Microsoft acquires PlayFab, a complete backend platform provider for cloud-connected games

Microsoft today announced that they are acquiring PlayFab, a leading backend platform provider for cloud-connected games. PlayFab’s tools already support games across various platforms on mobile, PC and console ecosystem. PlayFab powers more than 1,200 live games, and have served over 700 million players. PlayFab’s backend services reduce the barriers to launch for game developers, offering both large and small studios cost-effective development solutions that scale with their games and help them engage, retain and monetize players. PlayFab enables developers to use the intelligent cloud to build and operate games, analyze gaming data and improve overall gaming experiences.

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lxeasy921d ago

Like that they are buying in and investing more into gaming.

EasilyTheBest921d ago

This is a great buy for Microsoft, they definitely seem to have a long term plan in place. I can't wait to see what's to come especially with Gamepass, I'm signing up for that as soon as Sea of Thieves drops...

AngelicIceDiamond920d ago

MS is doing what I think they should of done ages ago. And that's simply throw money around, well they need to do it intelligently or else we'll have Scalebound situations. Speaking of Scalebound its clear MS was stung by the whole situation and being proactive about their gaming a year later, glad MS is taking control and responsibility in their gaming space. Older Ips making a comeback, Promotions in MS studios, Playfab acquisition, gamepass to support new release MS games. as disingenuous as it sounds to throw money at things MS needs to do something to get the games rolling tbh so why not?

dirkdady920d ago

Is this Microsoft equivalent to Sony's Gaikai aqusition? Odd cuz I thought MS stance was to leverage in house Azure. Did they finally give up and go with an established platform that's dedicated to gaming?

Sciurus_vulgaris921d ago (Edited 921d ago )

Over the past few years MS has acquired Havok, Simplygon and now Playfab. All the previously mentioned purchases should benefit ME as a producer and leaser of game software. Rumours are starting to float around of MS creating and acquiring game development studio.

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TheDriz920d ago

But what about the games? I’m tired of them “investing in games” but all I ever hear about is tech.

920d ago Replies(2)
Gazondaily920d ago

Very nice. Looks like MS is making some big power moves. Lets see if these moves manifest in anything at this year's E3.

christocolus920d ago

Yup. cant wait to see what they have planned.

mark_parch920d ago

I'm trying not to get too excited for e3 this year after being disappointed with both sony and Microsoft last year

AngelicIceDiamond920d ago

This was a rumor as of yesterday It seems like a pretty strong rumor since IGN has it on their site. Here's the IGN link

E3 will be interesting if MS really considered in buying them out.

JackBNimble920d ago

Judging by all their years of proactiveness.... Not much will come out of this at all.

Gazondaily920d ago

Well who knows. Don't blame you for being pessimistic mind you

dekke920d ago

yeah they will announce that crackie and clouds and other stuffs are canceled :D j/k ^^

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