The Securities and Exchange Commission (SEC) has launched an investigation into whether the false claims that Apple CEO Steve Jobs suffered a heart attack were meant to drive down Apple's pricey stock.
The report appeared early on Friday morning on CNN's iReport.com, a "citizen journalism" site with stories written and submitted by readers. Such sites have become increasingly popular with news outlets, as everyday people have frequently been on the scene of major events and news scenes and their camera phone pictures were the first images shown from the event.
In this case, it backfired. A story from "Johntw" said, in part, "Steve Jobs was rushed to the ER just a few hours ago after suffering a major heart attack. I have an insider who tells me that paramedics were called after Steve claimed to be suffering from severe chest pains and shortness of breath."