Phil Spencer, Head of Xbox division at Microsoft, has been confirmed to be delivering the opening keynote at D.I.C.E. 2018 in Las Vegas. He will share his thoughts on how a large company like Microsoft continues to learn and evolve.
This oughta be good
Yes but don't expect announcements there, it's an industry event. It should be interesting though.
I get worried whenever Phil wants to make announcements... seriously.
I just want them to Devolve back into a exclusive games company, not evolve. Not Services (which means RENT to NEVER OWN). Rent to own is bad people. Rent to NEVER OWN is WORSE!
There is nothing inappropriate about highlifes comment.
All he'll do is say how great MS is, how they always listen, how they always evolve because they listen, speak about MS being big going forward, and generally just peddle himself and MS to make them look good so the industry execs that are there may be impressed enough to maybe give them business in the future. He'll spend some time talking about the trouble they started with, and say how they changed things, and either not mention or glance over the fact that most of the promises they made haven't been delivered, and avoid the fact that they have the lowest output of Xbox history, but maybe say that they evolved and that they are now working on what everyone said they should be doing for years now.....which they even said before the start of the generation. MS is really bad at making their keynote speeches at various events be nothing more than marketing PR. I expect nothing different here. It's not something that's restricted to Xbox, so it's not even a console preference thing, just that MS sucks at keynotes at big conferences. Their engineer leads often do have some really good panels at technology conferences though.
Curious to hear what lessons they have learned.
You must like the sound of silence.
haha morganfell, more like: -We have PS2's PUBG (Special Edition comes complete with Porridge ingredients and Recipe Steel Book XD ), -Original Xbox (2001)'s Crackdown 3 just for you in glorious 4K -Rare's Sea of Thieves: though you guys know we aren't a match with 'em, so like their everything else, it might bomb (but even that in 4K) -A 'probable' open-world action rpg that surely won't be exclusive and 'might' release in 3 years or so, so yeah wait 4Kever! -Tetris, Pong and Mahjong in 4K, brewed right from French devs situated in Tokyo, b'coz only WE can do it in 4K! -Forza 8 in 2018, we have a brand new menu so it deserves a sequel you see, we bet it'll sell another 100k :D !!! XD XD XD
The road to hell is paved with good intentions.
He will talk a big game that's all he is good for. To me he is just empty words
Interesting with MS having a talk at D.I.C.E. Sounds like it'll be more the company bigging themselves up, which is to be expected, but may get some ideas of what the plans are for the future.
If I was nearby I'd check it out
I hope he goes into his spiel about his trip to Japan and talks about how he loves Japanese games now and they're coming.
That would be great, but after canceling Scalebound I reckon Japanese developers are even warier of Microsoft than they already were.
Lol whatever happened to that?
Yeah canceling Scalebound and beefing with Platinum was their 2017 New Years resolution. Then re-opening the trademark to make it look like they are doing something. Will be nice to see what 2018 New Years resolution will be.
"I ate Sushi, got laid and popped into some Japanese gaming studios to see what Nintendo/Sony games they were working on" The End
Allow me to continue from where you left of: " ...working on. Then I got my MS check book out and started writing increasingly bigger and bigger numbers until one of them would agree to a 3-6 month xbox exclusivity deal. It was great, awesome, so very American of me".
Phil: "...so very American of me. As I packed my clothes, ready to hop on the plane, I just pictured all my fans being grateful for all my decisions. Always great for them to cheer on, the true evolution actually comes in speak that you can start with having a friendly smile and say whatever you want & they will eat it up. The true technique is to create as much filler and honey coated words in between releases. This is why my going to Japan story worked so well, I truly made them believe that we were starting to focus on bringing JRPGs to the Xbox, it was a huge a possibility. Ha, I sometimes picture how Scalebound would have ended up as if we gave it the chance, but I changed my mind and transferred all the funds to acquiring PUBG and other timed exclusivity deals. Remember when I said I dislike it? Let them argue if I actually really did or not, it creates a buzz. Even though it's as broken as Scalebound was during development, the free marketing from Twitch and YouTube would automatically make it a success without the need to constantly spend money on advertising. This is why, my business friends, we have evolved. We at Microsoft have found ways to maximize profits with minimal effort and you all should follow. Be subtle, don't pull a Battlefront 2 and it will all work out! Adios!" *loud applause from Polygon staff sitting by* "sshh...they also pay us to do this"
Kryptix, I salute you!
Yep Japanese games are cumming ;)
This is a business exec conference. I wouldn't expect him to talk much about the games they're making. That's not really what the keynote at this conference is about. The keynotes tend to be related to some kind of business thing going on in the industry. Which is why it's odd they'd choose Spencer considering they're not doing that great this generation, and nothing about their current status shows any indication of evolving. Changing maybe, but without any quantifiable result, it's hard to say that such a keynote is in any way relevant to anyone listening.
