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Seeing farther: the advert that changed the games industry

This photo could be actors or musicians, but they're not. They're game developers - or 'software artists' as the accompanying text would have it. The image is part of an advertising campaign for the fledgling publisher Electronic Arts - and accompanying the photo are two possible slogans depending on where the ad was placed. One says 'We see farther', the other, much more memorably, is 'Can a computer make you cry?' This was how EA advertised itself in 1983.

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eurogamer.net
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