Microsoft’s Mixer will soon allow viewers to buy games directly from the streaming service and give some of the profit to streamers, the company announced today.
Xbox chief discusses what the Mixer closure means for its strategy
Of course not burning millions if not hundreds of millions of dollars is what Microsoft is best at.
“Phil Spencer: I don't have any regrets about Mixer“
So you have no regrets for all those who lost their fully time jobs streaming games on Mixer within a seconds notice? There’s people who was literally crying about the situation.
Exactly, but of course there's always the free pass available! People always using excuses that Phil is a PR man, so that automatically mitigates his responsibility to the consumers to offer some type of explanation and possibly restitution!? Where and what was their stance when Sony's head honcho made the comment that people should get second jobs in order to buy a PS3 because it released at such a high price point!? Sony was skewered over that, so much so that the president of Sony gave a public apology.
No company or spokesperson is exempt from being humbled.
"No regrets " -Phil Spencer
The unveiling of Xbox One w/kinect ... "no, regre........ Ummm......."
People are stupid AF if they quit their day job to pursue a life in streaming video games. If you're crying about it, you pretty much deserve it.
@Jin
Do you even bother reading anything? Like ever? He's saying he has no regrets about launching Mixer and trying to make the platform work. He doesn't regret taking the risk.
He's *not* saying he has no regrets about shutting it down and putting tons of people out of a job. Christ some people on this site are ridiculous.
@porkChop
“He's *not* saying he has no regrets about shutting it down and putting tons of people out of a job. Christ some people on this site are ridiculous.“
What’s ridiculous is how he shut Mixer down without a minutes notice and all their streamers were left with nothing. I guess most will never trust Microsoft again when it comes to streaming.
it must feel really good being Phil Spencer. burning money like no other and then when it doesn't work (in record time nonetheless) like Mixer here, he just goes "oh well, no regrets" like it's nothing.
Only two guys were under a legitimate exclusive contract that I know of.
But also if someone is successful there is not reason they can't transition to another platform
If you make your lively hood on any streaming platform, then more fool you, diversify don't stick on one platofrm.
Mixer, Youtube, Twitch etc can come and go, and not only that they can close your account if they don't like what you doing.
Frankly the signs had already been there with Mixer, it wasn't that successful compared to other platforms.
Well this people that are crying, can get a real job, not ruining games being try hards and stupid people just watching someone else playing a game. Lazy cry babies should go work and not smoke, drink and play games all day, making money of viewers.
@porkchop
He is saying “no regrets” in the context of the closure of mixer which has cost people their livelihood. “No regrets” refers to the decisions that resulted in the current situation, including both opening and shutting down of mixer. So maybe you’re the one who needs to improve his reading comprehension?
Hey, they tried to get into a market that they wanted to get it in and it did not work out for them.
I would rather them try a bunch of new things and fail at some of them then try nothing at all. Every company has its share of failed things they try (Some more expensive then others). But, again, the willingness to gamble billions is a good thing. Shows they are willing to take risks.
They shouldn't be faulted for trying.
I don't really know all the details surrounding mixer, as I tended to forget it even existed 99% of the time until it was mentioned randomly. But, if it wasn't doing anything for them, and was obviously not going anywhere, then they did what MS does best. Back out, and forget it ever existed.
In the end, it won't matter. If it wasn't relevant enough to stay open, it's closure isn't going to be that big of a thing in the long run. Even if it was big, it's closure isn't going to be that big of a thing in the long run.
One could argue they could have tried something different, but coming into an already over saturated and competitive market is a hard thing to be successful at. MS has failed at more of these kinds of attempts in their history than they've succeeded in....even when they've had superior products.
If you try your going to mess up eventually, no shame in that. Personally I don’t like the direction phill has taken Xbox though
And yet can still pay to acquire most of their competitors.
They're doing something right.
Phil doesn’t seem like someone that learns from mistakes. At least not publicly which....isn’t the best look
He is blaming others not taking blame. Let's be honest here at least don matrick brought Xbox Brand toe to toe with Nintendo and PlayStation. I know he and Xbox fans blame matrick but Phil was pretty high up during launch of Xbox so if he actually believed Xbox one reveal was bad he could have done something about it
Basically Phil help implement most of those drm features into Xbox x and now series x but he did it over time not right away
What's he going to say different? That he totally cost the company money that he can't recoup? That's a sure fire way to be out the door.
Um... yeah? He’s come out and said things like that in the past, where they’ve made a mistake or changed direction.
Obviously there’s going to be a limit to what they come out and say, but it’s not like they’re always sweeping things under the rug when they don’t go well.
“Phil Spencer admits first party output has been weak”
https://gamingbolt.com/phil...
“Phil Spencer admits the initial Xbox One reveal was a mistake”
https://gamingbolt.com/phil...
