At this year’s expo, the games giant ditched flashy promotional press conferences for elaborate film sets. PlayStation’s EU boss Simon Rutter believes the approach will pay dividends.
You guys injected too much drama this time around lol
They did fine. Showed some amazing gameplay. Sure it would have been nice to see a few other games - but they have other shows this year, including PSX.
I agree...I thought they did fine too..showing some amazing gameplay for there upcoming games.
You guys injected too much drama this time around lol 
That show wasn't even close to fine. They showed amazing gameplay for everything they had and this show on paper would sound extremely good but the execution and presentation were just terrible. Not to mention the terrible audio issues and streaming errors they had at the start. Everyone there seemed so confused and clueless as to what to do next. Like they were just figuring it out as they went. On the other hand, it's cool they tried something new. I think it would be better for them trying new stuff during PSX where the entire media isn't pinning them up against their competition. Plus it's their "own" thing, them doing something crazy or out of the ordinary wouldn't be such a big deal.
I'd say it was more anti-climatic than dramatic. At least after the first game showing. After that, it was fine, albeit not as traditional.
Yeah, it started out super strong and then that internission completely killed any momentum and then turned the opening into a sour note. I don't see why they didn't save the Days Gone release date trailer and scoop up a few smaller third party announcements to show during the intermission.
The games on Display wowed. So it was fine. The E3 Presser was a weird format for Sony no denying, but the games all were worth it
I think it's subject to how people perceive the event when. Some like it, some don't. What works for a live audience may not work for a streaming audience. Some enjoy the live musical performances, others would rather just enjoy the music in game. At the end of the day what matters is you have videogames coming if you want or even like videogames and they are coming with release dates.
The correct quote is For the last three years, we’ve been trying to inject a bit of drama and theatrics into the proceedings, to make it more than a simple presentation' Interesting interview btw
The theatrics was very cool in at E3 2016. I want more of that and less of This year's E3
I'd say the two years prior they did great. Maybe not so much drama, but certainly interesting approaches to how to present E3. This time, I guess it could be dramatic, but the themed set wasn't all that interesting for those watching. The intermission was boring and lame, and completely counter-intuitive to what people expect, and a complete reversal from the interesting way they've done it the two years prior.
Why not just be forward and say... "We did it mostly because we've announced a few titles already, some with no release dates yet and thought in the companies best interest we hold off announcing more until we get closer to the release of the ones we have" It's a smart move, why announce more when you have a few already they can focus on, it's better then getting called online that they are announcing too many titles and have few with release dates. I get why they did it...they thought having only 4 big hitters to talk about and a few other things didn't come off as a lot so they tried to stretch things out, playing around with the set up since they had a chance this year to mess around and experiment. However at the end of the day, even if it was shorter I would have preferred a presentation which went straight to the point. They could have gotten people up to show off the Resident Evil 2 Remake gameplay live on stage that they released online after and did the same with Control. Least then we wouldn't have had that awful intermission, that's the only big thing I hated from it...mostly because I didn't understand why they didn't just show trailer after trailer of third party titles we saw at Microsoft's conference, it's coming to their platform aswell so just show them again during the gap.
One thing with Sony for better or worst they don't try to have the same conference every year. Personally speaking that God of war E3 was the best and more E3 presentations need to be that way
I'm sure Sony will do a regular E3 next year and people will be like "I wish they talked less and showed more games..." You can't win them all. I agree that the double venue this year was a waste of time (that format would've worked better if they had an audience during that desk segment), but I still appreciate that they're giving it a try compared to others...
They talked a lot though. And had random music segments. It was weird and out of place.
If they had just done the whole conference in the tent, then it probably would have been OK. Was kind of neat to start off with, but the themed area wasn't really that relevant to anyone not there. Sony just had a pacing problem, and that problem was the host segment. Hopefully they abandon that for next year. The conference after the intermission was fine.
I'm pretty sure they will abandon it next year since the one who organized it is leaving sony ( Ryan Clement)... If they stuck to one venue it would've struck a stronger cord with those desk announcements... They gave everyone black oops 3 for free and announced god of war new game plus and that went unnoticed... Announce those two things in front of a crowd and it would've gotten a loud reception
Compared to others? They might had a better show than Nintendo, but their show was much worse than MS.
Felt like they injected boredom instead. Worst Sony conference in years.
Worst sony conference in years but still the best of the three console makers.
Less weird intermissions and time consuming venue changes next time Sony. I loved the games you showed but the blank time could have been used to show off games like Concrete Geanie, Dreams and Yakuza Kiwami 2 to name a few.
Just do a Sony direct like Nintendo. And have a separate panel for developers to show their games in depth.
What was strange about it?
Well mission accomplished
Was a bit overboard this time. Stick to fun.
All they need to do is just show the great games they have coming, no need for any of these quirky sets. Seems it was too many people on some sort of committee coming up with ideas/presentation for the sake of it.
trying to justify the horrible show lol XD
Nah... When the competition is so bad, Sony said to themselves lets just hold on to our cards and try out new conference ideas. I mean, they still had the best exclusive on display actually running real time.. for 4 years running. Microsoft actually had to go against their “we do not show games unless the are releasing soon” to show off anything, and they were still the same ol titles of yesteryear. I have never bought a console based on “presentation” of a conference.. You can be sure all the games shown are not only going to sell millions but are going to move consoles as well. Presentations can and have changed over the years.
While i respect they want to change things up a bit, I also hope they put on a proper show for PSX, TGS, Paris games week, or even E3 next year. People love their straight forward shows too.
yea....you failed there...just give us a traditional E3...its not that hard to please the audience...
While not the best it was still good. Off topic.Gamestip has the spider man collectors edition for pre order again https://mobile.twitter.com/...
All they had to do is show those 4 games with developers, and explain what tech they are using and what did they improve technically and gameplay wise from last E3. Something like Digital Foundry is doing, followed by some vertical slice gameplay. Those games are long in development so they would have had lots of things to talk about and have a more intimate first party game show. Having some trailers in between and surprise everyone with some PS plus and game discounts would be great finishing touch.
This Year Sony showed off some AWESOME games. Spiderman was Phenomenal, TLOU 2 looked insane, and Ghost of Tsushima looked great, Death Stranding looked awesome too The way the structured their conference, and the Panel of boring bozos at a desk tho... that made fall asleep until the next gameplay etc..
They had some amazing exclusives, but I still think they had the weakest E3 conference. Not the worst (The worst goes to Square Enix's E3 conference), but definitely the weakest, in my honest opinion. I give them props for trying something different, but the 2 separate panels and the intermission was the absolute worst part about it for me.
Boring conference. Completely wrong way to handle the biggest gaming event. Tsushima looked awesome though.
Their heart was in the right place, but nothing else was
A simple "We don't want to announce any more new games then end up cancelling it like MS. and besides most of the games announced in MS' conference is also coming to ps4 MS already did that job for us." is enough.
They had content, but the whole show format just felt slow and trudgy. I hope they do a proper conference next year with some third party and indy stuff chucked in as well.
They crawled up their own ass and disappeared. When they had the white guy wearing Japanese clothing playing the flute I was like give me a break.
Well people care more about presentation then games
yeah was poorly executed...sony over thinking things, just keep it simple, show games peeps be happy.
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