Pro wrestling games are never timely. They try to capture the personalities and idiosyncrasies of a few dozen athlete/actors fully aware that, by the time the game has come out, the plots and subplots that are dictated by wrestling management could send some talent into retirement, some into free agency and some into a character turn, from good guy to bad guy. Pro wrestling games cannot sell themselves as roster updates.
So THQ and Yuke's are pushing Smackdown vs RAW in the only direction that makes sense for a game that is behind the story curve the minute it comes out. They will give you as many options, customization tools and user created content access as they can cram in.