“Phil Spencer admits Microsoft made wrong decisions with Xbox One”
https://www.techradar.com/a...
Yea, no. He blamed other people for those things, he didn't take any personal responsibility.
@Hakuoro
You do realize that he's one person in a multibillion dollar company, right? Yes he's the current head of Xbox but that doesn't mean he makes literally every decision regarding the console. Just like any publicly traded business the board of directors has a huge say in what the company does. For all we know Phil Spencer could have been opposed to every one of those decisions and been overruled by the board, and on the flip side he might have thought all of those were great ideas and been backed by the board.
He shouldn't take "personal responsibility" for these things because the entire decision was not made exclusively by him.
What kills me is they had. A chance to buy twitch but didn’t and tried doing their own. Then amazon got twitch and the rest is history
If they did buy Twitch there's no telling how it would've turned out. For all we know people would've streamed elsewhere
rainslacker
Interesting you bring up Skype another product which Microsoft killed.
Skype is dead, Xoom and Discord are the only things anyone uses anymore.
That's sorta Microsoft's MO. Before they went to Apple; Samsung actually approached Microsoft with the designs for the first real touch screen smart phones. Microsoft turned it down and said that people weren't going to want to do that type of stuff on their phone, that's what desktops and laptops were for. So instead Samsung went to Apple and the rest is history.
I don't think there was really much more they could have done to make Mixer successful. They even signed several large streamers and that wasn't enough. It not like Mixer was bad streaming platform because wasn't. Hands down better than Facebook, but even Facebook has seen steady growth, where Mixer wasn't. It was time to cut their losses.
Oh yeah that why, they switching to Facebook gaming right? Why couldn't they do a combo of both?
Probably because they would rather sell to facebook than google or amazon. They were losing millions on it. Look up the viewer numbers for Mixer compared to other streaming platforms. Mixer only grew .02% year over year viewership.
Platform wise mixer was the best, but they were too late. Just like with Windows phone
@Hakuoro
that was a different Windows phone. back then, their intention was to create a mobile pc. with Nokia, they wanted to compete in the smartphone market with iPhone and Android in which, they were late, like the Mixer. they even sacrificed/jeopardized their PC market for it with Win 8. remember that? what a disaster that was.
Windows phone was the worst phone I ever had. I'd prefer an old chromatic flip phone over it. Almost no apps nor the web browser even worked. Thank God I'd gotten it for free. Samsung for life.
In a Reddit post, Xbox's Larry Major Nelson Hyrb said that mixer won't just change to Facebook Gaming on Console.
If I was Facebook I would drop the branding as it is now associated with a failed streaming service.
What do you think, why would Facebook partner up? They must be failing badly too lol
While Mixer failed and didn't see any growth (or better, their traffic was going down), Facebook's gaming division (or whatever) was going up due to Oculus or chat or mobile gaming. More traffic on service, more ad revenue.
Increasing traffic also means that you have to go where there is traffic or where people are.
Since Facebook has money, and Mixer has money they went together to see potential growth.
Facebook goes for gaming because they have billions of people, who some of them are gamers, but they game on other platforms.
At this stage what ever they do they will se growth, but not from hc gamers or gamers in general, but from every day Joes who heard that fifa, gta and cod exists.
In other words, who cares :p
Two companies that have been scrutinized for data collection practices, Facebook being the worst of the two. This is a partnership MS should have stayed away from.
That was really the only option. Couldn’t have gone to YouTube because stadia would conflict with xcloud plans. Couldn’t go with twitch because amazon will be releasing their own answer to the streaming Wars.
The only other option was to not partner with anyone. If they did that, they’d be leaving their streamers high and dry. At least with Facebook they are offering partner status to those who had it in mixer and sign on bonuses
It would have been way cheaper to just buy out people with sign on bonuses. The partnership with Facebook was probably expensive and will further tarnish their branding in the streaming space. Especially with so many companies boycotting Facebook right now.
And the likelihood of Facebook being integrated into the XSX at some point is super high now. Not sure anyone would want that.
MS can’t catch a break this gen when it comes to partnerships.
The partnership is more about a gateway to xcloud. They want to push that to as many people as possible. They wanted mixer to be that, but it failed to gain traction.
This was more about xcloud than anything
I don’t know. His wording was cleverly typed. It feels like he’s saying it won’t be integrated for now.... Or get built into the OS someway or another.
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Sounds like this was all just a way to kill off Mixer and endorse an alternative that isn't Twitch or Youtube.
I think you are right. Amazon seems to have a game streaming service up their sleave and want it to go along with Twitch (click-and-play stuff). The same is true for Google with their Stadia streaming service.
Microsoft will work with Facebook to integrate xCloud in the future
I forgot Mixer even existed. Of course, I didn't know there was a "Facebook Gaming" other than Facebook owning Oculus.
