Full Xbox One X “Feel True Power” 4K TV Commercial Finally Released in English; Shows Games and More

Following a leak of the Japanese version of the commercial, Microsoft finally released the full Xbox One X ad in English.

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KionicWarlord222359d ago

This is such a good commercial.

The power song goes so well with everything shown on DA X.

Obscure_Observer359d ago

The wait is almost unbearable!

Unspoken358d ago

What an amazing console!

Eonjay359d ago

The goal of the ad seems to be convincing people that power makes gaming better and that this console is so powerful that it changes the experience of gaming itself. Although no definition of true power is quantified, this is supposed to be it and that is what you should desire.

Bigpappy359d ago (Edited 359d ago )

You don't need to have defined what you can clearly see. A picture is worth 1000 words. I didn't give you that disagree though. Most of what you said is accurate.

XStation4pio_Pro359d ago (Edited 359d ago )

*eyeroll* PS4 fanboys have been blowing that trumpet since 2014. Now the shoe is on the other foot.

Amazing how priorities shift based on the competition.

feraldrgn359d ago

Xstation, actually the Xbox camp have been blowing that trumpet since they entered the industry.
1st with the more powerfull Xbox & then the 360, the PS4 was the 1st console Sony released after MS entered where the difference was a step above enough for people to use it against Xbox instead.

DrumBeat359d ago

Yep. Welcome to advertising.

With respect, the point of an ad is to convince people that they need a certain product. Consumer misleading and embellishing are common in advertising and we should naturally expect both.

bluefox755359d ago (Edited 359d ago )

Having gamed on a PC that's substantially more powerful than the X for several years, I can say that the only way "power" improves the gaming experience is with higher frame rates, which the X doesn't really do anyway. Sure, resolution and setting boosts will make it look prettier than consoles, but eventually you get used to it and it becomes your new normal. That's why I never upgraded to Pro over my standard PS4, a graphical boost alone just isn't that big of a deal without a frame boost to go along with it. Now if my PS4 ever breaks, I'll likely grab the Pro, because why not? But until then, resolution/setting boosts do very little to improve the experience once the "high res" novelty wears off.

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NoPeace_Walker359d ago (Edited 359d ago )

The beast is upon us. Thou shall see true power come forth the seventh day of November, AD.

Dark_Knightmare2359d ago (Edited 359d ago )

You know how ridiculous these religious fanboy ramblings are. I mean seriously I know fanboys are crazy but you're starting to come across as zealots just take it easy it's a powerful console cool there will be a more powerful one soon and one after that so on and so on it's nothing special

xX-oldboy-Xx359d ago

They sound absolutely ridiculous, and a tad pathetic.

DARK_WOLF359d ago

Theyr just having fun in their excitement for the new xbox.

bluefox755359d ago

@Dark It would actually be kinda funny if they were tongue-in-cheek about it, but they're doing it unironically. So cringey, lol.

IGiveHugs2NakedWomen359d ago


It's one thing to be hyped, but dude, you're taking it to a borderline "mental health issue" crazy level.

Black0ut359d ago


How do you know they're doing it unironically? Do you personally know all of these people?


Septic359d ago

Lol Blackout . Exactly!

andrewsquall358d ago

Its funny because when the same people say PS4 Pro was a failure, they talk as if us PS4 fans were doing this overblown religious talk before it came out like they are.

Its an iterative console for a console that has been a disappointment since the day it released 4 years with the future of its exclusive games brought into extreme questioning the last 12 months.


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359d ago Replies(4)
2cents358d ago

It's edited really well, the audio to visual beats are spot on. I love the arrow striking the shield timing.

Oh man, c'mon Nov 7th!!!

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HRoach616359d ago

I have the X already paid off and I’m excited as hell. But is it just me or are these commercials all the same and really bad? Like yeah, we know what games are gonna be released for it. I don’t know. I keep watching these series of commercials and I can’t tell if they are even different.

358d ago
OoglyBoogly358d ago

Damn, even as someone that owns one you're still getting hit hard by the downvoting DefenseX X-Force Group X.

