Eagle-eyed YouTuber discovers ongoing EA online-matchmaking shenanigans

Arstechnica: The practice of incorporating micro transactions and loot boxes into video games has grown from sporadic to omnipresent in recent years. 2017 saw the loot box trend explode and even bleed over from a "cosmetic" model to one that affects gameplay. But in-game items like loot boxes—which commonly appear in multiplayer games—are worthless to publishers if players don't engage with them.

Game publisher Activision has already patented a way to drive in-game purchases by manipulating "matchmaking," or how players are paired up with strangers in online multiplayer games. This week, eagle-eyed YouTuber YongYea deserves credit for discovering a similar, though not identical, matchmaking-manipulation scheme being researched and promoted by researchers at game publisher EA.

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UltraNova283d ago (Edited 283d ago )

Soon they will create AI interfaces to control all our moves with the ultimate purpose to make us keep spending money non stop.

I cant recognise the game industry anymore, how did it got so deformed and twisted compared to just 10 years ago?

Sgt_Slaughter281d ago

$$$ blinded developers/publishers. Not all, of course, but way too many.

Tru_Blu281d ago

Corporate America, short term gain is all that matters even if you do long term damage to your brand. We have a culture where if the stock price doesn't go up every single quarter execs are considered a failure.

chris235281d ago

you didn‘t pay attention, that‘s all. for everybody else it was pretty clear where things were heading. for example you thought what was happening in the mobile world would not affect YOUR hobby ;-) well, think again ;-)

Golden_Mud282d ago

"Sporadic to omnipresent"... seriously...

DillyDilly281d ago

EA's E3 Panel this year should be empty & anyone that does stupidly show up do loud boos