Mixer failed. The bit about ‘partnering with Facebook’ is damage limitation so it doesn’t sound bad and damage the Xbox brand. This is PR.
Ninja and Shroud got screwed real bad (i guess they are fine considering their sign-up contract got them covered for life). DrDisrepect is going to have a field day with this news.
just to crush some's dreams, Ready at Dawn joined FB gaming too.. good bye to The Order 2.
https://www.facebook.com/ga...
It's no different from twitch or mixer so not sure why MS would decide to go this route.
Yeah....I don't get it either. At least I knew what Mixer was. But Facebook Gaming?
Did someone let Steve Ballmer back in the building?
This is why: https://www.resetera.com/th...
The streaming service had, nearly, zero growth. Facebook Gaming has triple the growth.
Its due to no big uptake considering others had a massice one especially when the lockdown started.
Mixer's growth YoY was stuck at 0.2% whereas, Facebook Gaming was 238%. (Youtube gaming was 68%)
As I have stated before, Microsoft's direct competition as a corporation are Google (Youtube Gaming) and Amazon (Twitch)
Looks like it's an alliance to get to a broader audience in the mid term. Keep in mind they're moving all their user base to FB Gaming.
It says in the article, xcloud was originally planned to be alongside Mixer, they did not get the user numbers for Mixer, and thus have partnered with Facebook, to get xcloud to a larger userbase.
Not sure what is hard to understand.
@Marquinho
"Keep in mind they're moving all their user base to FB Gaming."
MS can't force anyone to FB gaming. lol
@DJStotty
Why Facebook when Twitch is king of streaming? That's what is hard to understand. MS has no problem putting their games on Steam, but for Streaming they don't want to use the most popular service? Seems strange.
Replies(4)LOL
I guess all those millions they spent to buy Ninja didn't pay off. Not to mention buying the failing beam platform. Oh well just chalk it up with Zune, Nokia and all the other failed projects Microsoft has thrown billions at to try to compete in markets that don't need them.
Zune didnt fail because of MS. It failed (along with all other portable media devices) because Apple had a lock on the market. The Zune was prob the best challenger to that, and did so on a more open nature (less restrictive) as to where you could get your music/media from (and more formats). Popularity of the ipod was what killed all other devices even though there are way better ones out there than what apple made.
Stop making sense. Hell, Apple was so dominant they even destroyed the Ipod lol.
MS did the Spotify model with their Zune store years before Spotify was doing it. Pay a monthly fee and listen to as much as you want whenever you wanted to, and you could even download and listen to songs offline on a Zune HD (something Spotify has added for phones of course). Not to mention they had their own store where you could buy songs on the more traditional model, or as darthv72 said, you could just import your mp3 library from any other source.
But, as in almost every other market they enter, apple dominated by combining a mediocre product with flawless marketing.
I owned the Zune HD. It was probably the best mp3 player ever created. It had HD radio before most people knew what it was. Not all failed products were bad products.
Still have my Zune HD. Damn good player and software. League's ahead of it's time. It was just to bad people were not will to try something better and bought into the Apple craze.
My point was Microsoft throwing money at things that were already failed.
When it comes to Zune Microsoft kept throwing more and more money at it well past the point where it was obvious that the Ipod had won the battle for MP3 players. Also like Nokia when Microsoft bought Nokia it was obvious that Windows Phone was dead but they spent 7.3 billion on Nokia anyways because they couldn't admit Windows Phone was a failed project.
Was more marketing than anything. Apple was pretty unstoppable back then. Zune was a great device though.
The Zune software and subscription were far superior to iTunes and iPod, they were just too late to market. They should have bought twitch when they had the chance.
Don't worry. Microsoft will make a new money pit soon enough anyway.
Don't get me wrong, I love the Xbox but most of their pet projects are crappy imitations and "late to the party" toss ins.
I mean people truly thought this was going to overtake Twitch. Some even acted like getting Ninja as an “Exclusive” streamer meant something. It literally did nothing.
I’m sure they’d fall into the same pit if they attempted VR.
And they've been like this for decades; trying to push I to markets that just don't want their products. It actually kinda weird how consistently they fail at diversifying. At least it seem Azure is doing well for them, that one's gonna be a monster.
@Rememberthe357
Azure is at the front of technology. Microsoft played it smart there.
My Microsoft stock looks great...very bullish. They can afford trying to compete outside of core areas.
brilliant move to be honest. Integrating Xcloud with facebook/instagram so that you can click on someone’s stream and instantly start playing the game, and with the billions of people on facebook and instagram, could be huge
Nice shot to Twitch
Nice way to stay competitive.
Cool
Mixer has got to get Dr.Disrespect...spect.....spec t....spect...
That's a good idea I thought a few days ago. Well done, MS!