Sad too because I thought this was a PRO-SONY site yet for some reason everyone that says anything slightly negative towards MS in these articles get's downvoted to oblivion.

DAMN YOU N4G AND YOUR BIAS TOWARDS SONY AND PS4!!! this just the card MS fanboys use when Sony has all the good news since MS isn't doing anything special or important?

XStation4pio_Pro359d ago

Badass. Dope song choice too. Fitting.

DialgaMarine359d ago (Edited 359d ago )

What a garbage trailer for a games console. Movies and CGI. Totally a show of power. That song was used better in the Power Rangers movie lol

“True 4K”

I guess checkerboard rendering is true 4K now?

Angainor7359d ago

Forza Motorsport 7: Native 4K
Shadow of War: Native 4K
Metro Exodus: Native 4K
Forza Horizon 3: Native 4K
Rise of the Tomb Raider: Native 4K
Gears of War 4: Native 4K
Halo 5: Native 4K
Black Desert: Native 4K
Pubg: Native 4K
Sea of Thieves: Native 4K
Need for Speed Payback: Native 4K
State of Decay 2: Native 4K
Shadow of War: Native 4K

...Do your homework troll and go back to your cave...

Zero_Suit_Samus359d ago (Edited 359d ago )


“Forza Motorsport 7: Native 4K
Shadow of War: Native 4K
Metro Exodus: Native 4K
Forza Horizon 3: Native 4K
Rise of the Tomb Raider: Native 4K
Gears of War 4: Native 4K
Halo 5: Native 4K
Black Desert: Native 4K
Pubg: Native 4K
Sea of Thieves: Native 4K
Need for Speed Payback: Native 4K
State of Decay 2: Native 4K
Shadow of War: Native 4K

“...Do your homework troll and go back to your cave...”

That’s a great list but how about you do a list of games that aren’t Native 4K since you’re making a big deal out of PS4 games that are aren’t?

DialgaMarine359d ago (Edited 359d ago )

Metro Exodus isn’t confirmed to be native 4K; they weren’t even running it on X at the Xbox press conference. Also, you listed shadow of War twice. Doesn’t matter, the majority of AAA games on X will checkerboard 4K. X is a fake 4K console with no exclusives.

Gonna laugh so hard when PS4 and Switch bury that $500 “compromise 4K” console this holiday season.

Angainor7359d ago


No exclusives???

Crackdown 3
Alan Wake
Sunset Overdrive
Halo Wars
Super Lucky's Tale
Age of Empires
Quantum Break
State of Decay 2
Gears of War 4
Halo 5
Forza Motorsport 7
Forza Horizon 3
Killer Instinct
+ most powerful console
+ best version of third party titles

are more than enough...

Now go play GT: Sport... Don't worry about the reviews, it still has real pitstops...

Tazzy358d ago

You should do your homework 99.9% of those games are on Xbox One with enhancements not a big leap in power Metro Exodus isn't native 4k they're targeting it the game was running on PC at e3. #SCHOOLED

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NoPeace_Walker359d ago (Edited 359d ago )

"I guess checkerboard rendering is true 4K now?"

GT Sport-- 1800p CB/No 4K Texture - Fake 4K
Forza 7-- 2160p no CB/4K Texture - True 4K

ROTTombRaider(Pro)-- dynamic 4K/No 4K texture - Fake 4K
ROTTombRaider(XBX)-- 2160p no CB/4K texture - True 4K

Shadow of War(Pro)-- 1620p/No 4K texture - Fake 4K
Shadow of War(XBX)-- 2160p/4K texture - True 4K

Spider-man Homecoming Blu Ray(Pro)-- 1080p upscale - Fake 4K
Spider-man Homecoming UHD Blu Ray(XBX)-- 2160P - True 4K

Beastly True 4K.. it is!

Eonjay359d ago

I think most people don't care. The gain overall is so small in the grand scheme of things.

NoPeace_Walker359d ago (Edited 359d ago )

"The gain overall is so small in the grand scheme of things."

Small? Looks massive to me.

