Microsoft needs another Halo like a desert needs rain. One hit franchise is fantastic, but the drought between appearances of Master Chief can be long and arduous. No matter how many great third-party games release on Xbox 360, the simple fact is that Microsoft Game Studios has been a one-trick pony for far too long. Those first-party exclusives are what everybody associates the system with. It's time for Gears of War to step up and stand next to Halo as another premiere franchise that becomes synonymous with the Xbox brand.