Nintendo is far from perfect. They have a history of being unprepared to meet demand for their physical goods. They have a bafflingly rigid policy regarding streaming and videos featuring their games. They don’t always seem to be in touch with their core fans base either. Unlike an EA, WB or Ubisoft, however, one tends to want to forgive Nintendo for its mistakes and unfriendly policies. They just don’t seem to have the cynicism and malicious intent that the others display so brazenly. It may be that they’ve simply done a wonderful job branding themselves over the years, but branding alone doesn’t explain the games they produce. If Nintendo truly was just as cynical as most of the other major publishers then we’d be seeing more compromises in their games. Yet, in an age of lootboxes, of games getting retooled for microtransactions and then carved up for DLC, we got Super Mario Odyssey: a game that would otherwise have been fully exploited for extra cash, but wasn’t. Instead, Nintendo took it in the complete opposite direction and used its extra content to reward players for their time and dedication. That’s right, Super Mario Odyssey has honest-to-goodness unlockables and is all the better because of them!