Thank you Phil
Yeah, and with 1x's beautiful NPD fiasco for November, all those year long preorders + promotions + price drops + new console charm, couldn't bring a victory for the 1x... I told ya, we'll still be enjoying our popcorn not only in Nov but rather the whole holiday season chum... ;) If they're extra salty, you can grab mine, they're butter-rich, will be good for you, really ease up the friction :D XD
Maybe the keynote will be worthwhile when you put it like that. I mean, it'll be a good representation of what not to do for all those business execs to see. Kind of hard to take a company seriously when they have done worse than anyone else this gen. When they have so much criticism thrown at them across the board. When their actual output has dropped to it's lowest level in Xbox history. I'm not sure how MS has evolved, but that evolution isn't really doing much. It's bringing some good features for the fans and users, but as far as I can tell, MS seems to not really care that much about keeping the hardcore users satisfied, and their userbase isn't high enough for them to maximize their profits with GaaS. Truthfully, I think their next 2 big games, CD3 and SoT, are going to bomb hard. SoT has promise, but I don't see it selling well. MS evolution this gen is a joke, and if they continue to evolve in that way, then I'm not even sure why people would continue to care about the brand.
Xbox on mobile next
Microsoft buy EA, become the biggest rip off gaming corporation in history... Die after a few years because gamers don't want to have to pay to reload, sprint and use medikits by way of microtransactions. If Microsoft's gaming division is evolving, it's not into anything that resembles a good consumer-led model. Gamers want games. Varied genres, single and multiplayer (separated), fun games, less dlc and micro led and a delivery of first party competitive exclusives.
Yawn he really boring me with his bs
Just like EA, we want games as a service :)
He has a lot of explaining to do as to the direction Microsoft is going...I look forward to this and will pay attention closely.
If you are not bringing the games 2018 Phil, just don't bother to show up to anything 2018.
Perhaps hes talking how he failed the xbox.
Since it's a business event, maybe he'll talk about how to skate by, do the bare minimum, and cheese your way to a promotion to a key position in the corporation. That might be worth it for all the execs that attend. Sadly, I feel that a lot of the executives that will be attending may listen keenly about how Phil was so successful for really just making himself look good among a segment of the vocal social media, while not even making the brand look good at all otherwise.
Interesting the original article itself doesn't mention the word Xbox Once. But the N4G title does. Just an observation.
Microsoft are going to explain how they will continue to dominate.
Yep, like I said earlier, 1x dominated even brewing the best soup / porridge past 4 gens had yet to see :O https://41zxbw463fq733z1kl1... hahahaha!
They are just too good. Every quarter they are making billions more then projected. This is where the big boys like Google and Apple will be to take notes. Satya Nadella has given the task to Phil. So nice to see Phil is working his way up from the bottom to the top. Phil knows its chess not checkers.
@Vasto, actually you're right, MS is just too good with everything ... BUT GAMES MARKET... as gamers we agree to that... a humble acceptance :) Everything you said was spot on, except yeah, its beautifully proven how they su(ked at achieving market share in games industry time and again, that Nutella guy you mentioned really gave the suit to Phil to get richer by the day, yep he's rising up alright, but neither MS's games, nor MS's gamers and not even MS's devs are rising up ... at any pace, not in variety, not in sales, and hell not in share... You summed up everything so fine... more popcorn to you :D
Everything is not for everybody. Microsoft knows this better than anybody else.
You realize the PC version does that right? It's a LoD thing. Also try an English class for the love of God.
@WeebLord "You realize the PC version does that right? It's a LoD thing." But its not the PC version we're talking about here, and porridge textures are a LOD thing? Also, even the PC version itself is sh!tty to look at ... "Also try an English class for the love of God." Why? Does God love English? He told you that ??? ;) hehehe
LOL @ Vasto. MS new model for Windows, and this whole Gaas thing, is what Google and Apple have been profiting billions off of for over 10 years now. MS is playing catch up here with Apple and Google, and everything they're doing now is changing their current business structure to do what Apple and Google are already doing. While MS tried to make PC remain as relevant in the face of mobile devices, Apple and Google took over, and cost MS marketshare. Satya came from mobile, after screwing over Nokia so MS could buy them....only to fail there. MS has been on this road to try and rebrand themselves into the mobile market, and they have been trying to make windows relevant again to the millions who don't give a rat's ass about MS. I never would have thought in my life that there may be people who don't know who MS is, or what Windows is, but because of Apple and Google, that can still happen.
Dominate with what? They're getting bodied. Their footsies aren't even on point.
