90°

How Spider-Man PS4's Marketing Created the Perfect Storm

How did Spider-Man's latest video game outing become such a success? PlayStation's Marvel's Spider-Man marketing created the perfect storm. Here's how.

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nerdmuch.com
SuperSonic912466d ago

I also love the Sega Genesis Exclusive Spider-Man vs Kingpin.

Zeke682466d ago

Great read. Like fresh air in these "we need to downplay Spiderman for more clicks"-days. I totally agree that the marketing for this game was spot on without spoiling anything major in any way. Got my platinum on Spiderman yesterday and for all of you still midway through the game, I can assure you, it's a great end and all comes together in a nice and logic way. Insomniac really nailed the story 100% and I really REALLY hope they do a "Spiderman 2" asap!
Now back to get the final challenges done ;)

110°

Marvel's Spider-Man Remastered Multiplayer Mod Takes Shape and Looks Solid So Far

A Marvel's Spider-Man Remastered multiplayer mod is in development by the community, and there's even early gameplay footage.

169d ago
310°

Marvel's Spider-Man Generated Almost $4 Billion In Revenue During Its First Year

Insomniac Games' 2018 web-swinging adventure, Marvel's Spider-Man, has generated almost 4 billion US Dollars in revenue during its first year.

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twistedvoxel.com
195d ago Replies(5)
VersusDMC194d ago

For those spreading lies here about Marvel making the most out of the deal...

The rate has tiers. 9% to 18% physical and 19% to 26% digital for the first 7 mil. So even if it's 26% for all versions it's not that much. Considering all platform holders charge 30%. And just like 30% is how much Sony is getting from call of duty.

Now let's think about how much money Microsoft is making off Indiana Jones on PS5 and steam since there is a platform cut of 30% plus the disney cut...ouch. 😏

Chevalier194d ago

Plus why would Disney mess with a deal where they sit back and make a crap ton of income without lifting a finger?! Idiots think Disney will say no to money? Lol

194d ago Replies(4)
goken194d ago

Yes considering the IP, 19-26% isn’t really that crazy.
For context google and apple wants 30% for selling your console and PC games on a phone.

Tacoboto194d ago

False
Proof: you are able to purchase titles within the Steam and PS Apps. You've always been able to.

The one exception is Xbox, where they both (1) have their own mobile store agenda, and (2) have remote play built into the core Xbox app, while PS Remote Play and Steam Link are separate apps.

194d ago Replies(1)
Ezio2048194d ago (Edited 194d ago )

Can someone explain me the math here. 20 million copies x $60 = $1.2 billion max (assuming every copy was sold at $60 which it possibly couldn't).

Even Gta5/RDR2 didn't generate this much revenue in their first year even though they sold much more. Something is off here with this revenue calculation.

194d ago
Chevalier194d ago

Basically people like Boxx don't know wtf they are talking about. There was also an expensive collector edition of the game, faceplate, controllers and a special edition console. Add in new customers to Playstation buying the system to specifically play Spiderman and yeah you can bump up revenue in multiple areas. Spiderman is that popular.

194d ago
194d ago
mkis007194d ago

It's a guy saying their games helped generate revenue...not any official revenue. He's touting revenue that wouldn't exist without the game. So ya toys and comics. This is not a sony financial report.

VersusDMC194d ago

https://www.theverge.com/20...

It took GTA 3 days. And Spider Man had a season pass as well that released all it's content a couple of months after launch.

1Victor194d ago (Edited 194d ago )

“It took GTA 3 days. And Spider Man had a season pass as well that released all it's content a couple of months after launch “

Reminds me how many devices was gta released on and who’s fanbase bigger CoD or gta 🤦🏿.
Edit:Congrats to Sony.
Damn I missed a obscured account troll comment 😩

Amplitude194d ago (Edited 194d ago )

Spiderman didn't have a season pass in the traditional sense. It was 3 story missions included in the Deluxe edition, but with the ability to purchase them all separately as a pass. They were multi-hour stories as well - It's not like Insomniac has been constantly building on Spiderman, collecting money monthly from players in exchange for monthly content drops.

Hell, all the skins they released were free for everybody and there have been a ton of them.
Why are we comparing Spiderman to GTA5 anyway? You can pick literally any game or media release and it doesn't compare to GTA5 sales - plus, one is exclusive to Pla-... this is dumb.

Redemption-64194d ago

It's only off if you decide to exclude accessories and custom consoles/bundles. Those are all part of the revenue

194d ago
Redemption-64194d ago

@TysonDor
Sure, if that helps you sleep better at night. You might not be smart enough to know this, but most games don't get bundles or their own custom consoles. If Sony, Nintendo, and MS create a custom console of a game that ends up selling millions, that revenue is counted towards that game. Video game sales are not the only way games make money.

They are not fudging any numbers, they are counting the money they made through this game, hell I would say it's more if we include merchandise sales too, but that goes to Marvel, not Sony

+ Show (2) more repliesLast reply 194d ago
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50°

Rocket League Teams Up With Marvel For Haunted Hallows

Rocket League's Halloween Event, Haunted Hallows, makes a return with a Marvel's Spider-Man makeover, returning modes, and a new map.

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freetoplayer.com