Eonjay359d ago

Your first image isn't right see DFs followup and your second picture is indicative of much except that this game features lower textures on a Pro. I don't have a Pro but if I did I can assure you that no one really cares. And no one is impressed by this games visuals on any platform.

NoPeace_Walker359d ago

Eonjay, you once said you can spot the difference of a 1080p game and one that is of lower resolution on your 1080p TV and resolution matters back then, and matters now. Did you not say that?

And now it is "no one will care?" 🤔

Eonjay359d ago (Edited 359d ago )

Yes. I can spot the difference between 1080 and 720p. I don't remember saying it but even if I didn't, I still can. I was never gonna buy an Xbox with weaker hardware for MORE money than a console that would have content I wanted, was more powerful and cost less. I think that most people won't care. That's what I said. How you conflate that to mean that "no one will care" is not my cross to bare.

NoPeace_Walker359d ago

"I can assure you that no one really cares."

That is your quote.

2cents358d ago

I care because this whole gen I've been told too, those numbers are very impressive.
Nice comparison list NoPeace Walker!

It's funny, never cared about pixel counts till this gen, it was the main weapon against Xbox this whole time, now we see a total shift and suddenly it's not important.

The hypocrisy is real people.

Eonjay358d ago

I have no idea what you are referring to but it is obviously something else. And not thi thread. Regardless most people I have spoken to aren't really caring about your assertions of True 4k vs Fake 4k because most people don't have the ability to even see beyond 1080p. It was supposed to be up to Microsoft to show that specs don't mean anything but instead they have been chasing Sony almost trying to affirm that they are losing because of power. Its not. Its games. The switch will never get to 1800p or 2600p or play a BluRay but people mostly don't care.

OoglyBoogly358d ago

What games do the PS4 Pro run native 4K? Congrats on the X1X being faster while being newer and more expensive? Cool?

KickSpinFilter358d ago (Edited 358d ago )

Does it really matter anymore??
Look at it this way:
Checkerboard 4K rendering vs native 4K is of diminishing returns. Let's look at a beach it's boulders versus rocks for an (extreme) illustration, that was org XB1 to PS4, now we move to XBX vs PS4 Pro. To illustrate we start looking at sand in Hawaii compared to sand in CapeCod, USA. From the same distance that we were looking at the boulders and rocks. While the sand in Hawaii is much more fine than the course sand at the Cape we can't tell the difference really from that same distance as we were from the boulders and rocks. Sure if you get on your hands and knees ya it's a big difference from 6 inches away! Most sit at least 6 feet away from their sand errrr TV. So there ya have it… mehh. UHD Drive Ok I'll give ya that clear. PS4Pro should have had one.

RiPPn358d ago

Enjoy the power advantage for what.. probably 2 years.. then you can go back to talking about how power doesn't matter again.

rainslacker357d ago

Did you really just list a movie to support your argument?

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Black0ut359d ago


Angainor7 just schooled you bro. That's what happens when you're attempting to be an edgy troll 😂

DialgaMarine358d ago

Nah, both of you just showed how much of tools you are lol

Like I said, come end of the year, everyone will be laughing at your pathetic damage control when no one is buying the 4K Netflix box

OoglyBoogly358d ago (Edited 358d ago )

I love how the PS4 Pro got BASHED HARD for claiming to game in 4K while using checkerboard rendering by the Xbox DefenseX Group but now that THEIR NEWER AND MORE EXPENSIVE console does the samething they need to list all the games that only support NATIVE 4K...


You mind making a list of all the games NOT using native 4K for X1X? How about all the games that are native 4K on the PS4 Pro?

DialgaMarine358d ago

It’s funny how he had to list a bunch of old games that no one cared about at launch, let alone now. Also, Age of Empires? Last I checked, that was only coming to PC, and it made all the Xbox fans cry at Gamescom because MS cares more about that than their own dying console brand.

rainslacker357d ago

Remember when everyone was salivating over that lawsuit Sony got when they advertised KZ:SF as 1080, and the MP used checkerboarding?

I sure do.

Funny what a few years and a shift in available power will change the views of many.

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