EA Is Paying An Enormous Price For Trying To Exploit Gamers

And so are its investors.

[-Foxtrot]

Yet despite this they don't seem to give a shit

[Felsager]

They will never admit it. EA threw away a great game. Their ego is way up to admit how hard they fucked up a great game.

[_-EDMIX-_]

The game is still actually a great game. They simply need to fix that progression system

[ChickeyCantor]

Investors. Men in suits that don't understand the market though.

[ravinash]

It might be a great game, but knowing EA could stiff you at any time as soon as you buy it will turn a lot of people off.

[fiveby9]

It's a complete non-purchase for me and many. I don't trust EA at all. If EA reinstitutes paid loot boxes, who is to say that in 6 months they won't tweak progression back to one which promotes more loot box sales? EA's primary motivation for making the game was not to make and sell a great game first but rather maximizing profits through a GaaS paid loot box system. Gameplay was always secondary to that goal. The SP story campaign is lame and MP is a total mess. Who cares if it's pretty.

[WelkinCole]

Yeah I agree with you guys. Might be a great game now but trust is a big factor. I just don't trust them

[rainslacker]

I'm sure they care, but right now, they can't publicly risk reducing the faith of their potential value more than it already has. 10% is pretty big as quickly as it happened. If it goes down another 10% because they can't keep their mouth shut, then they'd actually start to face other things which are worse than what is likely a temporary price reduction.

It's not to say they won't find new ways to exploit the customer, because a primary reason their worth was so high was because of the potential revenue they had through MT implementations.

[Kleptic]

exactly. Just this week there was an investor call with some EA suit droning on about FIFA's 35% buyer retention (35% of owners are engaging in mt's, i think?)...and it's printing money...heard about it on giantbomb's podcast. They're protecting the MT movement outside of the gaming communities to illustrate that they can still get high margin revenues despite what happened with battlefront 2.

they took one on the chin with battlefront 2, but they'll fire some people and hand around new business cards to existing employees...and and investors will look at the problem as 'fixed'...

There are people in EA that 'care', that can't be denied. But there are people in charge of them that don't, and are great at understanding when to let burning fires simply put themselves out. They don't need to do anything other than let the public forget what happened for a while, and hope for it to blow up on a competing product...and pushing the envelope with MT's will be right back in our face in no time. I promise, EA will double down on MT's well before they remove them.

[UltraNova]

@Masaharu

Ok maybe Kleptic over-did it with the exposition there but he's still right on all accounts. EA will simply wait for us to move on and find a new way to shoehorn MTs with their next game.

[CorndogBurglar]

They may not give a shit for the reasons we'd like, but you better believe they care about the the money they've lost on lower sales and the fact that the game has been out for a few weeks and they haven't made a dime off of MT's like they were planning.

A company doesn't make the kind of changes to a product like they have with BF2 if they don't care. Infortunately its for the wrong reasons.

If it were for the right reasons then we'd also see the same changes being made to Need For Speed, Madden, and UFC. But nope. Those games aren't in the spotlight. So they won't do a damn thing with them.

[dcbronco]

All the years EA put out broken half-assed titles and they sold tons. Loot boxes make people stop buying their games.

[_-EDMIX-_]

Well we really don't know that.

Someone (or many) are likely getting fired based on this whole thing. They lost sales, they lost money in stock, clearly someone is going to pay and someone is going to care about such a loss. So I don't really think pretending EA does't "care" about the loss of money makes much sense

[garos82]

@ChickeyCantor
Well they should really understand, especially if they gonna be throwing money away on investments.

Screw them. im glad this is happening though, gamers have sent their message loud and clear and now its up to the publishers to get their shit together

[Yi-Long]

Good. There was a good game there, somewhere, but sadly EA decided to completely bury it under a heap of greed.

[CorndogBurglar]

Its actually very easy to see the good game. The game is a blast when you're talking about the basic elements of gameplay and content. Unfortunately the greed ruined it. And even though they fixed it, the remnants of a screwed up progression system got left behind to ruin an otherwise fantastic game. Its such a shame. Its essentially what I wanted BF1 to be. Minus the terrible progression and horrible P2W aspects of course.

