Greenberg: Xbox Userbase Is Composed of More Hardcore Players, They've Always Been on Our Side

Microsoft's Aaron Greenberg said that the Xbox userbase is composed of more hardcore players when compared to other console competitors and that shows in the much higher attach rate.

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ziggurcat2150d ago

more hyperbolic silliness from Greenberg...

KaiPow2150d ago

It's not that strange. You see brand loyalty in any industry. It's like a lifelong Ford owner that finds out that Honda has a much more powerful truck at a lower cost but they don't want to change over.

uptownsoul2150d ago (Edited 2150d ago )

The entire bases for Mr. Greenberg's overall claim seems to be down to this statement here:

"Looking at the numbers and results of the competition, we have a smaller installed base, but the attach rate and sales data for many games are much higher on Xbox."

That is a pretty bold claim seeing as though Xbox won't release data (hardware & software sales) to prove that the attach rate is higher than the PS4 attach rate.

(for reference the last time Sony released hardware & software sales **IN THE SAME DOCUMENT**…the PS4 had a 8.76 games sold per console (Source: http://www.sie.com/en/corpo... - bullet point 2 & 3))

ziggurcat2150d ago


If, say, you compare 1 million sales of a game on a console with a user base of 40 million to 1 million sales of a game on a console with a user base of 80 million it's going to appear as though one community buys more games than the other. It doesn't mean that the smaller user base is more "hardcore", and Greenberg is just skewing the data in order to make it seem like their community is somehow better.

TheMuffDiver2150d ago

U take that back! Lol Jk.

Babadook72150d ago

You would need to be pretty hard core to pay for the OG xbone at $500 for lower quality versions of games. But hardcore gamers love Kinect so it all makes sense.

uptownsoul2150d ago


Even if he's using attach rate on a game by game basis (which is highly subjective as to what games he's counting)…I'm just saying he should be asked to prove his claim.

If he did prove his statement we would be able to see if he's going by the more objective based: console-wide attach rate…or if he's going on the more subjective based: game by game attach rate

ziggurcat2150d ago


I don't think it much matters whether you go game-by-game or console-wide - the data is being skewed to present a false narrative regardless of which pool of data he's referencing.

uptownsoul2150d ago (Edited 2150d ago )


While I believe the data is probably being skewed, we don't know that b/c we haven't seen it…

So the only thing I'm saying is that he should prove his claim…Then & only then, will we be able to see if (and how much) he is skewing his data

yomfweeee2150d ago

Brand loyalty != hardcore.

nucky642150d ago

or a lifelong honda owner with delusions on honda trucks?

bouzebbal2149d ago

Thanks for participating Mr Greenberg

RacerX2149d ago

Xbox PR team... Stop, just stop. Fanning the flame to a "console war" is one thing when it's a close competition.... But when Sony is 2:1 or even 3:1 sales, it's not a War.
Humbly accept your user base.

Old_Prodigy2149d ago

Fortunately for me my truck has wheels(games) and a player base. Your trucks running on donuts(multiplats) and it’s constantly blasting the radio on crossplay fm because it’s tired of getting stomped.



Honda does not make a work truck. Their pos is not in the same league as Sierra Silverado Ram or F150.

+ Show (10) more repliesLast reply 2149d ago
Muzikguy2150d ago

I wonder if he means before or after people left. If it’s after, then it’s nothing to be proud of. Really though, the statement itself isn’t something to be proud of. He should be happy with the players in general and not be worried about labeling them. Hardcore players would buy games so what he’s saying sounds ironic.

rainslacker2150d ago (Edited 2150d ago )

Much higher attach rate? The difference between the two at any given time has been about .1-.2 and it flips back and forth.

If attach rate is the measure of the hardcore, then psvr must be as hard as they come. It's a whole two points above the consoles themselves.

showtimefolks2150d ago

Real hard core gamers don't buy finished games they buy games as service that launch unfinished and with plenty of bugs and glitches

Ms cares so much about hard-core gamers that they only release highest quality exclusives but wait. Learn from this me learn from this embarrassment instead of trying to defend what Xbox has become this Gen

crazyCoconuts2150d ago

I agree. I find it funny that he leaves out the Xbox One from the list of consoles with the best gaming experience, yet the hardcore gamers still stuck with them "always". At least be honest and accept that you lost some during that period...
"Hardcore players, those who prefer the best gaming experience, have always been on our side, from the first Xbox to Xbox 360 and now with the Xbox One X."

rainslacker2150d ago

I think we can say most of us here are hardcore. For the most part, I see a lot more ps fans than ms fans, and the only ones I saw really talking up and saying they're getting the x1x were those that already had a ogx1. I'm sure some converted for the x1x, but to say the hardcore gamer has always been on their side is just plain false. Ms had had plenty of hardcore gamers come down hard on them this gen.

Their extremely loyal fanboy fan base has been loyal to them.....although they have even lost some of them this gen, everyone else doesn't care or dislikes ms.

gravedigger2150d ago (Edited 2150d ago )

"Looking at the numbers and results of the competition, we have a smaller installed base, but the attach rate and sales data for many games are much higher on Xbox."

Really, it isn't. In UK ( where Xbone is strong too ), PS4 version of Shenmue 1&2 is 75% of total sales at retail. 75%!!! What about Monster Hunter World??? In UK at launch it was almost 4:1 in PS4 favor.

Remember Witcher 3, Greenberg? MS had a marketing deal with CDProject?

Look at the sales on Xbone :


ziggurcat2150d ago

This is precisely why these attach rate stats aren't particularly valid in assessing how "hardcore" one community is compared to another.

You could release a console, and only have 1 game available for it - if everyone who buys that console also buys the one game that is available, its 100% attach rate != that that community is more hardcore than a larger community of gamers on a competing system that might have more games available.

P_Bomb2150d ago (Edited 2150d ago )

I’ve had...hmm...four PS3s iirc. 5 if you count the refurb I got for my OG BC 80gb grill.

I only buy games once. I have exactly one copy of TLOU among four systems.

So...its my fault. I’ve single handedly destroyed Sony’s attach rate by buying multiple consoles lol. I’m sure they’re devastated.

Point is, it’s a flawed metric. Soon as I buy a PSPro, the attach ratio for PS4 software in my house will drop from 1:1 to 1:2 as well. 100% attach rate to 50%. It doesn’t mean anything.

Aceman182149d ago

Greenturd is a frigging idiot. Everytime he speaks lies come out

Sophisticated_Chap2149d ago

Well he is paid to represent Xbox, so what would you expect?