Pocket Gamer writes: "Everyone loves a firefighter. Men secretly wish they could be one so they can spray a giant hose about the place and throw grateful women over their shoulder. Women just fancy them.
(Proof of that latter point - I was once standing watching the office I'd just been working in burn to the ground, and when the fire engines turned up there was an audible groan from the women in the gathered crowd when they saw the firemen were all a bit old and podgy. Never mind they'd come to risk their lives putting out the flames. Women clearly would prefer they were just lust-objects on speed dial.)"