given. But you're seriously over exaggerating if you're saying it's a buggy mess now.
@SpaceRanger you have never played it, of course. NEXT!
That's unrelated to Fortnite. Even if they could foresee the buggyness of PUBG it's not like they could invest that money in Fortnite. Seems like an unnecessary plug you added there.
"...but we were able to reap the benefits of Fortnite’s success without actually investing in Fortnite as a specific form of content." Translation: We made people pay for Live to play a popular Free-to-Play game muahahahahahhahaha..."
LOL. Doesn't need to buy? As if that's an easy option? How about you can't just buy EA. That would take a hostile takeover, and would take quite a bit of effort, considering EA is worth a lot of money, and while MS has more, I doubt they are going to invest that much for another publisher. MS could certainly invest in EA through buying shares, and maybe even buy up enough to have a strong controlling influence....possibly even enough to control the board to a great extent. But in doing so, there is no reason for them to change the operations of the company, because that would ultimately devalue the brand if they leveraged it for PC and XBox. There is no point investing just to devalue the acquisition.
What he doesn't say is that they couldn't afford the price of EA and what EA's investors would want from lost revenue and future revenue on other platforms that make them money. What he also doesn't talk about is the loss in EA's multiplatform licenses that would be revoked. Giving other 3rd parties opportunity to create and license star wars, nfl,fifa, etc. And outdo them like nba 2K does to live. And the amount of developers they would have to manage. They can barely manage a few without closing them. Also, a lot of positions would be redundant resulting in many job losses. Best bet is to continue to enjoy EA's support they already get and look for opportunities for exclusive content.
Phil is lying after he buys Steam, Activision, Ubisoft, Square/Enix Sega, and of course Nintendo and Sony they are still going to buy EA.
Lol! You know what? How some of them sound, they'll just buy up the whole game industry. We're told they got the money. Console and PC game industry. Brought to you by Microsoft.
Buy out Sega or make a Jp first party xbox studio first
They couldn't afford it. Sega isn't like the other's that Microsoft have been buying, Sega are worth a hell of a lot more.
Microsoft has hellish lot of money... The highest Microsoft spent with open public notice due to law is on linkedin.... 26.2Bil and it happened just like that....
LOL!!! MS has a enough cash in their pockets to buy Sega.
Maybe I picked the wrong words. They could afford it, but it's a hell of lot of money to pay for a single company for their Xbox division. If it was to backfire, it would be massive waste of money on their part.
Several things need to happen for SEGA to be bought: They would need to be made an offer. They would need to ACCEPT said offer--the only way this is not necessary is if Microsoft decided on a hostile takeover since SEGA is a publicly traded company In principle, Microsoft could afford SEGA, however Microsoft has many business ventures, investments, branches, etc. Spencer is head of one branch and Satya Nadella is the Big Boss. Basically, Spencer would need to make a big pitch to Nadella to warrant what is very likely an overreach of the Xbox division's allocated resources. At that point, you're asking to spend all of your money on top of some of mom and dad's. That's not really sustainable. Sure, Microsoft acquired Mojang who is a small company with 100 employees, but they're only really responsible for managing one game on multiple platforms right now. By acquiring SEGA, you're asking them to support 5,000+ employees, all of their current and future projects, branches, etc. Ninja Theory, Playground, and Obsidian are far more manageable in terms of size and project load. EA would be a nightmare to manage and far more challenging than SEGA.
Phil is just gonna buy the whole universe, daddy gotta make his green kids proud!
Ya i eat green and i shjt blue.... Dont know what happens inbetween... But the shyte smells.
Why would he need to explain why he doesn't need to buy a company that wasn't even for sale?
Because they asked him.
You can’t buy what isn’t for sale. This guy says this like Microsoft can just easily buy up any publisher they wish on a whim. You can’t even name one publisher that makes more revenue on an Xbox console than on PlayStation, so you can be damn sure they wouldn’t want to axe that massive revenue stream away by getting bought by Microsoft. Phil Spencer should focus on improving the quality of their already owned first party studios.
"This guy says this like Microsoft can just easily buy up any publisher they wish on a whim." That's not at all what he's saying. He's really just responding to a question the reporter asked, which is based on rumors. There was a ridiculous rumor a while back that said Microsoft would buy EA. Spencer isn't saying it would be easy or that they even could buy EA.
"This guy says this" Which guy? You clearly didn't read the article.
A publicly owned company can be bought by another company and any given time. They just need to purchase a majority share of their stocks. That gives them controlling interest in the company.
It would take a massive effort to do that as most companies public shares are owned by financial institutions already and they would have to overpay to get this said shares out of their hands or buy shares over many many years to accumulate enough to have control .
It’s obnoxious to even think buying EA is an option MS could consider.
At this rate they're going to own half the business. It about quality not quantity
Hey. More talking.