[FinalFantasyFanatic]

One of my co-workers at work was trying to explain the progression to me, half way through I was thinking "wtf"? But he did warn me it was done weirdly before he explained it to me.

[Blastoise]

It's good that this game has caused a controversy, I'm hoping it means more games are going to be under scrutiny and under the public eye when it comes to these microtransactions going forward.

Ideally we could just get proper games with no nonsense and no microtransactions at all, but atleast now people are FINALLY starting to notice and question this stuff

[solidmic]

The article says exploit, I say EXTORT. Now we are suppose to be greatful for the minute changes that they have done and they try to spin it into "We are listening to our fans " PR BS. Essentially, nothing as changed in the game and certainly not in their attitude.
I hope gamers are smart enough not to fall for their see-through BS and continue, not supporting this game, other EA games and quite frankly, any game that supports this kind of extortion. NO MORE F***king Microtransaction. PERIOD!!!

[strayanalog]

They definitely deserve every kick in the pants they get. Well at least the younger generation will now know what to expect from a title with EA plastered on the cover somewhere. I suppose we will know the true outcome on what was learned when EA announces either their next title or Star Wars outing. If another riot ensues then EA will definitely be wondering what they're doing wrong.

[ILostMyMind]

Make them bleed.

[ZombieKiller]

Its about time EA paid instead of everyone else.

I refuse to buy their games

[Nodoze]

Time for the CEO to GO...and he can take his loot boxes with him.

[TheOttomatic91]

It's EA its not like they ever cared about their consumers in the first place just the money coming from their wallets.

[rainslacker]

I'm young enough to remember when EA was a highly respected developer and made great games.

That was a long time ago. They started going downhill when they got the exclusive NFL license.

[BlackTar187]

Yea with road rash and mutant league etc etc.

They fell hard over greed

[_-EDMIX-_]

That license was like a license to print money to them.

Like or hate EA, they publisher knows how to move massive units

[Fist4achin]

Usually, when someone acts like an a-hole, a-hole things happen in return to them... Unfortunately, this is probably no skin off of EAs back. They suck amd wont be getting any money from me.

[zuul9018]

Not really my experience in life.
Usually a-holes and generally bad people succeed.
You want some examples check out people in the NBA, NFL, any college coach (NCAA). Lie, conceal the truth, backstab, pay your way out of troubles that commoners would be jailed for years. Heck EA is an example themselves. I understand this all did effect EA, however a year from now this'll be just a slight bump on the road to riches.
Although i guess i kinda have a pessimistic attitude, but thats just based on my experiences.

[Fist4achin]

On the flipside, you know how many people in the examples you mentioned end up bankrupt, scammed out of money, in controversial divorces, addicted to drugs, etc... trust me, they may look like they are living the life on the surface, but it catches up to them if they are not humble or smart with their finances.

[Omnislashver36]

Agreed with zuul.

Usually people who are a-holes get away with it. If karma caught up with people, don't you think commoners that were jailed for crimes they haven't done would get more justice? Look at the guy locked up for 40 years who had to pay $2000 to get out of jail. You can't get that time back. Think of all of the people who get away with murder and are dolled up by their superiors. The people that steal years from people's lives that are getting pay raises.

Most people who abuse power stay in power, and they're not always drug addicts either. Look at all of the televangelists making multiple millions saying the poor are all drug addicts so they won't fly on anything but a multimillion dollar jet that "god" gave them.

The idea that karma always works in favor of who's right is pretty dumb. Bad things happen to good people. Good things happen to bad people. You have to accept that. That's part of being mature and accepting the monotony of life.

EA isn't losing sleep and they'll likely be millionaires for the rest of their lives even if they sink their own company to do it. That's the truth.

[PsBoxGamer]

Cause they wanna be so damn greedy!

[HyperMouse]

now to continue kicking them sign the petition

https://www.change.org/p/lu... https://www.change.org/p/lu...

[Thunder_G0d_Bane]

Just signed it.

EA need to disappear

[Bimkoblerutso]

Ironically, we should almost be grateful that EA took things to such an extreme that it forced a dialogue over this garbage.

...wait...eegads! Whatta meesa sayin!?

...Jar Jar reference...I'm so sorry.

