The Japanese Times writes: The biggest announcement at the four-day Tokyo Game Show 2008 (Oct. 9-12) at Makuhari Messe convetion center in Chiba Prefecture was not for a Japanese title and not by a Japanese company.
On the first of the two press days, Microsoft exec John Schappert announced the Xbox 360 title "Halo 3: Recon," a game that was rumored to have been pulled from Microsoft's announcement lineup earlier this year at the Los Angeles game-industry event E3. "Halo 3: Recon" is an expansion of the wildly popular first-person-shooter "Halo 3," and will be out in North America next fall. While Microsoft's "Halo" franchise is a juggernaut among Western gamers, the series has had a tepid reception at best in Japan, where first-person-shooters aren't as popular. The reason for announcing such a Western-centric title at a Japanese event was simple: Free press.