Microsoft's Shannon Loftis, the former General Manager of Xbox Entertainment Studios, recently discussed the publisher's failed television experiment with Stevivor.
E3 Xbone: Console TV TV TV TV Games TV Car TV TV TV TV (Deal With it)
It was actually the reveal that was all TV TV TV. E3 was games games ga...DRM?!!! Followed by some switches that apparently couldn't be flicked.
Hmmm, but the launch game lineup was better than competitors.
@uRaDecepticon How so? Ryse? Dead Rising 3? Lococycle? Kinect Ubisoft Fighters? 11 courses Forza 5? PS4 had a new couch co-op kid friendly platform game Knack, FPS game Killzone Shadow Fall with solid single player and multiplayer modes, awesome remasters of PS3 and Vita games Flow, Flower, Sound Shapes and Escape Plan that were all free if you already owned them, MMO game DC Universe online, massively well reviewed arcade shooter Resogun that was also a PS Plus launch title, large Free2Play game War Thunder with cross play with PC, awesome 3rd party indie games like Trine 2 and all of these games looking amazing at native 1080p was also a great bonus. There was plenty to keep you entertained no matter what you were into. The same can hardly be said for Xbone's launch lineup with the delayed basics like game streaming, games with Gold and Remote play only making it worse. But of course, let's keep yet another myth alive that Xbone had an incredible launch with an absolute stunning lineup of GOTY games.
@andrewsqual Did you intentionally leave out titles from your Xbox launch list? Did you intentionally leave out the info about driveclub fiasco for the ps4. Im just curious. Also killzone shadowfall is the worst killzone by far. Nothing solid about that game. It's pretty much a wave based game. I find it interesting that you make it seem like the ps4 titles were rated so highly compared to the Xbox. Ryse is still one of my Favourite new ip from this gen. Dead rising three also was pretty good. A lot of content there. Then there was killer instinct no?? It's not a myth. There were small indie titles on the Xbox as well. In number of titles I do believe the Playstation would win. But not quality necessarily. At launch anyways. Now is a different matter entirely in my opinion. Keep in mind we had both consoles at launch in my household. Along with a hardcore Sony fan. And guess what. The Xbox was played for much longer due to its games.
Ironically, the tv market in our video game systems is huge. Netflix being a big drive, Hulu etc. I think they were a little too ahead of their time, but probably would have been better just riding it out and letting people figure it out. Personally I love the HDMI in and out that let's me control my tv with my Xbox X
Except they weren't ahead of their time. They literally meant "TV" as in the standard ancient way of watching TV with an aerial port put on the console's motherboard when, even in 2013, we knew that internet style "TV" is the future. Again, this is not what Microsoft were getting at at the worst games console reveal in history.
How could it have really benefited the brand? Not even PlayStation TV and movie properties benefited its brand.
PSTV was nothing more than a PSV w/o a screen. It needed to be a streaming box with app/software specifically tuned for it.
I’m not talking about it the device PSTV, I’m talking about PlayStation’s past efforts to produce original programming on PSN in the form of TV shows
Yet those efforts, including PSTV, were just optional extras adding to the GAMING console experience, nothing like MS's platorm defining -"integral part" efforts with TV and Kinect just to name a few.
So Shannon Loftis was responsible for the unsuccessful TV content push, and for the Microsoft Studios games offering for 2017? 🤔
I'm curious how something that was never released could be ahead of it's time. Actually, I think other companies have been doing what MS was trying to do for years before MS ever came into the fray. Google alone was pretty far ahead of MS. Netflix, Sony, and Amazon were well ahead of them. MS had some promises of some content to come in the future. That's not ahead of it's time, that's just them making content that's restricted to a specific service or device. None of that content came in a way that transcended the current norm we've had since Netflix first started streaming.
I don't see how something that hasn't been released can't be ahead of it's time. Something that isn't released to the public, does not mean it doesn't exist. Anyhow, MS did release the soccer series that had the interactive component. It's not too different than what streamers do today, especially with mixer. So yes, it was ahead of it's time.
That one feature didn't make their TV division ahead of it's time though. The NFL has had that online for a while now too. Long before the X1 was revealed. Quite literally everything MS had stated as being part of their TV division has been done before, and was being done when MS announced it. MS just applied it to a closed architecture on consoles.
That was one example, and because somebody has incorporated it doesn’t mean it isn’t ahead of its time. She doesn’t talk about what exactly they were doing either or may have come as she states it was high risk on technology that the studios were concerned over. I really felt Quantum Break really advanced integration of TV show into a game. Too bad we don’t have more games doing that instead of clearly janky in engine cut scenes.
OK. Then can you provide other examples of things MS was trying to implement that no one else has done before,because I'm failing to see it. Even the biggest feature, overlaying secondary content and having multiple windows has been done before. Sure, they integrated a lot of features into one device, but that doesn't really make it innovative, because there are several different services and pieces of hardware which do the same thing to varying degrees. Just because MS did all those things doesn't make it innovative at all. The thing I fail to understand is how MS having these things that others have had for a while, and have been readily accepted among those who wanted them, and even some which had become somewhat mainstream, was now somehow ahead of it's time.