Vasto: "Everything is not for everybody. Microsoft knows this better than anybody else." Hmmm... so you mean to say MS 'knows' it but is not ready to act on it?... OR ... I mean if you do mean to say this, you're again right and spot on, because they DO know what everybody wants and they purposefully go 180-degree against it i.e. full opposite... developing and promoting what nobody wants :O ... only a 'knowing' group can undo themselves properly, what MS did again this gen hehehe XD ... Mate, take all my popcorn, you've earned it today XD XD XD
Dominate what PR spin? They got that down to a science lol. Done with his double speak its time he and his corporation put up or shut up games wise.
MS really need to focus on competition. Because right now, they are avoiding it without having faith. They haven’t reveal hardware sales units. As PS Loyalist, I want MS to fight. Because it helped MS and other competitors to be open minded and honest. You are basically helping MS to ignore the competition, not giving them a motivation to fight. Even I criticized MS a lot, but I want them to stay and fight. I do love a good fight and I don’t want MS to leave the fight.
LMAO! Another joke!
Nevermind evolving Microsuck, how about you sart making games and lots of them for " The most powerful console ever " smhh
Well, are you denying it? Are you denying it's the most powerful console ever? Denying fact is foolish. Denying that Microsoft need more exclusives (PC/Xbox One) is also foolish. Also, wouldn't doing what you're asking be evolving? Don't answer. I've had my fill of stupid. Just something for you to chew on.
Don't need to hear these trolls manipulate their fanbase anymore
Sadly Microsoft and gaming is not something I look forward to.
Curious to see Microsoft’s next move in 2018. Especially in terms of exclusives
Spin and promises he won't keep like the last few years
I’m curious because now both he and even higher ups at MS have mentioned going big in the gaming market. What does that really mean though? They’ve mentioned a probable streaming service “within 3 years” for example. Xbox games? PC? Both? It’s meant to use Azure now that it’s more financially feesible (compared to older internal test). How good is it designed to be? More importantly though: what’s the plan for more traditional Xbox and PC? I know we won’t likely see announcements for games but just a general growth plan likely starting with old stuff (Windows and Xbox) and maybe lead into today’s platforms and possibly future (stream, Game Pass game design future, etc). I like the hardware and service as a whole (XBL, Game Pass, etc) but what the future holds is most important a story as a gamer and not just a technophile.
We need your guidance,Lord Phil
Spencer - great for MS Corp, crap for Xbox fans and gamers.
continues to exist?
"He will share his thoughts on how a large company like Microsoft continues to learn and evolve." quote. He will do a keynote to probably 'Retract or Downplay' what he said about the importance of the *GAAS (Games As A Service) platform and say how MS plans to 'Learn and Evolve' by "Copying" whats currently working from the competition (ie Sony & Nintendo) by attempting to get more 1st party exclusives and buy more developers studios.
More double talk and broken promises from phil, we og xboxone owners are still waiting for that power of the cloud that was promised to make all our consoles super machines. I really miss the Don Mattrick era of xbox. We at least got real exclusives and games when he was around.
So far I like this guy, we are still suffering a bit thanks to some decisions made by the last guy but I think things will get better in xbox land.
How long do u plan on waiting? He's stated recently that they are now focusing on 1st party and new studios. That means it's gonna be at least 3 years until anything is even talked about. Heck Ghost of Tsushima was in development for 3 years before even being mentioned and they still aren't done. Horizon took 7 years (including building the Decima engine) Best case scenario the studios are already formed and are using already existing engines like unreal to make their games instead of building an engine specifically for what they plan to use it for. 2020 will be when the games are starting to be shown. That's too long with nothing inbetween except for paid timed exclsuives
Im assuming some games were started before he made that announcement, but ya we are seeing how bad the last guy screwed the Xbox brand. If Microsoft didn’t have the billions they do they would be hurting, luckily for them they can afford to make huge mistakes and still stick around.
The last guy who screwed up is Phil Spencer. He has all but actually said they they will not be making single player games. For an entire year while Nintendo and Sony were pushing new games as the reason to buy their consoles Ms has been speaking about a new console and BC games. They singled out Sony as the reason why cross play isn't happening. Aka blame the top dog for your own failures as a company. Why would I want to fork over hard earned cash to a company that doesn't invest their own cash in games? And when they do it's timed exclusives. Why support a company that won't even support their own 1st party studios and instead focus on making a console the place to play other companies games?
We could have had a new Banjo, new Conker, Perfect Dark, and several brand new IP's. Maybe starring 2018, Xbox sales will drop even further to finally encourage MS to throw Phil's ass under the bus.
Why anyone would care about his opinion is beyond me. So far he has delivered very little for me as an Xbox owner, with the last year or so making me feel like the Xbox1 I bought is basically useless as all they do is push their latest model.