Clint Hocking is old--at least for the games industry. In his mid-30s, he's sick of playing the same old game that mindlessly pits him against a horde of monsters. He'd rather see games offer up meaningful experiences. He wants games that force him to think.
That's why, as a creative director at Ubisoft, he's spent three and a half years working on "Far Cry 2," which debuts on Tuesday. In "Far Cry 2," players can jump into the role of a mercenary hired to kill an arms dealer who is brewing wars on the African plains. But unlike most first-person shooters, "Far Cry" forces players to make difficult choices.
Forbes.com caught up with Hocking on the eve of the game's launch to discuss how to make grandma care about videogames.