Speaking to Italian magazine Multiplayer, Tetsuya Nomura said their team has always found it difficult to pin down the right timing for announcing Kingdom Hearts III due to a number of factors. This includes constant pressure from fans asking what project they are working on, wariness on game information leaks that spoil big surprises, and risking having gamers believe in fake rumors. If and when these happen, Nomura dreads having to deny or respond to these information.
“The same thing happened with the remake of Final Fantasy 7,” said Nomura as translated by Kingdom Hearts Insider. “I am well aware of the fact that we announced it too early, but even in the industry, word was beginning to spread that we were working on the game, so we just decided not to keep it more secret and officially reveal it.”