[Felsager]

And they don't even care. Too bad that Dice took the shortest straw in such deal.

[NeoGamer232]

I don't understand why DICE gets a pass on this. They have been part of EA for many, many years now. They do development and agree to implement the pay features into their games. If they were truly against it they should exit EA and go independent. By staying they are agreeing to be part of the problem.

[ClanPsi1]

Good. I can't wait for anti-lootbox legislation to come into effect and tank those share prices even further. F*ck you, EA. I hope all of their higher-ups get fired.

[LiamKreptic]

“virtually every major publication has talked about the controversy, from BBC to the Washington Post, and even BBC.“

Ah I love modern journalism

[UCForce]

That’s what you get, EA. For being greedy way too much.

[titans9999]

Yes, die EA, then we can have NFL2K take over the pathetic Madden franchise and make an actual NFL game worth playing!

[bigmalky]

2K are as bad with the lootboxes. Have you not seen NBA and WWE 2K18?

[GameHead85]

Man, who cares about the game people, EA should be in more trouble then having to pay a big price.

[opinionated]

Yo is ebaumsworld still a thing lmao... damn..

[CorndogBurglar]

Hahahahaha. I didnt even notice this was ebaum's world. Thats funny as hell.

[opinionated]

Right? I’ve seen some fkd up shit on eBaums world way back in the day.

[XxINFERNUSxX]

I'm just waiting for the single player of BF II to be cracked.. All in good time :D I was done supporting EA right after Bad Company 2. Everything else after that game, well you get the idea XD. Make a 60$ game fine but do not pull bullshit like that or this is how I will be getting all my PC games from here on out. I may not make an impact but I'm damn sure my $$ is not going them or any other shit bag company that does this. The future of gaming will turn to shit if this keeps going, and I will not be buying crap like this. Taking it is another story :D I only bought 2 PC games this yr, Guild Wars 2: Path of Fire and Cuphead. The rest well hehe I don't have to say. Cuphead devs deserve every $, made a great game and are not out to fuck you over. We need more devs like them.EA should just die.

[CorndogBurglar]

Dude....Bad Company 2 was soooooooooo good.

[cencik]

UFC 3 is next EAss loot box monster. https://www.youtube.com/wat...

[Majinzo]

I hope they makes them change their ways, probably not.

[MaxiPower90]

boycott future games, resist the urge to buy into it. the long term is what we are fighting for

[demonicale]

Clearly we should avoid EA games unless they change.

[zb1ftw777]

EA fucked up what could have been the best Star Wars game of all time.

The engine is fantastic.

They fucked up with bending over to political correctness.

They fucked up the business model with silly MT's.

They just plain fucked it up.

[Artemidorus]

The gamers all agreed to execute order 66.

[bamillington]

fingers crossed they dont mess up the next battlefield game

[Tanseeker]

Quote: 'Even if just speaking from my personal experience, I was planning to buy the game, but have no intentions to do so after the controversy. And I'll be far more apprehensive about buying EA games on launch day in the near future. I could name a half dozen friends who feel the same way.'

This. 100%.

[mogwaii]

I may “rent” this from eb for the campaign. Still its a shame how shitty ea are and what theyve done to these games.

[GamesMaster1982]

Just finished the story mode as got the game given for free. Will now sell or trade in. As not even going to touch the online .

[ImportGamer3004]

EA just do us all a favor and go out of business forever.

[Bleucrunch]

I am happy that we as gamers are holding companies like EA accountable and responding with their pockets.

[agent4532]

Yes, burn EA burn for being greedy

[Miacosa]

Even without the micro-transactions this game was a let down, it just missed the mark.

[Enate]

They've known this b.s. for years. They killed Dead Space with it in 3. They showed us an awesome new command and conquer generals which everyone was excited for. An then in beta tried to turn it into a free to play game and everyone hated it. An right after that beta it got canceled. I'm glad it took a major push for a lot of people to wake up. People I know that love NBA 2k in a new light. Forza been going dlc crazy for awhile now but pushed it overboard with 7 an people finally noticed there. I skipped cod after the b.s. with their last few games. Even Black ops 3 which I enjoyed I put over 15 days of gameplay in and still had guns I had never unlocked. That is flat out ridiculous.