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Gaming news and PR: can one man run both at the same time?

Ben Kuchera writes:

"Sometimes, even if there is no conflict of interest or corruption going on in news, the perception that there might be a guiding hand behind editorial or reviews can be enough to damage the reputation of a site. Full disclosure is incredibly important, and if readers get the whiff of something being kept from them, there is often hell to pay."

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arstechnica.com
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