Riccitiello: Prioritizing Profits Can Be 'The Beginning Of An End'

Gamasutra writes: "The music game battle between Rock Band and Guitar Hero: World Tour set to start this holiday season kicks off one of gaming's largest rivalries yet, and Electronic Arts CEO John Riccitiello is looking forward to it.

"Those rivalries are fun for people," he told Gamasutra in a recent interview. "It invests meaning in something that is inherently sort of frivolous and fun."

So what determines the edge in the rhythm game battle? "I think it's increasingly coming down to what songs, what artists are aligned with a particular product," Riccitiello said. "I happen to think that the Rock Band software is tighter, with Rock Band 2. But I think reviewers seem to give the edge to Rock Band.'"

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