Isn't that the default fallback excuse for any failed garbage? "Ahead of its time". Right.
If only they had games in our time and not so far ahead of our time.
MS saw that people were using their Xboxes for media and quote fairly hyped the media elemenent. At the original reveal games were actually mentioned over 90 times, but MS's detractors (and there are many of them) like to paint a different picture.
But how does that make it ahead of it's time? Sony, Google, Apple, Amazon, Netflix, TV's, blu-ray players, and god knows how many other devices could all do what the 360 offered in various degrees of implementation. The only thing that was different was that MS attached it to a game console. Something that was done in the prior gen, except MS threw in a cable TV access port. Hardly innovative, and certainly not ahead of it's time. In fact, at the time, there were countless people saying how redundant all those features were on the X1. MS may have mentioned games 90 times(questionable but I'm not going back to count now), but most of the time of that conference talked about TV, or other services related to TV. Most of the features shown were about TV, or accessing media while playing games. They only showed a few games at the conference. Some looked very early in production. Wasn't it COD or Madden that just had wireframe models? Sorry, but all eyes were on MS back then. They painted their own picture, and almost the entire community saw what MS showed them. They didn't make shit up. Changing the narrative now isn't going to change anything.
no? Go back and watch the reveal. Very little games shown with the exception of sports games and CoD. A lot of it was about media features. I actually went back to look that this wasn't just a meme blown out of proportion but it's all true. They screwed up that reveal so badly.
More like behind the times. MS was talking about tethering cable to their TV service just as the cord cutting movement was taking off.
Wii U,PS4 and XBO tried to show some TV functionality and no one cared on all 3 platforms. Difference is. Sony and Nintendo showed it as yeah you can also do this if you want. MS just shoved it down peoples throats.
Really? I remember people complaining that a switch DIDN'T have a streaming option. Honestly, you really must be young if you don't understand the power of Netflix and tv in gaming now.
I didn't mention Switch dummy. I said Wii U, PS4, and XBO. I have been gaming since 2600 dude. I doubt someone that young would have a Sega Saturn avatar and be named after a mid-90s Japanese mascot. Lastly, this isn't about streaming services like Netflix. I said TV as in Television. Wii U had a TV app similar to DVR. Xbox put an emphasis on it on its reveal. Sony showed off Sony-produced TV shows for PS4. You need some reading comprehension skills.
I'm 40, and watch your mouth
Ahead of its time? Shut. The. Hell. Up.
Is she the one who sounded half asleep and said "I'm so thrilled to announce a new Halo TV show." LOL
x1 focus on tv was ahead of its time, this lead the brand xbox far beyond it's prime
When you see the statistics about console usage, it makes sense to go after the media / entertainment crowd. I will bet my left arm, that TV / Netflix / Amazon / Twitch / Youtube or whatever are responsible for about 50% of the time a console is used. The point is, that these services already exist. There was no point in offering more content and produce it yourself, with quite high costs that go with it. The better way would be to talk to Netflix and let them create a TV series and let Microsoft create the game for it. Like episodic content done right. Netflix can promote the series, MS promotes the game, both are happy.
The PS2 very likely was DVDs secret weapon. With most owned by college kid was why anime, with the covers of those early DVD advertising using the PS2, had its golden age. Then there's my repeatedly used example of the Netflix taking off on the PS3 after the 360 had timed exclusivity. MS's issue has always been inability to "give" extra value with the Xbox. Its always had to be paid for in addition. And MS has almost if not always demanded or tried to figure out ways to be paid by everyone participating be it product maker or consumer. They couldn't give up any level of control, or potential profits, on Halo and that - aside from always online tanking - is why the TV show fell apart as it was announced.
"I will bet my left arm, that TV / Netflix / Amazon / Twitch / Youtube or whatever are responsible for about 50% of the time a console is used." LOL get ready to lose that left arm. (why not the right arm, though? personal pleasure reason? wink wink) this is not last gen anymore, dude. those things you mentioned is already so widespread, using them on consoles are becoming extremely redundant aside from Twitch. I use my console 100% for gaming only. the other stuff you mentioned, I use my SmartTV directly and my phones which is more convenient. even if you don't have a SmartTV, there are countless other ways to watch Netflix/Hulu/Amazon/Youtube on TV.
Nope, I doubt it. "Microsoft also announced today that gamers in the United States spend more time with Xbox Live entertainment applications than they do playing multiplayer games over the service." That was 5 years ago. And when you see how Netflix, Amazon and Twitch blew up since then, I doubt the tables have turned.
Nowadays it's useless to talk about Netflix, Prime etc because almost every new smart TV/Blu Ray player comes with those programs built in. Interesting thing to note was during PS3 days, Sony was all about "It does everything". PS4 was all "Games games games". MS headed the "TV TV TV" route. Nowadays console has to talk about all games because all the media can be played using your TV, you don't even have to switch on your console to watch Netflix.
What happened to the Spielberg halo show and the other tv show they mentioned on the initial reveal?
all of that got canned.
so far ahead that it never got off the ground?
Ahead of their time? Maybe. Ahead of their customers? Definitely. They tried to screw everyone with their DRM, but it was MS, who got screwed.
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