Dofuss says:"Coz-play has become synonymous with Japanese gaming culture. At TGS this was represented by what I lovingly nick-named 'coz-play avenue'.
The effort coz-players put into their outfits was incredible. They even arrived out of costume and then changed at the show in the five hundred yen changing rooms.
Actually coz-play is something I understand. I get the desire to dress-up to pay homage to a game or manga. What I think is a little less wholesome is scores of photographers. They wait in line for a coz-player to pose for them with doe eyed innocence and proceed take twenty or so photos."