Patrick Klepek of MTV Multiplayer writes:
"Exclusive DLC is a popular weapon in today's console war. Sony worldwide studios head Shuhei Yoshida told Eurogamer at this year's Tokyo Game Show that publishers are all moving to multi-platform publishing, and as a result expects to "see more announcements about exclusive downloadable content." Microsoft paid millions to secure "Grand Theft Auto IV"'s additional content. This trend isn't going away."