I personally hate DRM," EA CEO John Riccitiello tells Gamasutra.
"I don't like the whole concept; it can be a little bit cumbersome. But I don't like locks on my door, and I don't like to use keys in my car… I'd like to live in a world where there are no passports. Unfortunately, we don't – and I think the vast majority of people voted with their wallets and went out and bought Spore."
Earlier this year, it looked like EA was well on its way down the long, hard road back from being the core market's most hated -- or at least, feared -- publisher.
All this in just a few months – suddenly, it seems like hating on EA might not be out of fashion after all. So what does Riccitiello have to say?